The COVID-19 pandemic has hit every industry out there and the influencer marketing industry is no different. Marketing budgets across many industries were slashed and this meant fewer influencer marketing campaigns. While this might paint a grim picture in your minds, it’s far from that. In fact, 71% of marketers still feel that influencers can […]
 by Amanda Hoffmann | Featured Contributor LinkedIn is one of THE MOST powerful social media sites that a SME can use. If as a small business owner you do not use another social media platform, Linkedin should be the one that you make the time and money to learn. Need more evidence? 347 Million Users 40% of […]
by Kerrie Kelly With more than 1.25 billion users on Facebook and another half a billion between Twitter and Instagram, social media offers a reach that’s just too good to pass up for any entrepreneur. At Kerrie Kelly Design Lab, it’s been one of our greatest returns on investment of time and money. What keeps […]
by Amanda Hoffmann  | Featured Contributor When I present a workshop in front of small business owners about social media, the same question is asked. How many followers do I need to have? My answer in return has often been; How long is a piece of string? In my opinion, the number of followers you have is […]
If the term ‘Social Media’ is relatively new to you, then you may have not yet pondered the benefits of promoting your business by using this media. To find out whether social media is going to work well your business it’s really quite simple, I have just two questions for you to answer:
