Category Archives: Entrepreneurship & Business

Starting A Business Is Just Like Motherhood by @companyofwomen

Photo Credit: gabi_menashe via Compfight cc

by Anne Day | Featured Contributor More and more women are starting their own business, and while their reasons may vary, much is to do with gaining control over their lives, seeking a flexible lifestyle so they are better able to meet the demands of family and work. Actually, in many ways, starting a business…

How Strong is Your Trademark? by @KelleyKeller

by Kelley Keller | Featured Contributor A trademark is a valuable business asset that you need to protect, but did you know that you can only legally protect a trademark if it’s distinctive? For example, if your business or product name isn’t distinctive and protected by a trademark that has been correctly filed with the…

Why Women Must Own It: Communicating Confidence in the Boardroom and Beyond by @wsrapport

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by Karima Mariama-Arthur | Featured Contributor In business, communicating confidence is currency—it’s quantifiable and can translate huge dividends for those willing to brandish a little bit of old-fashion moxie. Now, while this notion has traditionally worked for men, it hasn’t always been such a sure bet for women. In a recent Bloomberg interview, BBC World…

What Awards Program is Right for your Brand? by @PTPASharon

The "Seal" of Approval

by Sharon Vinderine | Featured Contributor Consumers are constantly in the market for new products, and faced with so many options, the decision making process is somewhat daunting as many are confused as to where they should begin their search. They don’t want to risk making a bad purchase, wasting their money and having to…

Confessions of an Entrepreneur with a “Designer Lifestyle” by @DIYMFA

Portable "office" in a tote bag.

by Gabriela Pereira | Featured Contributor By all accounts, I’m living the “designer lifestyle.” I run an online business and have the flexibility to fit my work schedule around my  life. Forget about packing a suitcase, most days I run my whole business out of my purse. And as a mom who squeezes her work hours…

Starting A Business To Do What You Love? Why You Could End Up Hating It

My first cookbook is full of nostalgia

by Rachel McDermott | Featured Contributor I have always loved cooking. I remember spending hours pouring over a Boys & Girls cookbook. I still have it, actually. My Mom taught me how to make oatmeal when I was 9 ½, I learned to do it just like she did—without measuring anything. I learned the concept…

How to Go Into Therapy to Create Better Copy by @davincidiva

Marketing Therapy Cartoon by Lisa Rothstein

Lisa Rothstein | Featured Contributor When I was a copywriter and creative director on Madison Avenue, working on everything from software (IBM) to underwear (Hanes) it was hard sometimes to be creative and eloquent on deadline. But creating compelling copy for your own business, especially when the product is YOU or your services, can be…

Can a Woman Have It All? That Depends by @hkterry1

Can a woman have it all? That depends by Heather K. Terry

by Heather K. Terry | Featured Contributor A morning news program I recently watched featured an interesting discussion about comments made by a high-powered female executive regarding balance of career and motherhood. This woman is the CEO of one of the most recognizable brands in the world, and she was so bold as to suggest…

Why I Said Yes to Adoption and How It Changed the Way I Do Business by @cluttershrink

Why I Said Yes to Adoption 2

by Crystal Sabalaske | Featured Contributor At least once a week I read an online article touting the power of learning to say “no”. It’s one of the top time management strategies experts are advising people to consider. The notion is that if you can get comfortable saying “no” to tasks that aren’t aligned with your…

Should You Keep Rescheduling Missed Client Appointments? by @yolandafacio

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by Yolanda A. Facio | Featured Contributor Good question. Here’s the answer… it depends… Now, before you get all excited about that answer, thinking that I might just be giving you the run-around, hang with me… there is a definitive answer. My process is this: Two strikes and yerrrrrrrrr OUT! If you miss or are…