by Sonja Jobson Your brand is your message to the world. Your brand gives your target market a reason to care about your business. Your brand is very important. But business branding is an often misunderstood topic that leaves a lot of small business owners confused and stuck, with no clear idea on how to…
“I’m scared to put myself out there.”
This is one of the most common statements I hear from clients. They want the success, but yet the idea of fully exposing themselves to the world leaves them feeling a wee bit leery. So they continue to straddle success – one foot in, one foot out. And the deep, rich success that they want in their core continues to elude them.
There’s no doubt that really putting yourself out there can be nerve-wracking. It triggers a number of possible fears from, “What if they hate me?” to “What if they love me?” to “What if they don’t notice me at all?”
These are real fears. Because all of the above could happen.
Your company logo is already evoking emotions and feelings to your potential customers. The question is, are those emotions and feelings the ones that will attract them towards your product or service? or away from them?. Hopefully the first option.
As creative women in business, the fun part is finding original ways to make these brand experiences memorable for customers. To jumpstart this I like to step outside of the role of entrepreneur and into the role of customer by jotting down the last items I purchased, why I purchased them, and what the experience was like. Was it the gorgeous Pinterest board that led me to those amazing silk pillows on Etsy? Did that nutritionist really just answer my email personally and offer a 20% discount for my first purchase?
by Silvia Pencak | Featured Contributor It’s standard industry lingo – no matter what your industry – branding, brand building, social media branding…these and many other terms fly around the online marketplace with a buzz equal to a swarm of killer bees. These terms can be intimidating, especially for the novice online marketing professional, as…
As a culture we have created this invisible, often misused line of demarcation of expert and then everyone else. When instead in the days of Facebook Academy and Youtube University do any of us really have access to any less information that someone else? Yes, yes I believe there are experts—I’ve even been called one–who have highly specialized skills that don’t compete with most but here is the secret…true experts don’t need to call themselves one.
This post started out as a mess – which is fitting, since that’s where a lot of stories begin.
I had gathered together a host of salient thoughts, deep quotes and pity insights. But, none of them fit together or made any sense — kind of like two boxes of puzzles had been mixed together and then stuck back on the shelf.
It’s a problem entrepreneurs run into when we’re crafting our brand stories, too.
We’ve got an elevator pitch here, a testimonial over there, and maybe a compelling anecdote in our back pocket. So, we stitch all those ideas together, call it “our story” and start sharing it with the world.
As an entrepreneur, you have one ultimate goal: to grow your business to it’s fullest potential. While there are more ways to achieve this today than ever before, it’s important to do so with clear purpose and intent. Here are some quick and easy steps you can take to get started:
8 Home Page Strategies to Elevate Your Expert Status by @MelodyeHunter Want potential clients to see you as the expert they’ve been looking for?
You could get on Oprah, publish a best-seller or polish your home page to position yourself as a top authority.
“Words do two major things: They provide food for the mind and create light for understanding and awareness.” ~Jim Rohn Being able to use your words effectively is one of the most powerful skills you could learn. Through harnessing the power of words, you can build a solid following of users, create content that moves…
