by Nicole Longstreath | Featured Contributor
As entrepreneurs, we know how massively important marketing is. Although we might have different titles – coach, consultant, etc. – we’re all pretty much full-time marketers in addition to what our career is defined as.
To maximize your marketing efforts, you need to carry your branding through to your everyday look. In my last post for She Owns It, I talked about creating a great personal brand by finding your style muse – but how is it possible to carry this brand into your wardrobe?
Communicating your personal brand with a wardrobe is part of living your brand. Living your brand helps you keep in touch with the who, what, why, how of your business. When you’re a solopreneur, entrepreneur or freelancer, being the captain of your ship requires total commitment. And with other, competing priorities in life, total commitment to your brand is tough to maintain if you’re not fully immersed.
But, when building your wardrobe (a.k.a. shopping) you may be surprised to hear that the first place you need to start is your closet.
See, if you don’t have an intimate knowledge of what’s already in your closet, you’re not going to be able to make well-intentioned purchases. So let’s start in your closet. Here are the first two steps you need to take to build a branded wardrobe.
1.) First, you’re going to want to get everything that’s in your wardrobe rotation into your closet and organized by garment type.
This means that if you’re storing things like pants or sweaters in a dresser, they need to come out. Find a way to hang your pants (I like to used tiered hangers) and fold and stack sweaters on a shelf. Everyone’s closet is different, so give some thought to how you can make this work for your situation.
Next, you want to put all the tops together, pants, skirts, jackets, etc. The point to this is that you need to see everything at a glance so you know what you have and what you don’t.
2.) Have a stuffed closet? Then, there’s no doubt about it – you need to edit.
Clients usually get really worked up when we talk about editing – usually because there is a fear that I’m going to demand they throw out thousands of dollars worth of clothing.
The truth is, I might.
But the true object of the wardrobe editing game is that you’re trying to create a collection for yourself.
So, when you edit your closet, don’t think of it as “losing part of your wardrobe,” but instead, “only wearing the best of what you have.” And, you’ll be happy to know that all of those garments that didn’t make the cut don’t necessarily need to be tossed onto the donation pile right away. Instead of sending everything off to The Salvation Army right away, you can still hang on to what you’re taking out of your closet – just store it somewhere else. You may be surprised that, once those clothes are packed away somewhere, you won’t go looking after them.
Next month, we’ll be talking about where to shop and what to buy once you’re actually ready to shop. In the meantime, you can pick up my free Wardrobe Inventory Worksheet to help you get your existing wardrobe in order.
Nicole Longstreath is on a mission to save women from the dysfunctional shopping experience. She is a virtual wardrobe stylist working with women across the globe to build personal brands that command attention and influence.
Nicole began her journey as a stylist with a unusual “guerrilla shopping” experiment in 2010. For 6 months, she vowed to shop only at local thrift stores. Her theory: building a wardrobe on a micro-budget was totally possible – but only if she was clear on what she was looking for.
At the end of the experiment, she had a new wardrobe (for less than $500) and a new vision of what building a wardrobe should be like – whether it was done in a thrift shop or Bloomingdale’s.
Nicole believes that all women are entitled to their own, unique brand of personal style, regardless of age, size, shape or amount of disposable income. You can find her at her home base, theWardrobeCode.com, on Twitter, Facebook, Pinterest and Instagram.