“Words do two major things: They provide food for the mind and create light for understanding and awareness.” ~Jim Rohn
Being able to use your words effectively is one of the most powerful skills you could learn. Through harnessing the power of words, you can build a solid following of users, create content that moves people and sell products that people will want to buy.
=> The Power of Words through Content
“Don’t use words too big for the subject. Don’t say “infinitely” when you mean “very”; otherwise you’ll have no word left when you want to talk about something really infinite.” ~C.S. Lewis
Your content isn’t just what you say; it’s how you say it. It’s how well you can build a connection with your readers, how well you can relate with them emotionally, and how well you can create passion.
If you have a message but don’t know how to convey it with conviction, personality, emotion and credibility, chances are it won’t be heard.
The keyboard, mouse and graphic user interface were first invented by Xerox researchers. They thought they had the best invention in the world, but just couldn’t convince anyone that what they invented mattered.
Then Apple came along and shared the discovery with the world. A master of marketing, Steve Jobs used these three new inventions to take Apple to the next level.
People read your content for an experience as well for information. Learn to use your words to take your user on a fun journey as you educate them.
=> The Power of Words for Building Trust
“What You Do Speaks So Loud That I Cannot Hear What You Say.” ~Ralph Waldo Emerson
Trust is a rare commodity online. There are so many people pitching for attention and trying to generate sales that most people tune most messages and sites out.
That said, if you learn the art of building trust, your site will become one of the few sites that your user actually pays attention to, and perhaps eventually buys from.
This also comes from using the power of words. Your words are what you use to convey credibility. It’s how you address the unspoken question of “Why should I trust you?”
It can be as simple as stating your qualifications. Or, more often, it’s a matter of using your words to demonstrate mastery of a topic. Do it well and people will trust you with their valuable time and attention.
=> The Power of Words in Selling
You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise. ~Patricia Fripp
The power of words really comes through when it comes to selling. The words written by a poor copywriter will often generate no sales at all, while the words of a world-class copywriter will often generate millions of dollars in sales.
The difference is all in the words. Can you reach into your readers’ hearts, paint a picture of a better world and convince them to make an investment in that vision?
In a nutshell, words are everything online. From creating content people love to convincing people that you have a product worth paying for, there really is nothing more important than learning to use the power of words well.
Melissa Stewart is a serial entrepreneur who has had a “home office” since age 5. She is passionate about entrepreneurship, addicted to coffee and eternally optimistic. Her latest project http://sheownsit.com/ is a site committed to empowering women entrepreneurs by offering resources, support and inspiration. @melissaonline