The choices you make…
I usually find that people in an unhappy position are usually there because of a decision they made, not someone else. Sometimes it is hard for people to recognize their errors and take responsibility. We get comfortable with pain and just ignore it or blame it on someone else.
If you have a local business online marketing tools should be your best friend. Truth be told, most local business owners completely overlook the power of online marketing for their business. As a result, there has never been a better time to leverage the power of local search engine ranking. If you apply even two of these five easy methods for improving your local online presence, you’ll surely outrank your local competition.
“I’m scared to put myself out there.”
This is one of the most common statements I hear from clients. They want the success, but yet the idea of fully exposing themselves to the world leaves them feeling a wee bit leery. So they continue to straddle success – one foot in, one foot out. And the deep, rich success that they want in their core continues to elude them.
There’s no doubt that really putting yourself out there can be nerve-wracking. It triggers a number of possible fears from, “What if they hate me?” to “What if they love me?” to “What if they don’t notice me at all?”
These are real fears. Because all of the above could happen.
A few years ago, I was a successful consultant wishing for more. I knew that consulting wasn’t where I wanted to be in terms of my greater career aspirations, but I wasn’t sure what was.
I wanted to own my own business. I wanted to have a product or service. I wanted to like what I did for a living every day.
And I definitely did NOT want to be beholden to utilization rates or annual reviews (Nothing kills your soul faster than trying to figure out how to suck out more billable hours on a project so you don’t get laid off, amiright?).
And then it hit me awhile after I read Steve Jobs’s famous speech at Stanford and actually connected the dots from my past and saw some of the themes: I should be a coach! I should do what I already love, but do it for money instead of for ice cream and hugs.
Look around your office.
Are you happy with what you see? Or does it look like your business needs a facelift?
Human beings are creatures of habit. We like what we know, and try to avoid needlessly upgrading or changing what we are used to – after spending weeks learning the ins and outs of Microsoft Office ’97, why would you ever want to upgrade? But as technology is constantly evolving through software programs and apps, eventually you’ll have to upgrade from the obsolete software suite installed in all of your company’s computers to a more compatible, updated version. The same goes for the shag carpeting that came with your office building, or company website that hasn’t been updated in five years. Finding a suitable vendor for these needs is an integral part of keeping your business up-to-date, but how do you choose the right one?
Many business owners have a love-hate relationship with their to-do list – they know it’s a good idea to have one, in theory, but in actuality, they struggle with it. They feel stifled- or, just as often, intimidated and overwhelmed – by it, they feel like it messes with their focus, is too hard to manage, and so on.
We’ve been talking about using your website navigation to lead your visitors through your sales process. If you follow the three previous steps: Intro, Rapport and Education, the Close will come naturally.
On a website, the Close is referred as the Call To Action (CTA.) This is the step where you instruct your website visitor what to do next to work with you. This usually includes opt-ins, contact forms, phone numbers and buys now buttons.
If your prospect is still on your site, that’s great news! She wants more information from you. However, most of your website hits are first time visitors and will rarely initiate direct contact, such as calling or completing a purchase.
Your company logo is already evoking emotions and feelings to your potential customers. The question is, are those emotions and feelings the ones that will attract them towards your product or service? or away from them?. Hopefully the first option.
Making mistakes is part of the process of building a business; quickly recovering from them is what’s most important. It’s all part of the adventure of entrepreneurship, which will require all of your stamina, drive and determination.
Let me help you identify the top 7 mistakes that could cost you everything!
Are you gambling your social media presence and are you feeding your mind with stories of how much work it is going to take, putting yourself and your team into a feeling of overwhelm? The most common question surfacing around social media for the past 5 years from fellow entrepreneurs and business owners: “How am…
