What is a manifesto? The dictionary defines a manifesto as, “A public declaration of policy and aims.” There’s more to the definition that I found that applies to it in a political paradigm, but for the sake of this article and entrepreneurship in general, I’m referring to manifesto in terms of how it applies to […]
Marketing gets a lot of attention when it comes to where business owners should put their efforts (aside from providing a high quality experience for the customer or client, of course). In fact, it gets so much attention that oftentimes business owners overlook an entirely crucial business system that doesn’t take that much time to set up or maintain, but can have a much higher return on (time, money, effort) investments than straight-up marketing efforts.
