by Quiana Darden The content you create is part of a valuable conversation with your audience that builds trust, establishes your industry authority and explains how your products and services can support them. But what do you do when the world is flipped upside down and you’re unsure about how the conversation should go? Many […]
Tag: B2C Social Media
Content Marketing During Covid-19 by @lucyrk78
by Lucy Render-Kaplan | Featured Contributor Social media managers are in an interesting position, navigating through Covid-19. There is much uncertainty on how to post, what to post without coming off as insensitive and finding the right balance between acknowledging the sensitive time we are living through and trying to keep business afloat. While people […]
To Market Your Business Successfully Online Can Seem Like It Takes A Village, When Really It Should Take a Targeted ‘Group’
by Dina Arsenault | Featured Contributor Bing, you get a notification on your phone from your Facebook notifications, you click on it to see what it is and low and behold you have been added to another Group! Are you excited or angered? Let’s be honest, Groups have about the same popularity as Game Requests […]
The Social Etiquette of Social Media
by Dina Arsenault Now we all have become well acquainted with the ins and outs of how to use social media either for personal or business purposes. We certainly have come a long way from AOL message boards and MySpace that is for sure. Marketing your business digitally is no longer a should I, it […]
LIVE Video – The Revolution in Social Media Marketing
 by Dina Arsenault They say that a picture is worth a 1000 words – So that MUST mean online video is worth 1000 times that to your overall digital business marketing strategy – This I can attest to. “The single most important strategy in content marketing today is video. Whether it’s video on Facebook, […]
FLIP It: A Strategy for Leveraging Social Media’s Influence in the Design World by @KerrieKelly
by Kerrie Kelly With more than 1.25 billion users on Facebook and another half a billion between Twitter and Instagram, social media offers a reach that’s just too good to pass up for any entrepreneur. At Kerrie Kelly Design Lab, it’s been one of our greatest returns on investment of time and money. What keeps […]