3 principles of persuasion that will help you get the most out of your business Think about it, you create a product that you know it can help many people. But you are helping nobody because you don’t know how to persuade them to say yes. When you have an offline or online business, being […]
by Jeanne San Pascual Your website is your gateway to the online world and just like in the real world, first impressions last. When your visitors don’t find what they’re looking for in your site, they’ll have no qualms closing that tab and finding a site that does. Many businesses don’t realize that their website […]
by Ling Wong | business-soulwork.com This article is adapted from Ling’s new book on Copywriting for Coaches, Consultants, Solopreneurs & Small Businesses – How To Turn Your Personal Brand into Powerful Marketing Communications. Is this happening to you: You buy courses to learn the latest and greatest marketing strategies and promotional tactics. Your invest money […]
by Kendra Lee Writing copy, emails and marketing materials is one of the most avoided tasks in marketing and sales. Why? Everyone wants to write that perfect copy that inspires prospects to take that next step in the sales process. Yet, it remains elusive, as if it were magic. Whatever action that you want your […]
by Rebecca Ruiz | Featured Contributor It’s no secret when it comes to your website, your marketing material and social media posts the most important thing is your copy. When you have clear and engaging copy that speaks in your audience’s language they will respond to your copy instantly. They will want to learn more […]
by Memma Hough If your copy isn’t ‘salesy’ it’s a bit like a digestive biscuit without the chocolate. Absolutely useless. Yet people will talk openly about not having to actually ‘sell’ a service or a product. And I honestly believe that lies like this have led to under par sales pages being written across the […]
by Margo Snyder | Featured Contributor I’ve been talking to a lot of fellow entrepreneurs, lately who are fed up. After all the work they’ve done developing their skills, designing services and packages, they aren’t making as many sales as they should be. And when I’m asked to take a look at their website, and tell them […]
Lisa Rothstein | Featured Contributor When I was a copywriter and creative director on Madison Avenue, working on everything from software (IBM) to underwear (Hanes) it was hard sometimes to be creative and eloquent on deadline. But creating compelling copy for your own business, especially when the product is YOU or your services, can be […]
By Lorrie Morgan-Ferrero, Expert Copywriter My inner geek re-emerged last week after seeing Star Wars, Episode III – Revenge of the Sith. The original came out in 1977 before the days of VCRs and small recording devices. (By the way, the title was Episode IV – A New Hope my sons inform me. NOT Star […]
How can you write copy that sells and sells and sells? You can either hire someone, or you can just learn to write great copy yourself. From beginner to a moderate degree of skill will take about three months. To write your first high-converting piece of copy will take about six months. Copywriting is not […]
