Category Archives: Resources

How to Shine in a Media Interview: 6 Tips for Success by @wsrapport

MediaInterview

by Karima Mariama-Arthur | Featured Contributor If you’re preparing for a media interview (to include newspaper, radio, or television), there are 6 key things you need to know if you want to shine—I mean really shine—during your big debut. There are numerous opportunities for media coaching and if you have the time and budget, I…

3 Ways To Get The Right Help For Your Small Business by @yolandafacio

working women

Yolanda A. Facio | Featured Contributor The fastest way to lose money, when working with outside help, is to give your outside help the wrong things to work on. If you want to make sure that your outside help, virtual assistant, marketing consultant, or even web designer is providing consistently productive help, you need to…

The Visual Social Media Fight: Instagram Versus Pinterest by #katieandjane

Pinterest Winner

by Katie McDermott and Jane Whitehead | Featured Contributor On our social media travels we’ve had many clients questioning which social media platforms they should plough most of their efforts into with many asking about the familiar ‘power three’; Facebook, Twitter and YouTube. Because we know that an image is worth a thousand words (or a 120%…

Which Customer Engagement and Support Tools are Right For You by @StefWalkMe

by Stefanie Amini According to a recent survey, only 10% consumers are satisfied with customer service from companies they deal with. We expect business organizations to try hard to offer excellent customer service. However, this is nothing more than a misconception. Importance of Customer Service According to a survey carried out by Help Scout, there…

Get Started With Video Marketing In Under 15 Minutes by @profitgeeks

video-marketing-preview

Erica Wiley | Featured Contributor 187 million people in the US watched 48 billion online content videos in July 2013. The average American spent more than 22 hours watching online video. –COMSCORE, 2013 Video Marketing is all the rage. Entrepreneurs are rushing to start their own internet TV shows and there’s more “how to get rich with video” content then ever…

10 Components to a Stellar Product Proposal by @JessWolstenholm

by Jessica Wolstenholm | Feature Contributor Once you’ve asked all the important questions and decided to pursue your big idea, it’s time to create a proposal for possible partners. Depending on the nature of your idea, your pitch may vary a bit but generally a successful proposal will include the following components. 1. Title/Tagline. This…

The 3Ns of Blog Content Creation by @weblogbetter

Inspire

by Kiesha Easley | Featured Contributor It’s easy to keep a blog flowing with content if you understand the purpose that each post should serve for its readers.  There are three goals that a blog should aim for to ensure its readers are getting what they came for.  Regardless of niche, a blog should inform,…

How to Get Out of Email Thread & Attachment Mayhem by @profitgeeks

by Erica Wiley | Featured Contributor Stop Getting Lost in Email With This Simple Project Management Tool How many times a day do you hunt through your email looking for a communication from your VA or an attachment from a client? When I added up all the wasted time searching in email, well, I did…

How to be a content diva by @JenKaneCo

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A diva knows that it’s not enough just to sing a song. You need to sell a song — transform it, work it, glue it to the back of your open-mouthed audience’s brain.

Creating good content to market or sell your business is no different.

It’s noisy out there – both online and off. You can’t just push out nice, safe information and education and hope someone notices you.

You need to take your brand over the top and be amazing, irrepressible and powerful.

You need to be a content diva.

Now, to paraphrase the immortal words of Sweet Brown, you may be thinking, “Be a Content Diva? Ain’t nobody got time for that.”

How to Wrangle Your Content Gremlins by @JenKaneCo

TwoGremlins

That’s because our brains are ruled by two rambunctious gremlins – each vying to become the Emperor of the White Space.

One gremlin a writer who comes up with ideas.
One gremlin is an editor who helps those ideas make sense.

The trick to creating good content for your business is to effectively wrangle them both.