The following article is a guest post by Kaira Rouda. Be sure to check the her bio at the end of the post!
If you are, you are stepping into your power. You are shining bright, sharing your vision with others and moving forward. You know who you are—The Real You—and you know where you are going. Your passions are defined (step 2 of the Real You process), and your personal brand is fully formed. You truly have found it within.
When you are following your purpose in life—and applying that purpose and passion to your business—your competitive advantage crystallizes. You are able to use your fully formed Real You competitive advantage to delight your customers. And when you’re in business, that’s the end game. Truly.
Whether you are a full-time entrepreneur, considering becoming one, or somewhere in between, your personal brand and your business brand are unstoppable as long as they are aligned with purpose and vision.
Remember the strength found in conviction, in confidence. Remember, you aren’t alone. You are the only one who can define your dream and go for it. So, as the summer begins to wind down, the only question that remains is: Why aren’t you moving forward?
“People become really quite remarkable when they start thinking that they can do things. When they believe in themselves, they have the first secret of success.”
~ Norman Vincent Peale
Kaira Rouda is an award-winning entrepreneur, marketer, consultant, speaker and author of 20+ years. She is the bestselling author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, founder of Real You and brand creator of Real Living, the first national women-focused brand in real estate.
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