How to Build a Branded Wardrobe – Part 3 by @theWardrobeCode

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by Nicole Longstreath | Featured Contributor

In 2010, I knew something was wrong.

For me, it was the way I was shopping. I was stuck in a cycle of bingeing on fast-fashion and “investing” in all the wrong pieces. And I could see that all the women around me had similar problems.

The way we – as a culture of women – are programmed to shop for clothing is completely backward and dysfunctional. Shopping as we know it, usually happens in marathon sessions of hours spent at the mall. We’re sprinting to the finish line, but not really paying attention to what we’re buying and why.

In the last post from me in this series, we talked about how to get ready for building your wardrobe by figuring out what you need and where to get it. However, as I’ve said before, building a wardrobe isn’t likely to happen in a weekend.

In fact, you wouldn’t want it to.

The whole idea behind building a branded wardrobe is that you’re curating a collection that’s going to say something about you. The last thing you want it to say about you is that you didn’t take the time to create that collection which has depth and layers. It’s that extra effort that helps you build a great wardrobe that will reflect the complexity of your personality. And, when you have a well-crafted wardrobe, it silently telegraphs out a message about you: you honored yourself, and therefore, should be honored back.

The Two Things You Need

So, the perfect way to build a great wardrobe combines strategy with The Law of Attraction. Now, before you roll your eyes and think I’m going to advise to “wish” your way toward better style, just hold on.

Yes, you need a plan of what to buy and where to buy it – we’ll get to that in a minute. But since that task can’t (and shouldn’t) be completed in a weekend, you’re going to want to start curating your “dummy” wardrobe online. Specifically, on Pinterest. So, if you don’t have an account yet, get one and start following some stylish people (like me!). But don’t just pin whatever appeals to you visually.

1.) A Vision

Instead, you want to devise some sort of “theme” for your wardrobe – instead, we’ll call it a concept. This is where having a muse comes in to play; you need to have a clear idea of what does and does not fit into your wardrobe.

See, you can’t just spend your life imitating someone else’s style. You must know how to interpret your personality into clothing. Start pinning clothing that aligns with your wardrobe concept and two things happen:

First, you open your eyes to what could be; what definitely should make it into your wardrobe. The more you add to this board, the more patterns you start to notice. And the more you gaze upon this concept you’ve created for yourself, the more you start to notice how to incorporate that style into your life. I mean, that’s really how The Law of Attraction works (if you didn’t already know).

2.) Clarity

The rest of the strategy just comes down to patience; knowing what’s right for your wardrobe, passing on what isn’t with a confident mind and content heart. So draft quick plan of the most important items you need to acquire, which shops or brands you think are best for you, and approximately when you can buy them.

Because, when the sales are flooding your inbox, you need to be able to discern what is for you and what isn’t. Knowing the difference is truly the secret to a beautifully branded wardrobe.


Nicole LongstreathNicole Longstreath is on a mission to save women from the dysfunctional shopping experience. She is a virtual wardrobe stylist working with women across the globe to build personal brands that command attention and influence.

Nicole began her journey as a stylist with a unusual “guerrilla shopping” experiment in 2010. For 6 months, she vowed to shop only at local thrift stores. Her theory: building a wardrobe on a micro-budget was totally possible – but only if she was clear on what she was looking for.

At the end of the experiment, she had a new wardrobe (for less than $500) and a new vision of what building a wardrobe should be like – whether it was done in a thrift shop or Bloomingdale’s.

Nicole believes that all women are entitled to their own, unique brand of personal style, regardless of age, size, shape or amount of disposable income. You can find her at her home base,, on Twitter, Facebook, Pinterest and Instagram.

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