Tag: content creation

Tools to Help You Find Content That Will Engage Your Readers by @donnaamos

by Donna Amos | Featured Contributor  Successful content marketing involves producing quality content that your readers want to read. If the most well-written piece you could possibly produce doesn’t resonate with your audience, it’s useless. While simply writing on topics relevant to your business niche seems adequate, it is really like shooting in the dark. […]

CONTINUE READING Tools to Help You Find Content That Will Engage Your Readers by @donnaamos 6 min read

Why You Should be Optimizing Content for Mobile Users by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor Statistics show that mobile browsing is becoming increasingly common. This means that optimizing your content for mobile is an important part of keeping an engaged and active readership. The look and layout of your content is probably more important than you realize. Studies have shown that people […]

CONTINUE READING Why You Should be Optimizing Content for Mobile Users by @DrRKayGreen 5 min read

Throw Content Calendars Out by @tenaciousAngie

by Angie Weber | Featured Contributor You have probably heard a million times: a content calendar will be the answer to all of your writing prayers. In fact, you’ve probably heard it from a lot of people just like me- you know the ones that are obsessed with telling you to give your clients ​really​ great stuff […]

CONTINUE READING Throw Content Calendars Out by @tenaciousAngie 7 min read

Minding the Mobile Inbox: 10 Tips to Get the Attention Your Email Deserves by @BBorowicz

by Brittney Borowicz  | Featured Contributor Why email? This question haunts many marketers’ dreams. In the age of spam filters, Gmail’s “Promotions” tab and one-click unsubscribe buttons, it seems like email is going by the wayside. Despite the new and emerging hoops that marketers have to jump through just to get their message to their […]

CONTINUE READING Minding the Mobile Inbox: 10 Tips to Get the Attention Your Email Deserves by @BBorowicz 5 min read

5 Ways to Work Thought Leadership into your Content Marketing Strategy by @BBorowicz

by Brittney Borowicz | Featured Contributor The intent of thought leadership is to become a trusted source of information for your audience so that they view you and your company as an authority in your industry. Not only does thought leadership position you and your company as the go-to for specific information in your industry, but it […]

CONTINUE READING 5 Ways to Work Thought Leadership into your Content Marketing Strategy by @BBorowicz 8 min read

3 Reasons Why You Are Never Too Big to Say “No” by @BBorowicz

by Brittney Borowicz | Featured Contributor  Working in marketing and public relations has introduced me to many people. These people have operated different businesses, worked in different industries and had different personalities. Despite all their initial differences, these people all had one thing in common: As soon as they hired me they asked, “so, how are you going […]

CONTINUE READING 3 Reasons Why You Are Never Too Big to Say “No” by @BBorowicz 7 min read

Marketing Challenge: Finding a Balance Between Being Present and Being Useful by @BBorowicz

by Brittney Borowicz | Featured Contributor As the popularity of social media continues to grow with both customers and salespeople, companies are realizing the importance of being socially present. This presence allows customers to see your company, know your company and ultimately think of your company when they need your product or service. But marketers […]

CONTINUE READING Marketing Challenge: Finding a Balance Between Being Present and Being Useful by @BBorowicz 6 min read

The 3Ns of Blog Content Creation by @weblogbetter

by Kiesha Easley | Featured Contributor It’s easy to keep a blog flowing with content if you understand the purpose that each post should serve for its readers.  There are three goals that a blog should aim for to ensure its readers are getting what they came for.  Regardless of niche, a blog should inform, […]

CONTINUE READING The 3Ns of Blog Content Creation by @weblogbetter 5 min read

How to be a content diva by @JenKaneCo

A diva knows that it’s not enough just to sing a song. You need to sell a song — transform it, work it, glue it to the back of your open-mouthed audience’s brain.

Creating good content to market or sell your business is no different.

It’s noisy out there – both online and off. You can’t just push out nice, safe information and education and hope someone notices you.

You need to take your brand over the top and be amazing, irrepressible and powerful.

You need to be a content diva.

Now, to paraphrase the immortal words of Sweet Brown, you may be thinking, “Be a Content Diva? Ain’t nobody got time for that.”

CONTINUE READING How to be a content diva by @JenKaneCo 8 min read

How to Wrangle Your Content Gremlins by @JenKaneCo

That’s because our brains are ruled by two rambunctious gremlins – each vying to become the Emperor of the White Space.

One gremlin a writer who comes up with ideas.
One gremlin is an editor who helps those ideas make sense.

The trick to creating good content for your business is to effectively wrangle them both.

CONTINUE READING How to Wrangle Your Content Gremlins by @JenKaneCo 8 min read
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