SEO copywriting is one of those buzzwords that is used a lot by marketers and yet not everyone is sure of exactly what it means. For those of you who fall under that category, let me clarify things for you. SEO copywriting is the practice of optimizing your content in a way that it […]
Tag: Copywriting
How to persuade people like a boss by @mominbusiness_
3 principles of persuasion that will help you get the most out of your business Think about it, you create a product that you know it can help many people. But you are helping nobody because you don’t know how to persuade them to say yes. When you have an offline or online business, being […]
What Makes People Buy? 4 Simple Website Copy Hacks to Boost Your Sales by @thecopypsych
by Jeanne San Pascual Your website is your gateway to the online world and just like in the real world, first impressions last. When your visitors don’t find what they’re looking for in your site, they’ll have no qualms closing that tab and finding a site that does. Many businesses don’t realize that their website […]
The Secret To Bridging the GAP Between Your Message and Your Copy by @slideberry
by Ling Wong | business-soulwork.com This article is adapted from Ling’s new book on Copywriting for Coaches, Consultants, Solopreneurs & Small Businesses – How To Turn Your Personal Brand into Powerful Marketing Communications. Is this happening to you: You buy courses to learn the latest and greatest marketing strategies and promotional tactics. Your invest money […]
7 Techniques to Write Sales Content That Converts by @KendraLeeKLA
by Kendra Lee Writing copy, emails and marketing materials is one of the most avoided tasks in marketing and sales. Why? Everyone wants to write that perfect copy that inspires prospects to take that next step in the sales process. Yet, it remains elusive, as if it were magic. Whatever action that you want your […]
3 Quick and Easy Ways to Improve your Copywriting @beck_ruiz
by Rebecca Ruiz | Featured Contributor It’s no secret when it comes to your website, your marketing material and social media posts the most important thing is your copy. When you have clear and engaging copy that speaks in your audience’s language they will respond to your copy instantly. They will want to learn more […]
Your Copy Doesn’t Need to be ’Salesy’ And 2 Other Copywriting Myths by @MemmaHough
by Memma Hough If your copy isn’t ‘salesy’ it’s a bit like a digestive biscuit without the chocolate. Absolutely useless. Yet people will talk openly about not having to actually ‘sell’ a service or a product. And I honestly believe that lies like this have led to under par sales pages being written across the […]
5 Reasons Your Website Isn’t Selling Your Services by @TheBlogLoft
by Margo Snyder | Featured Contributor I’ve been talking to a lot of fellow entrepreneurs, lately who are fed up. After all the work they’ve done developing their skills, designing services and packages, they aren’t making as many sales as they should be. And when I’m asked to take a look at their website, and tell them […]
How to Go Into Therapy to Create Better Copy by @davincidiva
Lisa Rothstein | Featured Contributor When I was a copywriter and creative director on Madison Avenue, working on everything from software (IBM) to underwear (Hanes) it was hard sometimes to be creative and eloquent on deadline. But creating compelling copy for your own business, especially when the product is YOU or your services, can be […]