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9 Simple Sure Fired Blog Secrets To Guarantee New Fans by @XLConsultingGro

May 11, 2018 by Elaine Slatter Leave a Comment

9 Simple Sure Fired Blog Secrets To Guarantee New Fans

by Elaine Slatter | Featured Contributor

Engaging new fans to love what you say and keep them loyal to your brand isn’t really that secret!  Just follow our 9 simple rules of engagement and you can shine online. Check out our 9 simple blog secrets to guarantee new fans.

Pick A Catchy Headline

What makes a headline ‘pop’? There are several free sites that can analyze your blog headline to determine the best scoring headline.   Hubspot’s blog article gives you many ideas on how to write a catchy headline.

Try Using a mixture of the following

  • Common Words
  • Uncommon Words
  • Emotional Words
  • Powerful Words

Pictures and Videos

Attention spans have been reduced to just a few seconds.  Nothing engages faster than pictures and videos. Make sure these are at the top of your blog.  If you don’t have a budget for video, use your pictures to make a video story using the free Lumen 5 software.  In 30 minutes or less you can produce your own video, post it on your blog and your YouTube channel.

Podcasts

Showcase your authority by interviewing guests on your own podcast show.  Software such as SoundCloud makes it easy to upload your podcast and use for different purposes and gain a new group of fans who like to be inspired while driving, shopping or working out.

Be Active and Consistent

A blog once a year doesn’t gain you new fans, but actively developing content on a regular basis (at least once a month) will help you get out in front of an audience that is hungry for your magic.

Be Honest and Vulnerable

Your readers will connect better with you if show vulnerability.  That doesn’t mean you have to pour your heart out with every post, but sharing some downs as well as your ups, will make you seem more real.  It’s closer to everyday life.  It helps your readers to know that your life is relatable to theirs.  We aren’t all movie stars!  Share your doubts, too.

Be Authentic

We all have different personalities, but being “you” is what’s important.  No-one can write like YOU.  Our voices are all different.  Make sure your true, authentic voice is what is your followers will hear.  They will detect anything less than sincere.

Two-way Communication

In today’s world customers are looking for an “experience”.  Disney and Apple are always wowing their customers, and you can do the same.  Listen to your tribe, what questions do they have, how can you deliver a better experience?  Do you wrap your arms around them and deliver everything they could wish for before they even know they need it?  That’s what Disney and Apple do!  Your blog can do that too.

Be Helpful

If you have developed a two-way communication with your readers, then you are in the best position to be helpful.  But first you have to know how to help, so put out questions in your facebook group so you can answer the pain points in your blog.  If you have examples, so much the better as we all relate to someone else’s journey.

Story Telling

To sum up, everything you write is a story, it has a beginning, a middle and an end.  Your blog needs a structure that your readers can follow and genuinely enjoy.  If you can find the emotional connection, then you have followers for life.

It’s simple, write often, write from your heart, write to engage and watch the results.

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Elaine Slatter

Elaine Slatter is a Small Business Expert, founder of XL Consulting Group and author of the popular book, “Fabulous Fempreneurship”, a complete business guide for women. XL Consulting Group helps entrepreneurs with market planning, strategy, branding, web design and social media. She has over 30 years of executive business and marketing experience and is ready to help you rocket your business to success. Elaine is passionate about mentoring women to become successful women entrepreneurs. To find out more, visit XL Consulting Group or join the Fabulous Fempreneurship mastermind.

https://xlconsultinggroup.com/

Filed Under: Blogging, Featured Contributor, She Owns It Tagged With: Better Blogging, blogging advice, Blogging for Business, blogging smarter, blogging strategy, blogging trends, women entrepreneurs

Blogging Smarter, Not Harder: Become One with Analytics by @stylemethrifty

March 28, 2014 by Madeline Van Tassel Leave a Comment

How to Become One with Analytics

by Madeline Van Tassel | Featured Contributor

When I launched my blog Style Me Thrifty (almost exactly three years ago now — they grow up so fast!), I quickly got wrapped up in all the excitement that comes with blogging.

The words, the photography, the freedom to say whatever the heck I wanted! It was all so inspiring. And really, really fun.

During my first year of blogging, I focused my efforts exclusively on all the awesome aspects of blogging — like writing, tweeting, and opening up freebies from companies — and none of my time on the not-so-fun aspects. Like analytics. I mean, talk about a buzzkill. Who wants to poke around in Google Analytics when there are outfit posts to style?!

I had spent hours (days? weeks?) churning out content and about 45 minutes looking at my analytics. I didn’t have a good sense of who was reading my blog, where they were coming from, and what content they enjoyed. If I was going to be a player in this massive blogging industry, something had to change.

It was time to roll up my [fashionable] sleeves and become one with my blog’s analytics.

Data Will Set You Free

Understanding the metrics behind your stories, whether it’s pageviews, top posts, or referring sites, will give you valuable insights into your readers. What content is resonating with them? How are people finding your stories? What keywords are they searching for to find your blog?

Sure, analytics sound scary, especially to us writers, but they don’t have to be!

How to Become One with Analytics

1) Start with Baby Steps

Many blogging platforms provide a bare-bones analytics system. It’s a nice start, but I recommend downloading a free analytics plugin so that you can see a bit more detail on your blog’s stats. As a WordPress user, Jetpack is my analytics plugin-of-choice and I can check my stats while still in the comfort of my blogging platform.

2) Learn to Swim with the Big Dogs

Once you’re comfortable with the terminology (pageviews, referring traffic, etc), you’re ready for a more robust system like Google Analytics. Don’t be intimidated. It’s free, it’s super comprehensive, and easy-to-use. When in doubt, there are million forums online to help you navigate through Google’s stats.

3) Listen to Your Numbers

The tools are in place, you’re making time for your metrics. All that’s left is listening to those numbers. Make a commitment to check your analytics daily. Yes, daily! You’ll have real time information on who is visiting your blog. Plus, seeing all that traffic is super rewarding!

[Word cloud created via Wordle]

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Madeline Van Tassel – Blogging Expert – Alexandria, VA

Madeline Van Tassel Madeline Van Tassel is the founder and author of the budget style blog, Style Me Thrifty. After years of politely telling her family and friends how to dress (e.g. “Never, ever wear jeans to a bridal shower!”), she decided to combine her love of fashion, writing, and overall thriftiness by launching Style Me Thrifty in March 2011. In addition to her fashion blog, Madeline has also made a career out of blogging by running the blog of one of the largest nonprofit organizations. With limited hours in the workday, and even less in the evenings, Madeline has mastered the art of blogging smarter, not harder.

When Madeline’s not writing, playing around in WordPress, shopping, or tweeting, she can be found enjoying the newlywed life with her supportive husband and their cat Bandit.

You can follow Madeline’s fashion adventures at stylemethrifty.com and by following her on Facebook, Twitter, Instagram, and Pinterest.

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Madeline Van Tassel
http://www.stylemethrifty.com/

Filed Under: Blogging, Featured Contributor Tagged With: analytics, Better Blogging, blog smarter, blogging smarter, google analytics for bloggers, Madeline Van Tassel

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