by Ronii Bartles | Featured Contributor I get bored with my business and specifically my brand. I think it is a common problem with entrepreneurs and small business owners. We are so innovative by nature that it is easy to get bored with projects and want to move onto the ‘next big thing’. This is […]
by Deborah Sweeney, CEO of MyCorporation.com | Featured Contributor A few months ago I wrote an article for SheOwnsIt on keeping your business in compliance, which had some broad advice on how to ensure your business stays in good standing with the state. At the end I briefly touched on respecting corporate formalities, but I […]
by Emily Worden | Featured Contributor You’ve probably heard of Google Alerts – Google’s service that sends regular email alerts about any topic you want. Most people monitor their names and their business, but did you know Google Alerts is quite possibly THE most powerful marketing tool in your arsenal … and it’s free?! Today […]
Ever met an impresario, who started as a 16 year old kid, creating his vision by taking on old, decrepit projects that people saw no value in and were willing to throw away, or destroy? Seeing potential, putting on some new parts, shining it all up to the original beauty and reselling to an adoring […]
Ronii Bartles | Feature Contributor Is it just me or are we all just becoming social butterflies? I find myself contemplating which social media platform I’m going to talk to my friends on because we are all on several different ones. Even the introvert can get in on the action of being social with so […]
by Deborah Sweeney, CEO of MyCorporation.com Writing a 5-year plan is usually the very first step in the occasionally stressful but always rewarding road of business ownership. One of the biggest problems with most 5-year plans is that you are sort of flying by the seat of your pants when you write it out. Until […]
by Deborah Sweeney, CEO of MyCorporation.com I cannot begin to stress how important it is to make sure your business stays compliant with the state. Small business owners have a tendency to procrastinate when it comes to filing important paperwork and paying state fees, but if your business falls out of good standing with the […]
There’s a special place in my heart for entrepreneurs with indie craft businesses. Not just because I’m one of them, but they tend to be incredibly creative and artistic individuals.
I am lucky enough to have actual-on-the-day-job experience in buying, merchandising and branding for a national retailer to help me through the mucky, scary elements of running a business. But I’ve encountered countless artists who, instead of mastering the concept of branding their business and themselves, they run the other way.
I’m always harping on my clients about being consistent with their brand. Because as savvy as consumers are, they get confused easily. They get confused if you change the symbol, the name, the colors, the font, the logo – anything. As business owners, we are pretty reluctant to change our “look” very often but we are terrible at changing our story all the time. Probably because we get bored with it so easily and feel like everyone has heard it before. But this is the most memorable part of your brand. It’s the one thing people connect with the most because that’s how they make that emotional connection to you and persuades them to want (people buy what they want, not what they need) to buy from you.
I remember my first taste of real-life personal freedom.
It was about a year after I quit my cubicle job. I was ruthlessly determined to live life on my own terms – so I had done some radical things to earn this delicious moment.
I had sold my car (the one with the monthly payment) and bought an old beat-up car for cash.
I had found the most perfect low-rent apartment on the outskirts of town, near the railroad tracks and fully equipped with both a bedroom AND a studio. (Ideal for the scrappy start-up mode I was in.)