by Rachel Cool | Featured Contributor Your blog can be one of your most powerful marketing tools if you know how to use it right. But, in a world where anyone can set up a blog in just minutes and start publishing content, it’s important that yours stands out and is something special. Every blog will […]
by Kelley Keller | Featured Contributor Did you know that you might not own your content? The content on your business blog, in your ebook, in your presentations, and on your website might not be owned by you at all—even if you created it. If you don’t own your content, you can’t protect it or […]
by Rachel Cool | Featured Contributor People love stories. They are what make us want to curl up with a good book, push us to the edge of our seat during a good movie, touch our hearts and inspire us to take action. When you tell your own story, you can win over your audience […]
by Emily Worden | Featured Contributor Hardly anyone uses video as a marketing tool, which is a shame because it’s effective for many reasons. First of all, the video site YouTube (www.youtube.com) is the second most popular search engine. It’s listed right behind Google, which purchased YouTube in 2006 and has heavily promoted the site […]
by Rachel Cool | Featured Contributor Don’t just blog for the sake of blogging. Blog to tell your story, reach your market, inspire people and achieve your goals. We always hear how important it is that we blog and for so many businesses, it has become one of those things they do just to check […]
by Amanda Hoffmann | Featured Contributor When it comes to social media, more small business owners are becoming aware of it’s importance. However, many struggle to find their audience or get results. Let me solve this problem by sharing the 7 sins of social media and what you can do about it. 1. We “Do” […]
by Rachel Cool | Featured Contributor One of the biggest thing people struggle with when it comes to blogging is not knowing what to write about. Whether you’re a new blogger or a seasoned poster, we all have days when we feel like the idea well has run dry. The best way to combat this problem […]
by Jennifer Frezza | Featured Contributor There are currently over 1.8 billion webpages out there in the World Wide Web. That number is staggering when you sit down and contemplate ways of how to get your own website to stand out and shine. There is a multitude of techniques, and as many varied opinions, about […]
An editor once told me, “Jen, you gotta show more than you tell in your writing.”
It’s a tip I wish he’d share with content marketers, too.
A lot of the content marketing you read these days consists of companies telling and telling and telling… all about themselves, all in exactly the same way.
And, a lot of the posts you read about content marketing are the same way.
I aim to change that, right here and now.
A diva knows that it’s not enough just to sing a song. You need to sell a song — transform it, work it, glue it to the back of your open-mouthed audience’s brain.
Creating good content to market or sell your business is no different.
It’s noisy out there – both online and off. You can’t just push out nice, safe information and education and hope someone notices you.
You need to take your brand over the top and be amazing, irrepressible and powerful.
You need to be a content diva.
Now, to paraphrase the immortal words of Sweet Brown, you may be thinking, “Be a Content Diva? Ain’t nobody got time for that.”
