An editor once told me, “Jen, you gotta show more than you tell in your writing.”
It’s a tip I wish he’d share with content marketers, too.
A lot of the content marketing you read these days consists of companies telling and telling and telling… all about themselves, all in exactly the same way.
And, a lot of the posts you read about content marketing are the same way.
I aim to change that, right here and now.