I am a terrible public speaker. You don’t seem confident enough to be a CEO. Women lack confidence to succeed on their own Sounds familiar? Some of the all too common phrase heard all too often and used to label women. Among many other challenges, one of the biggest challenge women face in […]
Tag: branding
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Are You An Inclusive Leader? Here are Three Questions Every CEO Should Ask Themselves
by Dr. Colleen Batchelder When I first tried to create an inclusive company, I thought I was doing everything right. After all, I opened up the office, got rid of the cubicles, and carved out time in morning meetings for group yoga and deep breathing. Wasn’t that all I needed to do? I thought […]
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5 Tips for Turning Your Passion Into a Business
by Elaine Slatter Having a passion for something like animals, eco-friendly products, lifestyle products, or a wellness community can be the start of something amazing in the entrepreneurial world. Our Tips for Turning Your Passion Into a Business Turn Your Passion into Developing the Skills You Need Developing your Talents into […]
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How to Prepare for a PR Expert for Maximum Business Exposure
By Guest Post
by Eileen Ystheim Business owners like yourself know just what you need to do to market your business online successfully, and you’re already on top of the latest market trends: When it comes to blogging, you’ve got it covered. When it comes to doing social media, you’re busy turning new followers into raving fans. […]
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How Public Relations Can Benefit Your Brand
by Lucy Render-Kaplan Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, it can strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, helps develop trust and increases your […]
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Strategically Branding Our Expertise (and Future!)
by Liesha Petrovich We can’t open Instagram without stumbling across someone calling themselves a guru. We see dozens of paid sponsorships with someone trying to promote their latest book, course or community. And we can’t watch the news without pundits telling us how we should think. Who are all these experts anyway? And how […]
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How to Create A Visually Compelling Personal Brand (Even if You are Not a Designer) by @Zolotareva_N
By Guest Post
by Natasha Zolotareva If you’re to stand out from the rest, distinct personal branding is crucial in this heavy statured market. Providing PR services to authors and thought leaders I know if your website looks like it was made in the 90s and your social accounts are “raw and authentic” but have no visual unity […]
5 Secrets For Creating More Shareable Content by @lucyrk78
by Lucy Render-Kaplan | Featured Contributor Social media has already done more for marketers and sales teams than traditional marketing can do, and in less than half the time. Not only can social drive people to your website (or any landing page you’d like them to visit, really!) but it exposes you to people around […]
5 Ways Brands Can Make the Most Out of Instagram Stories
by Lucy Render-Kaplan Instagram stories can be gold for marketers looking to reach a higher number of people on one of the fastest-growing social platforms. Stories keep viewers on the platform longer, meaning that brands have the opportunity to keep a captive audience on their page longer. Not only that, but Stories beat […]
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How to Create A Great Brand and Step Into The Spotlight
by Elaine Slatter I often get asked, “How do I create a great brand?” There isn’t an easy answer to this question, because successful brands spend a lot of time figuring out how to launch and develop their brand. Uber, Airbnb, Starbucks, and Amazon are fast-growing brands worth millions, gazillions, or billions. How did […]