Category Archives: Social Media

Demystifying the “What, Who and Why” of Social Listening by @sociallysavvy4u

She Owns it Aug 15th

by Manon Leroux | Featured Contributor Listening on Social Media is almost certainly THE most important thing you can do with your networks! As important as it is, it still seems that social listening is not always clear. I mean what are you listening for, who are listening to, and more importantly, why are you…

3 Reasons Why You Should Participate in Online Forums by @jessicamalnik

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by  Jessica Malnik | Featured Contributor When it comes to building an integrated social media strategy, most people are quick to jump on Facebook, Twitter, Pinterest and Instagram. However, there’s another medium that can be just as lucrative, if not more so. That’s online forums. In many industries, there are more conversations taking place in…

The 80-20 Rule? More Like 90-10 for Social Media by @evassolo

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by Elizabeth Vassolo | Featured Contributor Social Media is the world’s largest vanity project. Ever. Channels are flooded with people longing to have their message heard. That’s why incorporating a 90-10 approach to your social media might be just what you need to boost your efforts. So what exactly does 90-10 mean? It means, spend…

Linkedin Turns Blind Eye to Harassment and Stalking Reports. Sells Profiles. Makes Billions. by @1000Girlfriends

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by Kathy Scott | Featured Contributor This is a cautionary tale for women. As a social media strategist, I am a member of just about every platform and I enthusiastically use them. Linkedin is the ONLY one where I consistently have had issues with harassment, inappropriate advances and unprofessional conduct. What’s more, Linkedin has done…

5 Reasons Why You Should Be Using Instagram To Grow Your Brand By @TheAlishaNicole

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by Alisha Nicole | Featured Contributor I am someone who spends a ton of time using and learning the ends and outs of social media. Not just because it is border line addictive and an amazing way to connect with your target market but because it’s a FREE marketing tool! Over the past year of testing…

3 Ways Small Businesses Can Use Google+ To Grow Their Audience Online by @SandySidhu

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by Sandy Sidhu Google+ is the latest social media platform to get the attention in the online marketing space. However, it tends to polarize people: many love it while many love to hate it. Why is that? Some say that Google is late to the game and that it can’t catch up to Facebook. Others…

The 9 Best Social Media Practices for Those Beginners NOT like the others by @DrFayMaureen -A Three Part Series

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by Dr. Fay Maureen Butler Best Practices 4-6 This article is the second installment in this series. If you have not read the first one click here. By way of review The best practices lists are good, but they don’t always address timing of when to do what especially when you have a unique set…

Things to Contemplate Before Creating Your Social Media Strategy by @sociallysavvy4u

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by Manon Leroux | Featured Contributor There are a lot of companies doing well with their social media activities, but there are also a lot of companies that are not doing so well. The difference, often between the two comes down to strategy, or lack thereof. When you have a solid social media strategy you…

The Only Social Media Tip You Will Ever Need… by @evassolo

I love this mug like I love Twitter.

by Elizabeth Vassolo | Featured Contributor The number one thing that scares people about social media is that they think they have to be on every channel, talking to everyone. In fact, most of my clients come to me because they are paralyzed by the idea of doing social media or they are overwhelmed managing several channels and simply…

Get A Better Online Reputation in 8 (Free!) Steps by @OlyviaMedia

Get a better online reputation in 8 free steps

  By Erika Madden | Featured Contributor From carefully crafting your perfectly-positioned prices to the late nights you’ve spent tweaking your website, you’ve worked hard to nurture your business into something profitable. But if you don’t devote the same care to watching over your online reputation, all of your painstaking work could prove fruitless. The reality is that it…