Category Archives: Sales & Marketing

Sowing the Seeds to Grow Your Business by @companyofwomen

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by Anne Day | Featured Contributor Experts will tell you that you need to find your niche, and more to the point, a niche market that will pay for your product or service. And they are right, but that’s not always realistic when you are starting out. Finding customers at the beginning can be a…

Boost Your Business with a 30-Day Challenge by @DIYMFA

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by Gabriela Pereira | Featured Contributor Marketers and business owners run online challenges all the time. The Simple Green Smoothie ladies run a smoothie-a-day challenge. Nathalie Lussier and PJ Van Hull each run their own list-building challenges. And then there’s the famous writing challenge that takes place each November:  NaNoWriMo. I knew challenges like these were…

Get Your Business Holiday Ready – Now! by @bright_smith

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by Kia Howey Dolby | Featured Contributor Let me start by saying that the holiday season freaks me out a little bit. I always feel a lot of stress from the obligations, financial commitments, and preparation that come with the season. Add to that the challenges of keeping a business thriving during this season, and…

How to Keep Your eMail Marketing Legal by @deborahsweeney

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by Deborah Sweeney | Featured Contributor Few small business owners willingly break the law, but making sure everything you do is completely legal can be tough. You may know what permits and licenses you need, but there are less-obvious ways you could be breaking the law – like in your email marketing. Commercial email is…

7 Ways to Be More Influential by @eMakeitHappen

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by Emily Worden | Featured Contributor  When I say “influence,” what words come to mind? I think of persuasion, leadership, magnetism, and power. I believe when you’re influential, you easily command attention and people handily agree with you. That’s actually only half the definition. In truth, influence isn’t so much about convincing people you’re right,…

Make a Splash! by @dancinmoma

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by Pamela McCormick | Featured Contributor What creates a viral piece? What inspires YOU to share, retweet, ‘pin’ or post? For me, it’s something that hits me emotionally like ice-cold water splashing on a warm body. Ting! When I feel that ‘splash’, that inspiration, I’m driven to react. Imagine your own scenario: The rippling sounds…

3 Classy Ways to Prevent Negative Online Reviews From Ruining Your Reputation by @OlyviaMedia

Three Classy Ways to Prevent Negative Online Reviews from Ruining Your Reputation

  By Erika Madden | Featured Contributor Quick: how do you protect your reputation when people leave negative online reviews about your business? Delete the reviews…if I can Do nothing and just hope for the best Fine, threaten, or sue! If these choices sound like bad news, you’re right. When it comes to shoring up your online reputation despite complaints and stinging reviews, the…

5 Reasons Why You Should Be Using Instagram To Grow Your Brand By @TheAlishaNicole

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by Alisha Nicole | Featured Contributor I am someone who spends a ton of time using and learning the ends and outs of social media. Not just because it is border line addictive and an amazing way to connect with your target market but because it’s a FREE marketing tool! Over the past year of testing…

3 No-Fail Tweaks for Boosting Your Email Opt-In Rates by @SonjaJobson

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by Sonja Jobson What if I told you that you were losing potential email subscribers right this very minute? That, as you’re reading this, a perfectly suitable subscriber just left your website without opting in for emails? If you understand how much money a quality email list can add to your bottom line, then you’d…

3 Ways Small Businesses Can Use Google+ To Grow Their Audience Online by @SandySidhu

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by Sandy Sidhu Google+ is the latest social media platform to get the attention in the online marketing space. However, it tends to polarize people: many love it while many love to hate it. Why is that? Some say that Google is late to the game and that it can’t catch up to Facebook. Others…