by Donna Amos Successful content marketing involves producing quality content that your readers want to read. If the most well-written piece you could possibly produce doesn’t resonate with your audience, it’s useless. While simply writing on topics relevant to your business niche seems adequate, it is really like shooting in the dark. You need to […]
by Dr. R. Kay Green | Featured Contributor Statistics show that mobile browsing is becoming increasingly common. This means that optimizing your content for mobile is an important part of keeping an engaged and active readership. The look and layout of your content is probably more important than you realize. Studies have shown that people […]
by Angie Weber | Featured Contributor You have probably heard a million times: a content calendar will be the answer to all of your writing prayers. In fact, you’ve probably heard it from a lot of people just like me- you know the ones that are obsessed with telling you to give your clients really great stuff […]
by Brittney Borowicz | Featured Contributor Why email? This question haunts many marketers’ dreams. In the age of spam filters, Gmail’s “Promotions” tab and one-click unsubscribe buttons, it seems like email is going by the wayside. Despite the new and emerging hoops that marketers have to jump through just to get their message to their […]
by Brittney Borowicz | Featured Contributor The intent of thought leadership is to become a trusted source of information for your audience so that they view you and your company as an authority in your industry. Not only does thought leadership position you and your company as the go-to for specific information in your industry, but it […]
by Brittney Borowicz | Featured Contributor Working in marketing and public relations has introduced me to many people. These people have operated different businesses, worked in different industries and had different personalities. Despite all their initial differences, these people all had one thing in common: As soon as they hired me they asked, “so, how are you going […]
by Brittney Borowicz | Featured Contributor As the popularity of social media continues to grow with both customers and salespeople, companies are realizing the importance of being socially present. This presence allows customers to see your company, know your company and ultimately think of your company when they need your product or service. But marketers […]
by Kiesha Easley | Featured Contributor It’s easy to keep a blog flowing with content if you understand the purpose that each post should serve for its readers. There are three goals that a blog should aim for to ensure its readers are getting what they came for. Regardless of niche, a blog should inform, […]
A diva knows that it’s not enough just to sing a song. You need to sell a song — transform it, work it, glue it to the back of your open-mouthed audience’s brain.
Creating good content to market or sell your business is no different.
It’s noisy out there – both online and off. You can’t just push out nice, safe information and education and hope someone notices you.
You need to take your brand over the top and be amazing, irrepressible and powerful.
You need to be a content diva.
Now, to paraphrase the immortal words of Sweet Brown, you may be thinking, “Be a Content Diva? Ain’t nobody got time for that.”
That’s because our brains are ruled by two rambunctious gremlins – each vying to become the Emperor of the White Space.
One gremlin a writer who comes up with ideas.
One gremlin is an editor who helps those ideas make sense.
The trick to creating good content for your business is to effectively wrangle them both.
