Tag: brand story

Why You Need to Use Stories in Your Nonfiction Book by @JaneTabachnick

by Jane Tabachnick | Featured Contributor  Our brains are wired for stories. They can create an emotional connection and are easier to remember than text or facts. Your nonfiction book will be much richer if you include stories in it. You may have a compelling methodology, philosophy or message; the reader will benefit more and […]

CONTINUE READING Why You Need to Use Stories in Your Nonfiction Book by @JaneTabachnick 2 min read

Every Brand Has A Story To Tell…What’s Yours? by @TheRoguePea

by Nancy Ceresia The ultimate in content marketing has gone old school In today’s social society, the emphasis on content creation, curation and sharing via social platforms has been preached ad nauseum. I’m not sure about you, but I’m kind of tired of social media being heralded the be all and end all marketing tool […]

CONTINUE READING Every Brand Has A Story To Tell…What’s Yours? by @TheRoguePea 3 min read

Make Your Brand Your Anchor. 3 Tips for Brand Consistency by @iamronii

by Ronii Bartles | Featured Contributor What do you think of when I say the word branding? Your logo? Your brand story? Your official colors? The font you use? According to Dictionary.com a brand is: noun: kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. a […]

CONTINUE READING Make Your Brand Your Anchor. 3 Tips for Brand Consistency by @iamronii 3 min read
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