by Eileen Ystheim Business owners like yourself know just what you need to do to market your business online successfully, and you’re already on top of the latest market trends: When it comes to blogging, you’ve got it covered. When it comes to doing social media, you’re busy turning new followers into raving fans. […]
  by Lucy Render-Kaplan Instagram stories can be gold for marketers looking to reach a higher number of people on one of the fastest-growing social platforms. Stories keep viewers on the platform longer, meaning that brands have the opportunity to keep a captive audience on their page longer. Not only that, but Stories beat […]
Stretching your Entrepreneurial Thinking While entrepreneurs will always consume certain resources, no different from our staff, or other citizens,, we shouldn’t think through a consumer lens nor should we spend precious time being one. So, let’s shake things up! While reading, please invest time to ask yourself some questions. As I often advise mentees, […]
 The ‘Why, Whom, How, When, & Where’ of Listening to Podcasts  Podcasting is a phenomenal medium for entrepreneurs in so many ways that it stood out to me as an ideal ‘sequel’ post to last month’s focus on self-directed education. Over a decade ago, the entrepreneurial, “E” pathway in America quietly crisscrossed with […]
by Dr. R. Kay Green | Featured Contributor The Pareto Principle states that roughly 80 percent of the effects come from 20 percent of the causes. It can be applied to many scenarios, but in business, it is often taken to mean that 80 percent of your sales comes from 20 percent of your customers. […]
by Sam Vander Wielen | Featured Contributor Hi friends! So imagine you just spent all this time writing, re-writing, and perfecting your amazing blog post, email sequence, or freebie. You send it out into the universe and then BOOM! You’re the victim of stolen content. You find out someone else up and took your content, […]
by Jane Tabachnick | Featured Contributor Our brains are wired for stories. They can create an emotional connection and are easier to remember than text or facts. Your nonfiction book will be much richer if you include stories in it. You may have a compelling methodology, philosophy or message; the reader will benefit more and […]
by Elaine Slatter Marketing your business means developing lots of valuable content. To create interesting content can be very time-consuming. There are lots of ways to create content and then repurpose the content into different formats. You can re-engage your audience in multiple ways with a minimal amount of work. Here are some ideas to […]
by Jane Tabachnick | Featured Contributor Shakespeare said, “Brevity is the soul of wit”, and when it comes to writing your book, shorter may just be better. You can now sigh a sigh of relief. The thought of writing a book can be overwhelming especially when you think it should be a long tome. The […]
   Have you been looking for ways to increase your brand’s presence on social media platforms? Good. You’ve already written the content and established your online platform. Now it’s time to dust off those old blog posts and repurpose them so that others will read, react, and repost! Consider this your DIY Guide […]
