by Diana Adams | Featured Contributor Twitter has been around for many years, and you’d think most people and brands would have the hang of it by now. Based on the number of tacky communications (direct messages and tweets) peeps send me each week, that’s not the case. As you know, there are no official rules […]
With the influx of information available on the internet, businesses and consumers are spending more time researching the products and services of different companies before they buy. The buyer wants to know they are getting the best prices, the best products and the best services they can and with the internet, they have a choice […]
by Brittney Borowicz | Featured Contributor As the popularity of social media continues to grow with both customers and salespeople, companies are realizing the importance of being socially present. This presence allows customers to see your company, know your company and ultimately think of your company when they need your product or service. But marketers […]
by Gabriela Pereira | Featured Contributor Marketers and business owners run online challenges all the time. The Simple Green Smoothie ladies run a smoothie-a-day challenge. Nathalie Lussier and PJ Van Hull each run their own list-building challenges. And then there’s the famous writing challenge that takes place each November: NaNoWriMo. I knew challenges like these were […]
by Pamela McCormick | Featured Contributor What creates a viral piece? What inspires YOU to share, retweet, ‘pin’ or post? For me, it’s something that hits me emotionally like ice-cold water splashing on a warm body. Ting! When I feel that ‘splash’, that inspiration, I’m driven to react. Imagine your own scenario: The rippling sounds […]
by Eleanor Beaton When it comes to attracting clients, boosting sales and establishing your credibility, storytelling is the most important tool in your marketing arsenal. Why? Because our brains are hard-wired for story. Studies have shown we remember information we learn through stories best. What’s more, our inner “cave-woman brain” – the part of the […]
Keywords are a must have for your blog content. Finding them, using them and building on them is what I will be focusing on over the next few weeks.
A few things we will be going over
using analytics to find your keyword
finding new keywords
using them in your content and more!
That’s because our brains are ruled by two rambunctious gremlins – each vying to become the Emperor of the White Space.
One gremlin a writer who comes up with ideas.
One gremlin is an editor who helps those ideas make sense.
The trick to creating good content for your business is to effectively wrangle them both.