by Dr. R. Kay Green | Featured Contributor
Employee retainment is a real struggle for businesses. High turnover rates are plaguing corporate offices, with many not knowing how to solve the issue.
A big part of the problem, I believe, comes from a lack of engagement. Employees do not feel invested in what they are doing. They go through the motions, but they do not feel ownership of what they do. They continue on autopilot and do not care about their job past getting a paycheck.
So, how can business owners solve this problem?
Some turn to incentive programs or competitive benefits. And while these are all wonderful things to have, there is one powerful tool that many businesses overlook: elearning.
Many people think of elearning as “a good thing to have.” And they can probably list a few reasons why someone might want to invest in it. But when it comes to the benefits of elearning, employee engagement and retention is probably not at the top of people’s minds. That said, it makes perfect sense that investing in this sort of platform would yield results.
Elearning helps employees think about their jobs in a new light. This will keep them from going on autopilot, as they are thinking critically about how they are working and what they are doing. Days will stop being routine as they begin implementing what they learn.
Employees should not just act and follow instructions. They should know why those instructions and policies are there in the first place. This will help them behave mindfully, and use critical thinking skills in situations where the rules do not have an easy answer. Elearning can help achieve this by teaching them why they are doing things and getting them to consider what they would do in certain situations.
Elearning also encourages employees to be independent and to take action in their careers. If done well, it can get them thinking about their future with the company.
Knowing that they have room to grow and expand with your business will greatly improve your retention rate. They will not go looking for a “better” position somewhere else if they know that they have room to grow with you.
Elearning prepares employees for future hardships. Instead of making them learn in a “trial by fire” setting, it lets them anticipate problems in a safe space. This will improve retention, as it will decrease the chances of an employee leaving when they encounter hardship.
Finally, investing in elearning shows employees that you care about their futures. It shows that you want them to learn and succeed, and this can mean more to many employees than anything else you could do for them.
Dr. R. Kay Green – Marketing Expert from RKG Marketing Solutions Inc. from Atlanta, GA.
Dr. R. Kay Green is the CEO/President of RKG Marketing Solutions Inc. With over 190,000+ Twitter followers, 35,000+ Facebook Likes, and the Top 1% LinkedIn profile designation, Dr. Kay, a self-motivated trailblazer, is the Quintessential “New-Age” Professional Woman, and PhD Marketing Pro. She earned a Doctorate of Business Administration in Marketing, and has completed PhD coursework in Leadership and Organization Change. She also holds a Master of Business Administration in Marketing and Management, a Bachelor of Business Administration in Marketing, and an Associate of Arts in Marketing Management.
She is affiliated with several prestigious universities and has instructed over 350 courses online. A popular speaker on Marketing and Business topics, Dr. Green is currently featured on Huffington Post, Black Enterprise, Black News, The Network Journal, Business Review USA, Digital Journal, College View, Business New Hampshire Magazine, Bay State Banner, Reader’s Circle, North Dallas Gazette, Harlem News, Top News Today, One News Page, NE Informer, Women in Business PR News, Consumer News Today, Women PR News, San Francisco Chronicle, Houston Chronicle, Chicago Daily Herald, The Miami Herald, and Book News Articles.