Tag: brand positioning

4 smart brand-building strategies for small businesses to connect with customers

Every company begins as a start-up. Whether it be Amazon or Microsoft, every organization starts with limited resources and a vision. Some of these businesses go on to become giant conglomerates, contributing heavily to the country’s economy. As per the Small Business Administration, there are 30.7 million small businesses in the US alone. These businesses […]

CONTINUE READING 4 smart brand-building strategies for small businesses to connect with customers 8 min read

The Branding of You : Learn the 5 Secrets of Successful Branding by @XLConsultingGro

by Elaine Slatter | Featured Contributor Whether you are using a personal brand (think Mary Forleo) or corporate branding for your business is up to you, but here are the first three key questions to ask for establishing the framework for your brand messaging. 1)  Who are you and what do you do? 2)  Why […]

CONTINUE READING The Branding of You : Learn the 5 Secrets of Successful Branding by @XLConsultingGro 7 min read
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