by Dr. R. Kay Green | Featured Contributor
Statistics show that mobile browsing is becoming increasingly common. This means that optimizing your content for mobile is an important part of keeping an engaged and active readership.
The look and layout of your content is probably more important than you realize. Studies have shown that people judge your website in just one-twentieth of a second. The only thing a person can judge in that length of time is whether or not the site and content are aesthetically pleasing.
Often, content that is not optimized for mobile is not aesthetically pleasing. The images are too large or too small, and the font is often not aligned correctly. In a worst-case scenario, the text is hidden or entirely unreadable.
Online users are impatient. If they decide that the content on your site is difficult to access for whatever reason, they will simply move on to another site. If you want to keep readers on your site for any length of time, you need to optimize your content for mobile. Readability and ease of access is key, but you also need to consider loading time.
But this is not the only reason that optimizing content for mobile is so important. Mobile readers simply interact with sites differently than desktop users. Due to the different screen size and controls, they have different needs, and trying to force the same controls for both will often lead to decreased user experience.
Now, many platforms do come with “responsive” designs. But these are often not enough. Taking the time to create a mobile design separate from your desktop design will not only improve your user experience — it will also improve your SEO ranking.
So, perhaps you have taken steps to make sure that your site is optimized for mobile. Your website loads quickly, your homepage looks great, and your links are all present and accounted for. Are you finished?
The answer, surprisingly, is no.
If you decide to optimize for mobile, it needs to be done entirely. This means making sure that your pages are all mobile-friendly as well. This may mean creating entirely different pages for your mobile users to scroll through. Remember, images, columns, or other elements that look great on desktop wind up looking bulky or awkward on mobile.
Before launching your site, take a moment and run through all of your pages on your mobile device. Where do things look strange or unwieldy? These are the pages you should focus on optimizing.
And once you finish optimizing your website content for mobile, you should not stop there. Optimizing social media content for mobile also ensures that more people will be able to interact with what you are putting out.
Dr. R. Kay Green – Marketing Expert from RKG Marketing Solutions Inc. from Atlanta, GA.
Dr. R. Kay Green is the CEO/President of RKG Marketing Solutions Inc. With over 190,000+ Twitter followers, 35,000+ Facebook Likes, and the Top 1% LinkedIn profile designation, Dr. Kay, a self-motivated trailblazer, is the Quintessential “New-Age” Professional Woman, and PhD Marketing Pro. She earned a Doctorate of Business Administration in Marketing, and has completed PhD coursework in Leadership and Organization Change. She also holds a Master of Business Administration in Marketing and Management, a Bachelor of Business Administration in Marketing, and an Associate of Arts in Marketing Management.
She is affiliated with several prestigious universities and has instructed over 350 courses online. A popular speaker on Marketing and Business topics, Dr. Green is currently featured on Huffington Post, Black Enterprise, Black News, The Network Journal, Business Review USA, Digital Journal, College View, Business New Hampshire Magazine, Bay State Banner, Reader’s Circle, North Dallas Gazette, Harlem News, Top News Today, One News Page, NE Informer, Women in Business PR News, Consumer News Today, Women PR News, San Francisco Chronicle, Houston Chronicle, Chicago Daily Herald, The Miami Herald, and Book News Articles.