By: Deborah Sweeney, CEO of MyCorporation.com Back in 2010, Assistant Professor of Law Rodney D. Chrisman published ‘LLCs are the New King of the Hill,’ a groundbreaking study on the popularity and growth of the limited liability company, in the Fordham Journal of Corporate and Financial Law. The LLC structure is relatively novel in the…
Search engine optimization (SEO) is one of the most underappreciated online arts. As a business owner, it can be daunting to try to navigate Google’s latest algorithm updates and stay on top of best practices when it comes to keeping your brand top-of-mind for consumers.
That doesn’t mean, however, that you can bury your head in the sand and ignore it. With SEO, the positive impact on your bottom line will be tangible, so it’s important to either: A) hire a professional who can execute the strategy for you, or B) make it your business to know some things you can do to maximize your individual efforts with things like link-building.
It’s not the fun sexy part, focusing on your business goals when creating your social media campaigns. Aligning your business goals with your social media goals, often is the missing step for both big and small brands.
Social media offers businesses a path to gain trust, credibility and longevity. Even a few years ago, reaching a larger audience was not within a touchable distance for small business, no matter how well you danced in your industry or vertical.
Where you post content in social media is just as important as what you post.
Simply syndicating the same content to all your networks at once, once a day, can send a message to your audience that they’re not really worth the effort. (Because you’re not really making any, are you?)
Anne Deeter Gallaher and Amy D. Howell will launch their first book, Women in High Gear: A Guide for Entrepreneurs, On-Rampers, and Aspiring Executives, on Tuesday, May 21, at the Waldorf Astoria, New York City.
“Conversations on women and work, women and leadership, and women as executives have captured global attention. We are excited to add to the conversation with our experiences in Women in High Gear,” said Deeter Gallaher and Howell, both of whom founded and run public relations firms and strive to balance work and family expectations.
As business owners who met on Twitter in 2009, the duo realized that their different stories of business success and family/career balance would encourage and help women of every career stage. “Whether you’re a recent graduate, returning to work, or running your own business, the value of reaching high gear is critical to our economy,” the authors said.
Are you gambling your social media presence and are you feeding your mind with stories of how much work it is going to take, putting yourself and your team into a feeling of overwhelm? The most common question surfacing around social media for the past 5 years from fellow entrepreneurs and business owners: “How am…
Increase Etsy shop traffic via Social media
It’s FREEEEEEEEEEEEE!
(Directly anyway)
Every social site, for the most part, doesn’t charge to open an account and post your updates.
Now, how many people see your posts, eh, perhaps you can pay to increase that.
Social networking is about engagement though.
So, social media does cost us.
We invest time, energy, planning and hire help when it comes to building our social media fans, followers and tweeps.
And authentic engagement can’t be bought.
Success with social media comes down to understanding your strategy, understanding your audience, and creating something that fits both while accomplishing your end goal. Regular audits should measure against all of these things, and help you drive change.
If the term ‘Social Media’ is relatively new to you, then you may have not yet pondered the benefits of promoting your business by using this media. To find out whether social media is going to work well your business it’s really quite simple, I have just two questions for you to answer:
by Michele Price | Featured Contributor Entrepreneurs are busy. Entrepreneurs need results. Entrepreneurs can benefit from social media. Let’s make sure you gain the results you planned for, by side stepping these 5 common social media mistakes that lose entrepreneurs money. Keep from getting pricked by missing one of these components in your social media…
