Tag: content

5 Holiday-themed Content Ideas for Busy Entrepreneurs by @GroupXMich

by Michelle Fav | Featured Contributor For entrepreneurs, the holidays can be utter chaos. From fitting in extra holiday parties, family time and managing that end-of-year surge in sales and site visits, it can feel like there’s no way to avoid dropping at least one ball with so many in the air. When things start […]

CONTINUE READING 5 Holiday-themed Content Ideas for Busy Entrepreneurs by @GroupXMich 5 min read

4 Steps to Attract Your Ideal Clients by @writerjohnston

by Elizabeth Johnston You’re all set with your business. You’ve got your training, certification and practice under your belt. Your website is up and running. You know what you offer and how it can help clients. You are open for business, but now it seems as though you’re not attracting the type of client you […]

CONTINUE READING 4 Steps to Attract Your Ideal Clients by @writerjohnston 5 min read

Beginning to Meditate by @LUCYrk78

by Lucy Rendler-Kaplan | Featured Contributor How do you feel about meditation? I’ll start: for me, it was very hard to get into. Things are generally harder the more you think about them, as opposed to just jumping in and starting them, and that’s how it was for me with meditation. I thought, “I can’t […]

CONTINUE READING Beginning to Meditate by @LUCYrk78 8 min read

10 Tips for Silencing Your Inner Critic by @LUCYrk78

by Lucy Rendler-Kaplan | Featured Contributor We all have it. That little inner voice that creeps up in the most inopportune times. The one that tells us not to ask for the promotion, that we aren’t good enough, that we shouldn’t accept that date….the list can go on and on. Sometimes it speaks to us […]

CONTINUE READING 10 Tips for Silencing Your Inner Critic by @LUCYrk78 6 min read

Throw Content Calendars Out by @tenaciousAngie

by Angie Weber | Featured Contributor You have probably heard a million times: a content calendar will be the answer to all of your writing prayers. In fact, you’ve probably heard it from a lot of people just like me- you know the ones that are obsessed with telling you to give your clients ​really​ great stuff […]

CONTINUE READING Throw Content Calendars Out by @tenaciousAngie 7 min read

The New Rules for Hosting Your Social Media Dinner Party by Katie Stanton of @thegoodlemon

by Katie Stanton | Featured Contributor A popular metaphor that I’ve used over the years for social media training is to think of it like a Dinner Party. Here’s the quickie version: You’re a polite, gracious, vivacious host, and you’re setting a beautiful table with impressive and delicious things. (You started an account on a social media […]

CONTINUE READING The New Rules for Hosting Your Social Media Dinner Party by Katie Stanton of @thegoodlemon 8 min read

Tis The Season For Giving Back by @LUCYrk78

by Lucy Rendler-Kaplan | Featured Contributor Many businesses realize that affiliating themselves with charities are not only a great opportunity to get involved in giving back, but it is also a powerful marketing tactic. The business gets to develop a larger network and it helps others at the same time. Consumers like to associate themselves […]

CONTINUE READING Tis The Season For Giving Back by @LUCYrk78 6 min read

Simple Ways to Build Trust on Social Media by @LUCYrk78

by Lucy Rendler-Kaplan  | Featured Contributor  Every day on social media you see people talking about the importance of brands learning how to engage with their consumers, be more “human” and above all, be honest and transparent. Think about your life – how long would you stay friends with someone you didn’t trust? Would you […]

CONTINUE READING Simple Ways to Build Trust on Social Media by @LUCYrk78 8 min read

Building Your Personal Brand by @LUCYrk78

by Lucy Rendler-Kaplan | Featured Contributor Until recently, the word “brand” only referred to companies, to businesses. However, in today’s world, we are more aware that every one of us has our own personal brand. I liken each of our own brands to what we used to call our “permanent record.” Remember how scary it […]

CONTINUE READING Building Your Personal Brand by @LUCYrk78 8 min read

5 Ways to Work Thought Leadership into your Content Marketing Strategy by @BBorowicz

by Brittney Borowicz | Featured Contributor The intent of thought leadership is to become a trusted source of information for your audience so that they view you and your company as an authority in your industry. Not only does thought leadership position you and your company as the go-to for specific information in your industry, but it […]

CONTINUE READING 5 Ways to Work Thought Leadership into your Content Marketing Strategy by @BBorowicz 8 min read
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