Category Archives: She Owns It

Relationship Marketing 1-2-3: Why Building Relationships Matters Most by @DrRKayGreen

Photo Credit: Bertelsmann Stiftung via Compfight cc

by Dr. R. Kay Green | Featured Contributor Did you know that your company’s success is built on Relationship Marketing?  Any good salesperson will tell you that you need to be able to make a lot of friends. Cultivating relationships has always been an essential part of sales, and it always will be. According to…

5 Ways to Use Reddit to Grow Your Brand by @jessicamalnik

reddit

by Jessica Malnik | Featured Contributor Whether you are a college student or recent graduate just starting to build your personal brand or a entrepreneur launching a new venture, it can often be really daunting to build any sort of brand awareness and momentum at the get-go. Sure, you can start with Twitter, Facebook, Pinterest or…

Are you an Ignorant Small Business Owner by @MyOfficeBooks

Photo: MorgueFile.com

by Amanda Hoffmann  | Featured Contributor Complete this little quiz – Do you keep your personal and business spending completely separate Do you use online accounting for real time data & invoicing Do you have a budget and follow it Do you have financial goals and check your progress through the year Do you have…

Why Women Must Own It: Communicating Confidence in the Boardroom and Beyond by @wsrapport

SOI-SBW

by Karima Mariama-Arthur | Featured Contributor In business, communicating confidence is currency—it’s quantifiable and can translate huge dividends for those willing to brandish a little bit of old-fashion moxie. Now, while this notion has traditionally worked for men, it hasn’t always been such a sure bet for women. In a recent Bloomberg interview, BBC World…

4 Reasons You Need Videos for Business by @SimplifyWebsite

business-videos

by Kristal Reagan | Featured Contributor Let’s face it, video for business is here, it’s strong and with YouTube being the #2 search engine (Google is #1) it’s not going away anytime soon. We are in a digital world where we’ve been hiding behind websites, social media, smart phones and text. What’s been missing is…

What Awards Program is Right for your Brand? by @PTPASharon

The "Seal" of Approval

by Sharon Vinderine | Featured Contributor Consumers are constantly in the market for new products, and faced with so many options, the decision making process is somewhat daunting as many are confused as to where they should begin their search. They don’t want to risk making a bad purchase, wasting their money and having to…

How to Go Into Therapy to Create Better Copy by @davincidiva

Marketing Therapy Cartoon by Lisa Rothstein

Lisa Rothstein | Featured Contributor When I was a copywriter and creative director on Madison Avenue, working on everything from software (IBM) to underwear (Hanes) it was hard sometimes to be creative and eloquent on deadline. But creating compelling copy for your own business, especially when the product is YOU or your services, can be…

I’m not Sorry – Mom Entrepreneurs are Changing The Conversation by @Flesche_H

http://TheBizyMom.com

by Flesché Hesch | Featured Contributor “Mama! Mama!” Ahh, the soundtrack of my life. My son was calling me from the other room. I had just taken a quick call before we were to head out to his music class. “Ugh!” said the caller, do you need to go?” The disgust in her voice was…

Why I Said Yes to Adoption and How It Changed the Way I Do Business by @cluttershrink

Why I Said Yes to Adoption 2

by Crystal Sabalaske | Featured Contributor At least once a week I read an online article touting the power of learning to say “no”. It’s one of the top time management strategies experts are advising people to consider. The notion is that if you can get comfortable saying “no” to tasks that aren’t aligned with your…

The Only Social Media Tip You Will Ever Need… by @evassolo

I love this mug like I love Twitter.

by Elizabeth Vassolo | Featured Contributor The number one thing that scares people about social media is that they think they have to be on every channel, talking to everyone. In fact, most of my clients come to me because they are paralyzed by the idea of doing social media or they are overwhelmed managing several channels and simply…