3 Steps To Start Content Development

by Shelagh Cummins


If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” –George Bernard Shaw


You are an expert, an author, a coach, a speaker. You have loads of content that the world needs to hear. You need content to offer your loyal audience. You know content is king and great content is the key to your business success.

But how do you start turning all your knowledge and expertise into content? And great content at that?

If you want to curate, organize, repurpose and develop your expertise into content… here are three steps to get you started.


1.       Establish Expertise

It’s time to do a brain dump. Write down all the areas where you can teach someone, or help someone. Don’t just read this… go and do it. Put that pen to paper and turn those thoughts into action. What are all the areas of expertise where you can offer value to someone else?


2.       Prioritize

What content will best serve your clients needs? What content are they continually asking you for? That’s where you start.  It might not be the area you want to develop first but… your clients are always right… and your job is to deliver what they are asking for, not what you think they need.


3.       Purpose

Understanding the purpose for your content is key. That will dictate the development. Is it to sell or to give away?  You only ever giveaway the What and Why – and you sell the How.  Once you know the purpose of your content, then you can begin the process to build it accordingly.

So what are you working on?  Leave a comment and let’s build content together!




Shelagh Cummins is a Business Trainer and Consultant at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. She works with experts, authors, coaches, and speakers – people who have loads of content that the world needs to hear. Shelagh curates, organizes, repurposes and develops materials to offer your loyal audience. She advises on how to package them as perfect solutions by turning knowledge into tools to sell.

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