The Highs, Lows, and Uh Ohs of Creating an Intimate National Tour by @VRFreeney

Photo Credit: Derek K. Miller via Compfight cc

Photo Credit: Derek K. Miller via Compfight cc

by Vernetta R. Freeney | Featured Contributor

In the previous 6 months, we discussed creating, planning and executing an intimate national tour. Now we’re going to venture into exploring the benefits and results your business will reap from creating one. The journey to pull off a successful tour is not one without missteps and frustration. But you can count on reaping rewards and results that will propel your business as the trendsetter within your niche.

Before you can reap what you sow from the tour let’s review what you can expect to happen during and after the process.

The highs of creating an intimate national tour are:

  • Satisfaction in seeing your idea become reality
  • Positive feedback about not just your event but the opportunity to work with you in the future
  • You made a profit thus creating a new stream of income for your business

The most effective way to ensure you are able to get all three from your intimate national tour is to have a solid plan in place. To do that is to follow what we discussed in the previous series.

The lows of creating an intimate national tour are:

  • Last minute cancellations and changes to the event
  • Low turn out
  • Someone mimicking your event and hosting a similar one around the same time

You have no control over cancellations from the venue or someone copying your idea. You however can control the turn out. Mastering a marketing plan is the best way to fill the seats for each tour stop.

The Uh ohs of creating an intimate national tour are:

  • Over budget
  • Cancelling or rescheduling a tour stop
  • The idea was not researched enough and it totally flopped

The best way to avoid any of the above from happening is to do the research and planning beforehand. Also don’t forget your tour should be a compatible extension of your existing business.

Now you’re equipped with the knowledge of the lows and uh ohs. You should be able to better prepare for the “just in case” situations that will arise.

——————————————————————

Vernetta R. Freeney- Tour Creator Extraordinaire

VernettaVernetta R. Freeney is an award-winning blogger and Editor in Chief/Blogpreneur of VernettaRFreeney.com. I am also the creator of the award winning Fusion Tour and speaker on how to build a signature National Tour and building your platform via your blog.

My life now is about combining all of my passions (travelling, connecting women and giving back) into one big gift to the world. And that’s what I plan to do.

Fun Facts: I’m a chocolate lover, TV scripted drama watcher, film fanatic and the biggest Dallas Mavericks fan.

You can connect with me on Vernetta R. Freeney.

3 Critical Skills for Entrepreneurial Success by @artistsedge

Photo Credit: NEC Corporation of America via Compfight cc

by Debra Russell | Featured Contributor In my 13+ years of business coaching, I’ve worked with entrepreneurs and small business owners from many industries, though my specialty is in the Arts & Entertainment industry. As a result, I’ve come to 2 conclusions: Not all people are cut out to be entrepreneurs / business owners Talent…

The 9 Best Social Media Practices for Those Beginners NOT like the others by @DrFayMaureen -A Three Part Series

Photo Credit: thms.nl via Compfight cc

by Dr. Fay Maureen Butler Best Practices 4-6 This article is the second installment in this series. If you have not read the first one click here. By way of review The best practices lists are good, but they don’t always address timing of when to do what especially when you have a unique set…

Relationship Marketing 1-2-3: Why Building Relationships Matters Most by @DrRKayGreen

Photo Credit: Bertelsmann Stiftung via Compfight cc

by Dr. R. Kay Green | Featured Contributor Did you know that your company’s success is built on Relationship Marketing?  Any good salesperson will tell you that you need to be able to make a lot of friends. Cultivating relationships has always been an essential part of sales, and it always will be. According to…

Starting A Business Is Just Like Motherhood by @companyofwomen

Photo Credit: gabi_menashe via Compfight cc

by Anne Day | Featured Contributor More and more women are starting their own business, and while their reasons may vary, much is to do with gaining control over their lives, seeking a flexible lifestyle so they are better able to meet the demands of family and work. Actually, in many ways, starting a business…

5 Ways to Use Reddit to Grow Your Brand by @jessicamalnik

reddit

by Jessica Malnik | Featured Contributor Whether you are a college student or recent graduate just starting to build your personal brand or a entrepreneur launching a new venture, it can often be really daunting to build any sort of brand awareness and momentum at the get-go. Sure, you can start with Twitter, Facebook, Pinterest or…

How Strong is Your Trademark? by @KelleyKeller

by Kelley Keller | Featured Contributor A trademark is a valuable business asset that you need to protect, but did you know that you can only legally protect a trademark if it’s distinctive? For example, if your business or product name isn’t distinctive and protected by a trademark that has been correctly filed with the…

Are you an Ignorant Small Business Owner by @MyOfficeBooks

Photo: MorgueFile.com

by Amanda Hoffmann  | Featured Contributor Complete this little quiz – Do you keep your personal and business spending completely separate Do you use online accounting for real time data & invoicing Do you have a budget and follow it Do you have financial goals and check your progress through the year Do you have…

Why Women Must Own It: Communicating Confidence in the Boardroom and Beyond by @wsrapport

SOI-SBW

by Karima Mariama-Arthur | Featured Contributor In business, communicating confidence is currency—it’s quantifiable and can translate huge dividends for those willing to brandish a little bit of old-fashion moxie. Now, while this notion has traditionally worked for men, it hasn’t always been such a sure bet for women. In a recent Bloomberg interview, BBC World…

How to Choose an Attorney for Your Business by @deborahsweeney

Photo Credit: The Sean & Lauren Spectacular via Compfight cc

by Deborah Sweeney | Featured Contributor Finding a lawyer can be pretty intimidating for anyone that runs a small business. Before I bought my company MyCorporation, I actually worked as an attorney specializing in intellectual property law, so I know what it feels like to be on both sides of the desk. Because of my…