by Karima Mariama-Arthur, Esq. | Featured Contributor
It’s the second month of the second quarter. You’re a business owner and you’re stressed—margins are dancing all over the place and clients are yet to be captured. If only you had a few keen ways to relax, you could make peace with it all.
There are options everywhere: You could go for a run, read a good book or head out for happy hour with colleagues. But, of all the various and sundry options available, you’ve probably never considered simply relaxing with a perfect glass of…craft soda created by another entrepreneur, right? Perhaps, you should. The creators of Q-Drinks are “inspired to change your relationship with soda” and as far as I can see it, relaxation, too.
Creator Jordan Silbert says, “I want to make sodas that I’m excited to drink and excited to share with my friends. The factory sodas out there compromise on quality to become hyper cost efficient to make. I want to make sodas that someone drinks and says, “Wow, that’s delightful.” And, delightful they are indeed.
In offering his thoughts on innovation, Silbert says, “I think too many people are trying to be too tricky and come up with some revolutionary new beverage rather than just making the regular beverages that lots of people are already drinking vastly better. And by vastly better, I mean something that is easy to justify- taste.”
Using a custom thick bottle, Silbert shares, allows the company freedom to use more carbonation than if they used plastic, which is refreshing and gives soda its zing. But not every manufacturer is willing to do that. “Far too often, soda companies – large and small – cheap out and figure that you won’t care or won’t pay more for a properly carbonated soda. But that’s not how we look at it. So we invest in a thicker glass bottle – it costs us more, but we think it’s worth it because it allows us to make our sodas taste better than any others out there.”
Three main differences between Q sodas and factory sodas that you should know:
- They use vastly better ingredients (That’s quality with a capital ‘Q’) – For example real quinine from real trees located on the slopes of the Peruvian Andes, real ginger from real ginger roots in Southeast Asia, and real grapefruit from real grapefruit trees, organic agave from the Mexican countryside and salt from the Himalayas.
- They use a whole lot less sugar (That’s good stuff!)
- They care intensely about making something that delights people (Of course we want to enjoy it, too!) – So they agonize and agonize over recipes and then are fanatical about ensuring that each and every bottle has balance, depth, and complexity. Right now they have 7 flavors – Q Tonic, Q Ginger, Q Club, Q Kola, Q Grapefruit, Q Lemon, and Q Orange. The only flavor that has caffeine is the Q Kola. But, you should know that they have a few new flavors in the works—be on the lookout!
And for those of you who prefer a cocktail instead–it doubles as the perfect mixer for top shelf spirits. The choice is yours.
To your decompressing success!
You can learn more about Q Drinks here: http://qdrinks.com/.
Photo Credit: Q Drinks via DBCPR
Founder and CEO, WordSmithRapport
As the Founder and Chief Executive Officer of WordSmithRapport™, Karima brings more than two decades of comprehensive, blue chip experience in law, business, and academia to the field of professional development. A leading authority in cutting-edge adult education and professional development, Karima is distinguished by her commitment to excellence and extraordinary talent for elevating executive brands. As an expert facilitator, executive communications consultant, and strategic leadership advisor, she trains, coaches, and consults individuals and organizations on the dynamics of complex communication and high performance leadership competence.
Karima is a Distinguished Toastmaster, United States Senate and a Corporate Speaker, certified by the International Association of corporate speakers.
Karima is the author of Get out of Your Way & Stop Sabotaging Your Success and the highly anticipated Boardroom Talking Points: A Guide to Polished Communication for Executives. A regular contributor to numerous high-profile media outlets, she has clarified the discussion on professional development as a leadership imperative. Karima is also featured on She Source, an online braintrust of female experts on diverse topics designed to serve journalists, producers, and booking agents who seek female guests and sources.
A Cornell Fellow and graduate of the University of California, Davis, and Roger Williams University School of Law, Karima enjoys helping young adults to increase self-confidence through communication and leadership excellence when not coaching executives.