Category Archives: She Owns It

What Awards Program is Right for your Brand? by @PTPASharon

The "Seal" of Approval

by Sharon Vinderine | Featured Contributor Consumers are constantly in the market for new products, and faced with so many options, the decision making process is somewhat daunting as many are confused as to where they should begin their search. They don’t want to risk making a bad purchase, wasting their money and having to…

How to Go Into Therapy to Create Better Copy by @davincidiva

Marketing Therapy Cartoon by Lisa Rothstein

Lisa Rothstein | Featured Contributor When I was a copywriter and creative director on Madison Avenue, working on everything from software (IBM) to underwear (Hanes) it was hard sometimes to be creative and eloquent on deadline. But creating compelling copy for your own business, especially when the product is YOU or your services, can be…

I’m not Sorry – Mom Entrepreneurs are Changing The Conversation by @Flesche_H

http://TheBizyMom.com

by Flesché Hesch | Featured Contributor “Mama! Mama!” Ahh, the soundtrack of my life. My son was calling me from the other room. I had just taken a quick call before we were to head out to his music class. “Ugh!” said the caller, do you need to go?” The disgust in her voice was…

Why I Said Yes to Adoption and How It Changed the Way I Do Business by @cluttershrink

Why I Said Yes to Adoption 2

by Crystal Sabalaske | Featured Contributor At least once a week I read an online article touting the power of learning to say “no”. It’s one of the top time management strategies experts are advising people to consider. The notion is that if you can get comfortable saying “no” to tasks that aren’t aligned with your…

The Only Social Media Tip You Will Ever Need… by @evassolo

I love this mug like I love Twitter.

by Elizabeth Vassolo | Featured Contributor The number one thing that scares people about social media is that they think they have to be on every channel, talking to everyone. In fact, most of my clients come to me because they are paralyzed by the idea of doing social media or they are overwhelmed managing several channels and simply…

Telling Me My Whole Life Was A Mistake Wasn’t The Best Way To Gain My TRUST. How Do YOU Build TRUST With Your Tribe?

I became a teacher

by Judy Yaron PhD | Featured Contributor 1981. I was pushing 30: multi-talented, multi-passionate, with a university degree, a husband, two children, a dog and … I was totally lost. A year or so earlier I quit a Graduate program in Literature for the second time (with two littlies, a job, and a husband, working and…

6 Ways to Add Appeal to Your Website by @bright_smith

Photo by Minerva Studio licensed via BigStock Photo

by Kia Howey Dolby | Featured Contributor If you take a stroll through your favorite shopping center or mall, you’ll notice that retailers dress their storefront windows to entice customers  to come in. Windows are merchandised with the newest, hot items or unique finds. Vignettes and mannequins are used to create a mood and to help potential…

Building Your Dream Home With Out Breaking The Bank by @simple_decor

Photo Credit: Mait Jüriado via Compfight cc

by Maria Brittis | Featured Contributor Dreaming of building a beautiful home, but think you can’t afford one. We’ll with a little leg work and research it can be done. You soon will discover that there are quality builders out there that will not charge a premium to build your home. Especially in a hot…

Should You Keep Rescheduling Missed Client Appointments? by @yolandafacio

1215187_43679458 clock

by Yolanda A. Facio | Featured Contributor Good question. Here’s the answer… it depends… Now, before you get all excited about that answer, thinking that I might just be giving you the run-around, hang with me… there is a definitive answer. My process is this: Two strikes and yerrrrrrrrr OUT! If you miss or are…

Do You Want Burnout or Balance? by @ArtistThink

Balance Or Burnout SOI

by Carrie Brummer | Featured Contributor The Struggle to Find Balance: How Creativity Can Help When I taught in schools, art was my release. I could go home after work, take out some paint and lose myself. I escaped from the tedium of teacher meetings, an angry parent, or from the frustration that comes after…