Category Archives: Personal Branding

Get A Better Online Reputation in 8 (Free!) Steps by @OlyviaMedia

Get a better online reputation in 8 free steps

  By Erika Madden | Featured Contributor From carefully crafting your perfectly-positioned prices to the late nights you’ve spent tweaking your website, you’ve worked hard to nurture your business into something profitable. But if you don’t devote the same care to watching over your online reputation, all of your painstaking work could prove fruitless. The reality is that it…

The Visual Social Media Fight: Instagram Versus Pinterest by #katieandjane

Pinterest Winner

by Katie McDermott and Jane Whitehead | Featured Contributor On our social media travels we’ve had many clients questioning which social media platforms they should plough most of their efforts into with many asking about the familiar ‘power three’; Facebook, Twitter and YouTube. Because we know that an image is worth a thousand words (or a 120%…

My Client is a Crook! Hurray! by @KatherineKotaw

My Client is a Crook!  Hurray! | Relationship Marketing and Personal Branding | Katherine Kotaw

by Katherine Kotaw | Featured Contributor OK, that wasn’t precisely my reaction when I found out that a man whose business I’d been promoting was under investigation for fraud. And that his assets had been seized by the Secret Service. I was angry and alarmed: Would I ever get paid? Would my reputation be damaged?…

6 Strategic Stories to Boost Your Sales and Grow Your Tribe by @eleanorbeaton

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by Eleanor Beaton When it comes to attracting clients, boosting sales and establishing your credibility, storytelling is the most important tool in your marketing arsenal. Why? Because our brains are hard-wired for story. Studies have shown we remember information we learn through stories best. What’s more, our inner “cave-woman brain” – the part of the…

Don’t Blame Google if You Brand Yourself Neurotic by @KatherineKotaw

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by Katherine Kotaw | Featured Contributor Google Hangouts on Air is both the greatest — and worst — gift the geniuses in Mountain View, CA ever bestowed on us. Sure Gmail and Google Search are nice, but they’re sort of like getting socks for your birthday. We need — and rely — on them, but…

Social Marketing Through Reputation Management by @JenniferFrezza

what are they saying

by Jennifer Frezza | Featured Contributor Gone are the days when one would pull out the local phone book to look for a product or service that is needed and/or desired.  In today’s world, one of the very first places that most people will turn to is the Internet.   Search engines such as Google,…

Double Your Pleasure, Double Your Funds with Dual Branding by @KatherineKotaw

Branding tips Katherine Kotaw She Owns It -- Dual Branding

by Katherine Kotaw | Featured Contributor Are you a box of Cheerios or a bag of toasted o’s? A bright yellow box of expertly branded goodness that commands that coveted eye-level spot on grocery store counters or an undistinguished container of brown cereal that no one would want if it weren’t 30 percent cheaper? When…

Don’t Do This! Dodge These 2 Personal Branding Disasters by @KatherineKotaw

Personal Branding -- Keep Your Brand Safe in Social Media -- Katherine Kotaw

by Katherine Kotaw | Featured Contributor Nursery rhymes are terrifying. Almost as scary as personal branding. Which is why I referenced Humpty Dumpty in last month’s post here and why “Ring Around the Rosy” springs to mind now. Childhood songs and poems seem fun and innocent when you’re five.  But then you grow up and realize…

How to Avoid Ruining Your Online Reputation by @suzanbond

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by Suzan Bond | Featured Contributor Shards of fine crystal surrounded my feet. A few minutes ago these shards of glass were my favorite plate. I was unloading the dishwasher in a rote way, not really paying attention. I was thinking about what to write about that day and whether my dog had enough water…

Three Trademark Mistakes that Can Cost Your Business Big Bucks by @KelleyKeller

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by Kelley Keller | Featured Contributor The decision to start a business is not made lightly.  Business owners invest tremendous sums of money, time and energy (à la sweat equity) to get their companies off the ground, and then invest even more to grow them post-launch.  One of every business’s most important and valuable assets…