Tag: Birds on the Blog

Social Media Basics: Understanding influence by @SarahArrow

In working out whether to market your business on social media platforms you need to understand how influence works in the real or offline world.

Back in those long dark days before the web, people asked each other for recommendations and advice when they made a major purchase. That’s part of being human; we’re social creatures and we’re influenced by other human beings especially ones that we like and admire. We associate certain aspects of success with the items we see successful people using.

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