Category Archives: Entrepreneurship & Business

Starting A Business To Do What You Love? Why You Could End Up Hating It

My first cookbook is full of nostalgia

by Rachel McDermott | Featured Contributor I have always loved cooking. I remember spending hours pouring over a Boys & Girls cookbook. I still have it, actually. My Mom taught me how to make oatmeal when I was 9 ½, I learned to do it just like she did—without measuring anything. I learned the concept…

How to Go Into Therapy to Create Better Copy by @davincidiva

Marketing Therapy Cartoon by Lisa Rothstein

Lisa Rothstein | Featured Contributor When I was a copywriter and creative director on Madison Avenue, working on everything from software (IBM) to underwear (Hanes) it was hard sometimes to be creative and eloquent on deadline. But creating compelling copy for your own business, especially when the product is YOU or your services, can be…

Can a Woman Have It All? That Depends by @hkterry1

Can a woman have it all? That depends by Heather K. Terry

by Heather K. Terry | Featured Contributor A morning news program I recently watched featured an interesting discussion about comments made by a high-powered female executive regarding balance of career and motherhood. This woman is the CEO of one of the most recognizable brands in the world, and she was so bold as to suggest…

Why I Said Yes to Adoption and How It Changed the Way I Do Business by @cluttershrink

Why I Said Yes to Adoption 2

by Crystal Sabalaske | Featured Contributor At least once a week I read an online article touting the power of learning to say “no”. It’s one of the top time management strategies experts are advising people to consider. The notion is that if you can get comfortable saying “no” to tasks that aren’t aligned with your…

Should You Keep Rescheduling Missed Client Appointments? by @yolandafacio

1215187_43679458 clock

by Yolanda A. Facio | Featured Contributor Good question. Here’s the answer… it depends… Now, before you get all excited about that answer, thinking that I might just be giving you the run-around, hang with me… there is a definitive answer. My process is this: Two strikes and yerrrrrrrrr OUT! If you miss or are…

Women Aren’t Good at Getting Customers

Do not fear failure

by Andrew McDermott | Featured Contributor It’s 2004. Rachel and I have decided to start our own business and my aunt was completely and totally against the idea of Rachel marketing to new customers. “Women just aren’t good at getting customers.” after sitting me down. “If you allow Rachel to do this, the men you…

Get A Better Online Reputation in 8 (Free!) Steps by @OlyviaMedia

Get a better online reputation in 8 free steps

  By Erika Madden | Featured Contributor From carefully crafting your perfectly-positioned prices to the late nights you’ve spent tweaking your website, you’ve worked hard to nurture your business into something profitable. But if you don’t devote the same care to watching over your online reputation, all of your painstaking work could prove fruitless. The reality is that it…

Are You Using Your Superhero Power? by @MonicaRicci

super powers

by Monica Ricci | Featured Contributor Did you know you possess a superhero power? We all do! Thanks to my superhero power, I was able to enjoy a wonderful weekend doing exactly what I wanted to do with exactly the people I wanted to be with. My superhero power also allowed me to get a…

3 Reasons Why You Should Expand Your Brand by @THEAlishaNicole

3-reasons-why-you-should-expand-your-brand

image source by Alisha Nicole | Featured Contributor When I first wen’t into business for myself I thought that I had to focus on my shop and only my shop. While I’m a firm believer that your energy shouldn’t be spread over too many places, expanding your brand at a steady pace can be great…

5 Things Every Woman Needs To Know Before Becoming An Entrepreneur by @adamsconsulting

things-women-should-know-entrepreneur-business

by Diana Adams | Featured Contributor My mother was a single mom with three daughters. She became a successful entrepreneur out of necessity. I remember the bathroom in the back of her retail store. She converted it into a “homework room” so we could be with her after school and finish our homework at the…