by Dr. R. Kay Green | Featured Contributor Statistics show that mobile browsing is becoming increasingly common. This means that optimizing your content for mobile is an important part of keeping an engaged and active readership. The look and layout of your content is probably more important than you realize. Studies have shown that people […]
by Kiesha Easley | Featured Contributor It’s easy to keep a blog flowing with content if you understand the purpose that each post should serve for its readers. There are three goals that a blog should aim for to ensure its readers are getting what they came for. Regardless of niche, a blog should inform, […]
A diva knows that it’s not enough just to sing a song. You need to sell a song — transform it, work it, glue it to the back of your open-mouthed audience’s brain.
Creating good content to market or sell your business is no different.
It’s noisy out there – both online and off. You can’t just push out nice, safe information and education and hope someone notices you.
You need to take your brand over the top and be amazing, irrepressible and powerful.
You need to be a content diva.
Now, to paraphrase the immortal words of Sweet Brown, you may be thinking, “Be a Content Diva? Ain’t nobody got time for that.”
Content is important. It can help ensure online traffic flows to your website, connections get made, products and services get promoted, good public relations is maintained, and clients/customers are landed, (among other things.)
All business is based on the premise that there is a problem out there and you have the solution to it. Think about it: if you make hair clips, you are helping tame my daughter’s hair. If you make lefty scissors, you are helping left handed people cut straight. If you own a Laundromat, you are helping people clean their clothes. All businesses solve problems.
