Category Archives: Sales & Marketing

5 Steps to Becoming Your Own Marketing Expert by @GretchenPritts

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by Gretchen Pritts  | Featured Contributor As a business owner one of the most important AND the most frustrating parts of your day to day activities is marketing. For many of us – when it comes to marketing – we end up feeling confused, frustrated and disappointed. Maybe you’ve invested money into trainings or blueprints…

How to Go Into Therapy to Create Better Copy by @davincidiva

Marketing Therapy Cartoon by Lisa Rothstein

Lisa Rothstein | Featured Contributor When I was a copywriter and creative director on Madison Avenue, working on everything from software (IBM) to underwear (Hanes) it was hard sometimes to be creative and eloquent on deadline. But creating compelling copy for your own business, especially when the product is YOU or your services, can be…

The Visual Social Media Fight: Instagram Versus Pinterest by #katieandjane

Pinterest Winner

by Katie McDermott and Jane Whitehead | Featured Contributor On our social media travels we’ve had many clients questioning which social media platforms they should plough most of their efforts into with many asking about the familiar ‘power three’; Facebook, Twitter and YouTube. Because we know that an image is worth a thousand words (or a 120%…

3 Deadly Website Mistakes by @SimplifyWebsite

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by Kristal Reagan | Featured Contributor You have no Free Offer- In today’s competitive world and a seemingly saturated market you need to stand out from the rest. You need to have a free offer that is compelling, that makes your ideal client want to take action on your site so that you get them on…

4 must-have components for a successful content strategy by @alleecreative

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by Melissa Harrison | Featured Contributor You company needs content marketing. In fact, according to Roper Public Affairs, 80 percent of business decision makers prefer to get information about your company through a series of articles rather than an advertisement. Adding this to the list of the million and one other things we need to…

6 Strategic Stories to Boost Your Sales and Grow Your Tribe by @eleanorbeaton

Photo Credit: Ray_from_LA via Compfight cc

by Eleanor Beaton When it comes to attracting clients, boosting sales and establishing your credibility, storytelling is the most important tool in your marketing arsenal. Why? Because our brains are hard-wired for story. Studies have shown we remember information we learn through stories best. What’s more, our inner “cave-woman brain” – the part of the…

Are You a Bad Date? How Dating Can Help Your Improve Your Website by @lynnwhite

Dating Improve Site

by Lynn White On a date, especially the first one, it’s about getting to know likes, dislikes, backgrounds, goals, and aspirations. Do you get to all of that in one date? Most likely not unless you are firing off questions as if you are in an interrogation session, but you can gain some insight. Neither…

Why you should take notes from the Miley Cyrus Playbook by @StephanieDMedia

Miley Cyrus

by Stephanie Donegan Unless you’ve been under some sort of rock, Miley Cyrus has been all over the news recently. She’s often talked about for “twerking,” which might I add, is nothing new and is talked about in such a way as to say she isn’t as pure as she was when she was Disney’s…

Sell More Now: 10 Ways to Be a Better Salesperson by @eMakeitHappen

Client at shop paying at cash register

by Emily Worden | Featured Contributor Why do people buy things? To satisfy needs, wants, and desires. People purchase goods and services to improve a situation or solve a problem. People don’t just buy products, they buy solutions. Today’s consumers are pretty tough though. Thanks to an “on demand” society, people want better, faster, cheaper,…

Your new best friend: the content questionnaire by @alleecreative

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by Melissa Harrison | Featured Contributor Everyone keeps talking about all the new things business owners must do in order to utilize marketing tools effectively. At the top of that list: create a plan for content. Now, whether you know content marketing as a buzzword, something you’re doing on a regular basis, or as a…