Tag: brand

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How to Create A Visually Compelling Personal Brand (Even if You are Not a Designer) by @Zolotareva_N

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by Natasha Zolotareva If you’re to stand out from the rest, distinct personal branding is crucial in this heavy statured market. Providing PR services to authors and thought leaders I know if your website looks like it was made in the 90s and your social accounts are “raw and authentic” but have no visual unity […]

CONTINUE READING How to Create A Visually Compelling Personal Brand (Even if You are Not a Designer) by @Zolotareva_N 6 min read
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Does Every Business Need A Brand? by @brandisnotalogo

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Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting and engaging with your audience. It’s what will turn […]

CONTINUE READING Does Every Business Need A Brand? by @brandisnotalogo 5 min read
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Why Creating a Personality For Your Brand Is A Must-Do And How To Use It by @brandisnotalogo

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by Melissa Packham | Featured Contributor Creating a brand personality is a fun but frivolous exercise that you might do once and then forget about to move onto more serious business, right? Wrong. So wrong. A brand personality is what makes the difference between a commodity and a product or service that is unique and […]

CONTINUE READING Why Creating a Personality For Your Brand Is A Must-Do And How To Use It by @brandisnotalogo 3 min read
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Tips to Hire the BEST Interns and Contractors for Business Growth. by @luckifit

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by LaKisha Greenwade | Featured Contributor   Although solopreneurs rely heavily on technology to automate tasks and maintain a lean organization during the forming and growth phase, it’s inevitable that human help will be needed to add value to your business. It’s projected that employment will be highest from 2014-2024 amongst jobs that require higher […]

CONTINUE READING Tips to Hire the BEST Interns and Contractors for Business Growth. by @luckifit 5 min read
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Creative Entrepreneurs and Premium Pricing by @mayachendke

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by Maya Chendke | Featured Contributor   Setting the Scene for Premium Pricing As an expensive hobby, the horse industry is particularly brand conscious. So when Sarah Hansen set out to build a fashion brand for it, she knew she had to create coveted products at a premium price. Sarah’s company, Hansen Equestrian, has been taking […]

CONTINUE READING Creative Entrepreneurs and Premium Pricing by @mayachendke 7 min read
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The Branding of You : Learn the 5 Secrets of Successful Branding by @XLConsultingGro

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by Elaine Slatter | Featured Contributor Whether you are using a personal brand (think Mary Forleo) or corporate branding for your business is up to you, but here are the first three key questions to ask for establishing the framework for your brand messaging. 1)  Who are you and what do you do? 2)  Why […]

CONTINUE READING The Branding of You : Learn the 5 Secrets of Successful Branding by @XLConsultingGro 7 min read
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Are You Paralyzed By Your Personal Brand? by @AlmostPractical

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by Neena Nandagopal | Featured Contributor A personal brand can set you free by allowing your creativity to soar. But it can also chain you down. Be true to yourself and people will follow. Bloggers and entrepreneurs often start out online tentatively. You set up a blog, some social media profiles, and start writing – […]

CONTINUE READING Are You Paralyzed By Your Personal Brand? by @AlmostPractical 7 min read
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Take These Three Steps to Grow Your Brand Right Now by @deborahsweeney

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by Deborah Sweeney | Featured Contributor Whether you and your business are new to the game, or you’ve been in business for a while and feel as though you’ve hit a lull, every business can stand to learn a new trick or two. If you’ve been wanting to take your business to the next level, […]

CONTINUE READING Take These Three Steps to Grow Your Brand Right Now by @deborahsweeney 6 min read
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