Tag: branding

5 Tips for Turning Your Passion Into a Business by @XLConsultingGro

by Elaine Slatter Having a passion for something like animals, eco friendly products, lifestyle products, or a wellness community can be the start of something amazing in the entrepreneurial world. Our Tips for Turning Your Passion Into a Business Turn Your Passion into Developing the Skills You Need Developing your Talents into Skills for your […]

CONTINUE READING 5 Tips for Turning Your Passion Into a Business by @XLConsultingGro 4 min read

How to Prepare for a PR Expert for Maximum Business Exposure by @eileenystheim

  by Eileen Ystheim Business owners like yourself know just what you need to do to market your business online successfully, and you’re already on top of the latest market trends: When it comes to blogging, you’ve got it covered. When it comes to doing social media, you’re busy turning new followers into raving fans. […]

CONTINUE READING How to Prepare for a PR Expert for Maximum Business Exposure by @eileenystheim 8 min read

How Public Relations Can Benefit Your Brand by @lucyrk78

by Lucy Render-Kaplan | Featured Contributor  Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, it can strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, helps develop trust and […]

CONTINUE READING How Public Relations Can Benefit Your Brand by @lucyrk78 4 min read

Strategically Branding Our Expertise (and Future!) by @lieshapetrovich

by Liesha Petrovich | Featured Contributor We can’t open Instagram without stumbling across someone calling themselves a guru. We see dozens of paid sponsorships with someone trying to promote their latest book, course or community. And we can’t watch the news without pundits telling us how we should think. Who are all these experts anyway? […]

CONTINUE READING Strategically Branding Our Expertise (and Future!) by @lieshapetrovich 7 min read
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How to Create A Visually Compelling Personal Brand (Even if You are Not a Designer) by @Zolotareva_N

by Natasha Zolotareva If you’re to stand out from the rest, distinct personal branding is crucial in this heavy statured market. Providing PR services to authors and thought leaders I know if your website looks like it was made in the 90s and your social accounts are “raw and authentic” but have no visual unity […]

CONTINUE READING How to Create A Visually Compelling Personal Brand (Even if You are Not a Designer) by @Zolotareva_N 6 min read

5 Secrets For Creating More Shareable Content by @lucyrk78

by Lucy Render-Kaplan | Featured Contributor  Social media has already done more for marketers and sales teams than traditional marketing can do, and in less than half the time. Not only can social drive people to your website (or any landing page you’d like them to visit, really!) but it exposes you to people around […]

CONTINUE READING 5 Secrets For Creating More Shareable Content by @lucyrk78 7 min read

5 Ways Brands Can Make the Most Out of Instagram Stories by @lucyrk78

by Lucy Render-Kaplan | Featured Contributor  Instagram stories can be gold for marketers looking to reach a higher number of people on one of the fastest-growing social platforms. Stories keep viewers on the platform longer, meaning that brands have the opportunity to keep a captive audience on their page longer. Not only that, but Stories […]

CONTINUE READING 5 Ways Brands Can Make the Most Out of Instagram Stories by @lucyrk78 5 min read

How to Create A Great Brand and Step Into The Spotlight by @XLConsultingGro

by Elaine Slatter | Featured Contributor I often get asked, “How do I create a great brand?” There isn’t an easy answer to this question, because successful brands spend a lot of time figuring out how to launch and develop their brand. Uber, Airbnb, Starbucks, Amazon all are fast growing brands worth millions, gazillions or […]

CONTINUE READING How to Create A Great Brand and Step Into The Spotlight by @XLConsultingGro 8 min read
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Social Media Trends to Grow Your Brand by @luckifit

by LaKisha Greenwade | Featured Contributor Is social media here to stay? Absolutely! Actually, it is an understatement.  Social media will continue to expand reach by integrating with non traditional platforms in the next few years. When building a brand, please know that you are ‘tardy to the party’ if there is no online presence outside […]

CONTINUE READING Social Media Trends to Grow Your Brand by @luckifit 3 min read

Does Every Business Need A Brand? by @brandisnotalogo

Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting and engaging with your audience. It’s what will turn […]

CONTINUE READING Does Every Business Need A Brand? by @brandisnotalogo 5 min read
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