An editor once told me, “Jen, you gotta show more than you tell in your writing.”
It’s a tip I wish he’d share with content marketers, too.
A lot of the content marketing you read these days consists of companies telling and telling and telling… all about themselves, all in exactly the same way.
And, a lot of the posts you read about content marketing are the same way.
I aim to change that, right here and now.
Sponsored Post by Antoinette Sykes, MBA Networking. Connecting. Schmoozing. All of those words lead to some level of building relationships. Unfortunately, it also a tad intimidating for some business owners; although necessary. How well do you network? Consider networking your “social capital” for business increase. Networking is a part of your marketing plan and all…
A sponsored post from Personnel Concepts Labor law in the US (and elsewhere) has had to adapt to huge changes in working practices over recent years. The advance of globalization and of digital communications has fundamentally altered where, how and when people work. At the same time, many of the concerns held by employers and…
A diva knows that it’s not enough just to sing a song. You need to sell a song — transform it, work it, glue it to the back of your open-mouthed audience’s brain.
Creating good content to market or sell your business is no different.
It’s noisy out there – both online and off. You can’t just push out nice, safe information and education and hope someone notices you.
You need to take your brand over the top and be amazing, irrepressible and powerful.
You need to be a content diva.
Now, to paraphrase the immortal words of Sweet Brown, you may be thinking, “Be a Content Diva? Ain’t nobody got time for that.”
Let me start by admitting that none of these marketing tactics are actually free.
Each one with cost you a considerable amount of time to be truly effective, but when you don’t have a lot of money, you usually have more time, so invest your time in these free marketing tactics and watch the money roll in.
It is easy for us to say that there is a global need to un-plug from all the electronic devices that are pinging at us for our attention. However, as you can see from the iPhone that you are reading this on while you are meant to be working on that presentation … it’s not always so easy to actually do.
Want to cry ? Grab that chocolate donut and keep on reading : If you truly want to maximize your own productivity you must unplug from those distractions you love to hate.
by Susan Ewing Miller Woody Allen famously stated that eighty percent of success in life is simply showing up. Pity those entrepreneurs that apply this Woody-ism to their trade show strategy. Attending industry shows and events is a pivotal part of building relationships and cultivating customers. However, if your participation is limited to purchasing an…
Search engine optimization (SEO) is one of the most underappreciated online arts. As a business owner, it can be daunting to try to navigate Google’s latest algorithm updates and stay on top of best practices when it comes to keeping your brand top-of-mind for consumers.
That doesn’t mean, however, that you can bury your head in the sand and ignore it. With SEO, the positive impact on your bottom line will be tangible, so it’s important to either: A) hire a professional who can execute the strategy for you, or B) make it your business to know some things you can do to maximize your individual efforts with things like link-building.
by Linda Kuzior It was the summer of 1978. The Bee Gees were popular on the radio, women were dressing like Annie Hall, Grease opened in theaters and Jimmy Buffet was singing about Cheeseburgers in paradise. This was also the summer that my parents decided to start our business. My father, a registered pharmacist had…
The choices you make…
I usually find that people in an unhappy position are usually there because of a decision they made, not someone else. Sometimes it is hard for people to recognize their errors and take responsibility. We get comfortable with pain and just ignore it or blame it on someone else.
