by Susan Ewing Miller Woody Allen famously stated that eighty percent of success in life is simply showing up. Pity those entrepreneurs that apply this Woody-ism to their trade show strategy. Attending industry shows and events is a pivotal part of building relationships and cultivating customers. However, if your participation is limited to purchasing an…
It’s not the fun sexy part, focusing on your business goals when creating your social media campaigns. Aligning your business goals with your social media goals, often is the missing step for both big and small brands.
Social media offers businesses a path to gain trust, credibility and longevity. Even a few years ago, reaching a larger audience was not within a touchable distance for small business, no matter how well you danced in your industry or vertical.
If you have a local business online marketing tools should be your best friend. Truth be told, most local business owners completely overlook the power of online marketing for their business. As a result, there has never been a better time to leverage the power of local search engine ranking. If you apply even two of these five easy methods for improving your local online presence, you’ll surely outrank your local competition.
We’ve been talking about using your website navigation to lead your visitors through your sales process. If you follow the three previous steps: Intro, Rapport and Education, the Close will come naturally.
On a website, the Close is referred as the Call To Action (CTA.) This is the step where you instruct your website visitor what to do next to work with you. This usually includes opt-ins, contact forms, phone numbers and buys now buttons.
If your prospect is still on your site, that’s great news! She wants more information from you. However, most of your website hits are first time visitors and will rarely initiate direct contact, such as calling or completing a purchase.
Your company logo is already evoking emotions and feelings to your potential customers. The question is, are those emotions and feelings the ones that will attract them towards your product or service? or away from them?. Hopefully the first option.
One commonly propagated myth in the marketing world is that consumers’ see upwards of 5000 ads per day. As it turns out that myth is based on a study that not only includes advertising, but every label, postcard mailer, and supermarket end cap you may encounter in a day.
However, according to the Consumer Reports Website a more accurate figure is more like 247 ads per day. Now while 247 ads is a far cry from 5000 ads, it’s still too many for us to notice on a daily basis.
That’s because our brains are ruled by two rambunctious gremlins – each vying to become the Emperor of the White Space.
One gremlin a writer who comes up with ideas.
One gremlin is an editor who helps those ideas make sense.
The trick to creating good content for your business is to effectively wrangle them both.
So, you have a new product or program to launch and you’re working on the sales page? That’s exciting!
Until you realize…
Whether you’re using a copy writing template, a sales page checklist or your swipe files to model sales pages you love, there’s one essential element that can stop you in your tracks…
Content is important. It can help ensure online traffic flows to your website, connections get made, products and services get promoted, good public relations is maintained, and clients/customers are landed, (among other things.)
The most used software for presentations, Powerpoint, does not help us when designing nice presentations for our businesses. It comes with simple and not-so-good-looking templates that many people use over and over again and the presentations start to look all the same. I will give you 5 tips to make your next presentation glorious even if you decide to use continue using powerpoint and you don’t have to hire a designer!
