by Erica Moss If you don’t already know the name Betty Who, you soon will. Many people were first exposed to her music when a choreographed proposal at a Home Depot went viral with her song as the backdrop, but before and since then, she’s been pounding the pavement, spreading her dreamy pop-synth vocals both […]
Search engine optimization (SEO) is one of the most underappreciated online arts. As a business owner, it can be daunting to try to navigate Google’s latest algorithm updates and stay on top of best practices when it comes to keeping your brand top-of-mind for consumers.
That doesn’t mean, however, that you can bury your head in the sand and ignore it. With SEO, the positive impact on your bottom line will be tangible, so it’s important to either: A) hire a professional who can execute the strategy for you, or B) make it your business to know some things you can do to maximize your individual efforts with things like link-building.