Category Archives: Sales & Marketing

3 Ways Small Businesses Can Use Google+ To Grow Their Audience Online by @SandySidhu

Photo Credit: Chung Ho Leung via Compfight cc

by Sandy Sidhu Google+ is the latest social media platform to get the attention in the online marketing space. However, it tends to polarize people: many love it while many love to hate it. Why is that? Some say that Google is late to the game and that it can’t catch up to Facebook. Others…

How Strong is Your Trademark? by @KelleyKeller

by Kelley Keller | Featured Contributor A trademark is a valuable business asset that you need to protect, but did you know that you can only legally protect a trademark if it’s distinctive? For example, if your business or product name isn’t distinctive and protected by a trademark that has been correctly filed with the…

What Awards Program is Right for your Brand? by @PTPASharon

The "Seal" of Approval

by Sharon Vinderine | Featured Contributor Consumers are constantly in the market for new products, and faced with so many options, the decision making process is somewhat daunting as many are confused as to where they should begin their search. They don’t want to risk making a bad purchase, wasting their money and having to…

5 Steps to Becoming Your Own Marketing Expert by @GretchenPritts

Photo Credit: citirecruitment via Compfight cc

by Gretchen Pritts  | Featured Contributor As a business owner one of the most important AND the most frustrating parts of your day to day activities is marketing. For many of us – when it comes to marketing – we end up feeling confused, frustrated and disappointed. Maybe you’ve invested money into trainings or blueprints…

How to Go Into Therapy to Create Better Copy by @davincidiva

Marketing Therapy Cartoon by Lisa Rothstein

Lisa Rothstein | Featured Contributor When I was a copywriter and creative director on Madison Avenue, working on everything from software (IBM) to underwear (Hanes) it was hard sometimes to be creative and eloquent on deadline. But creating compelling copy for your own business, especially when the product is YOU or your services, can be…

The Visual Social Media Fight: Instagram Versus Pinterest by #katieandjane

Pinterest Winner

by Katie McDermott and Jane Whitehead | Featured Contributor On our social media travels we’ve had many clients questioning which social media platforms they should plough most of their efforts into with many asking about the familiar ‘power three’; Facebook, Twitter and YouTube. Because we know that an image is worth a thousand words (or a 120%…

3 Deadly Website Mistakes by @SimplifyWebsite

web-design-mistakes

by Kristal Reagan | Featured Contributor You have no Free Offer- In today’s competitive world and a seemingly saturated market you need to stand out from the rest. You need to have a free offer that is compelling, that makes your ideal client want to take action on your site so that you get them on…

4 must-have components for a successful content strategy by @alleecreative

ContentStrategy-01

by Melissa Harrison | Featured Contributor You company needs content marketing. In fact, according to Roper Public Affairs, 80 percent of business decision makers prefer to get information about your company through a series of articles rather than an advertisement. Adding this to the list of the million and one other things we need to…

6 Strategic Stories to Boost Your Sales and Grow Your Tribe by @eleanorbeaton

Photo Credit: Ray_from_LA via Compfight cc

by Eleanor Beaton When it comes to attracting clients, boosting sales and establishing your credibility, storytelling is the most important tool in your marketing arsenal. Why? Because our brains are hard-wired for story. Studies have shown we remember information we learn through stories best. What’s more, our inner “cave-woman brain” – the part of the…

Are You a Bad Date? How Dating Can Help Your Improve Your Website by @lynnwhite

Dating Improve Site

by Lynn White On a date, especially the first one, it’s about getting to know likes, dislikes, backgrounds, goals, and aspirations. Do you get to all of that in one date? Most likely not unless you are firing off questions as if you are in an interrogation session, but you can gain some insight. Neither…