by Laura McLoughlin Have you ever read the description for Etsy on Google? The site offers to connect customers with someone who put their heart and soul into making something special. It might be another eCommerce site, but it is one where there is an emphasis on the craftsperson who has spent time producing something […]
by Deborah Sweeney | Featured Contributor In April, I was able to catch a Salesforce webinar on stories of resilience that was co-hosted by Mark Cuban. During the webinar, a listener wrote in to ask his advice for marketing and messaging during this time. His response was simple and transparent: at this specific moment, small businesses […]
by Sandra Dawes | Featured Contributor In the last month I’ve had two encounters with sales people that left me a little disappointed. They were both very enthusiastic at the beginning – calling me regularly for follow-ups, offering their help and support to help me make the best decision for me. Everything was great until […]
