by Michelle W. Quinn You have a social media following, but how do you engage your followers without obviously selling your product? There are companies that know how to engage their audience on social media, and then there are the ones who fail miserably. The difference is selling your company’s brand rather than your […]
by Brittney Borowicz | Featured Contributor Social media platform, Pinterest, isn’t just for DIYers and women’s apparel. With over 70 million users, Pinterest has become a valuable tool for many small businesses looking to drive sales or connect with potential clients. There are many tips that businesses can use to increase their visibility, website traffic and […]
by Brittney Borowicz | Featured Contributor Why email? This question haunts many marketers’ dreams. In the age of spam filters, Gmail’s “Promotions” tab and one-click unsubscribe buttons, it seems like email is going by the wayside. Despite the new and emerging hoops that marketers have to jump through just to get their message to their […]
by Brittney Borowicz | Featured Contributor The intent of thought leadership is to become a trusted source of information for your audience so that they view you and your company as an authority in your industry. Not only does thought leadership position you and your company as the go-to for specific information in your industry, but it […]
