Tag: B2C marketing

The Digital Marketing Strategy Behind Using #Hashtags by @DinaArsenaultPR

by Dina Arsenault | Featured Contributor We have all seen them, those random pairings of words forming phrases, pre-cursored with the number sign so eloquently or sometimes not so eloquently embedded in various social media posts.  Many of you have probably wondered to yourself, “Is there a point to this?” or “Is this even effective?” […]

CONTINUE READING The Digital Marketing Strategy Behind Using #Hashtags by @DinaArsenaultPR 9 min read

Marketing Challenge: Finding a Balance Between Being Present and Being Useful by @BBorowicz

by Brittney Borowicz | Featured Contributor As the popularity of social media continues to grow with both customers and salespeople, companies are realizing the importance of being socially present. This presence allows customers to see your company, know your company and ultimately think of your company when they need your product or service. But marketers […]

CONTINUE READING Marketing Challenge: Finding a Balance Between Being Present and Being Useful by @BBorowicz 6 min read
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