by Christine Kane I was backstage packing up the stuff in my dressing room. A woman knocked on the door and said, “Can I ask you something?” I invited her in. She asked me how long I had been performing. I told her. Then she said, “What I’d like to know is — when did […]
7 Ways to Market Yourself Within an Ezine
by Ali Brown Recent studies confirm that consumers and business owners alike still prefer email marketing as the #1 way of communicating about their new products and services. But for the most part, only retail chains like J. Crew and Bluefly.com can get away with straight promotional newsletters. For the small business owner or solo-preneur, […]
Recipe for Social Media Success
by Jessica Northey It may be a far stretch to think that there is one recipe for everyone to get great results with Social Media, but like your Great Auntie’s Chocolate Chip Cookies, if you follow the directions you will not be disappointed. I am not saying that there is an exact science to Social […]
5 Indispensible Marketing Tips for Authentic People
by Christine Kane “But I’m not a widget!” she whined. “It’s harder for me!” Denise was giving me her number one reason she despises marketing. I laughed and told her that it was also the number one reason EVERY solo-business owner claims to despise marketing! Why is that? Because it feels different when YOU are […]
8 reasons you should start your own business
by Bernice Wood Are you tired of going to work each day feeling that what you’re doing is pointless or meaningless? Do you not feel excitement about your work or field? Do you hate that you are away from your children so many hours each day? Would you like to have more time to just […]
20 Women You Should be Following on Twitter
by Melissa According to Twitter Grader, I’ve been tweeting since 2008-07-31 14:06:16 (2 years, 7 months, 9 days). Time flies when you’re having fun! I’ve made many fabulous connections since that first tweet and I thought it was time to share. So here is my first (but not my last) list of women you should […]
Copywriting and “The Force”
By Lorrie Morgan-Ferrero, Expert Copywriter My inner geek re-emerged last week after seeing Star Wars, Episode III – Revenge of the Sith. The original came out in 1977 before the days of VCRs and small recording devices. (By the way, the title was Episode IV – A New Hope my sons inform me. NOT Star […]
She had me at “Sh*t”!
I was asked to participate in Sarah Robinson’s “28 Days to Getting Your Sh*t Together” blog series. I was thrilled, I was flattered, I was SCARED TO DEATH! I didn’t have my sh*t together!! So what did I do? I sucked it up and made it happen. Below is enough of my post to get […]
How to Get Testimonials that Sell
by Ali Brown If you’re like most people, before you lay down your hard-earned money on a product or service, you check it out first, whether by asking a friend, looking at the customer ratings online, or reading the testimonials. No one likes to buy a lemon, so it just makes sense. If you see […]
How to Deal with a Bad Day
by Christine Kane Let’s face it. No matter how much progress we make, we’re still going to have “bad days.” You know the ones. When the old critical voices are milling about drinking martinis in your head. You try to send them all away with your favorite powerful affirmation, but only a few of them […]