by Jane Tabachnick | Featured Contributor Our brains are wired for stories. They can create an emotional connection and are easier to remember than text or facts. Your nonfiction book will be much richer if you include stories in it. You may have a compelling methodology, philosophy or message; the reader will benefit more and […]
by Nancy Ceresia The ultimate in content marketing has gone old school In today’s social society, the emphasis on content creation, curation and sharing via social platforms has been preached ad nauseum. I’m not sure about you, but I’m kind of tired of social media being heralded the be all and end all marketing tool […]
by Ronii Bartles | Featured Contributor What do you think of when I say the word branding? Your logo? Your brand story? Your official colors? The font you use? According to Dictionary.com a brand is: noun: kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. a […]
An editor once told me, “Jen, you gotta show more than you tell in your writing.”
It’s a tip I wish he’d share with content marketers, too.
A lot of the content marketing you read these days consists of companies telling and telling and telling… all about themselves, all in exactly the same way.
And, a lot of the posts you read about content marketing are the same way.
I aim to change that, right here and now.
This post started out as a mess – which is fitting, since that’s where a lot of stories begin.
I had gathered together a host of salient thoughts, deep quotes and pity insights. But, none of them fit together or made any sense — kind of like two boxes of puzzles had been mixed together and then stuck back on the shelf.
It’s a problem entrepreneurs run into when we’re crafting our brand stories, too.
We’ve got an elevator pitch here, a testimonial over there, and maybe a compelling anecdote in our back pocket. So, we stitch all those ideas together, call it “our story” and start sharing it with the world.