by Laura McLoughlin Have you ever read the description for Etsy on Google? The site offers to connect customers with someone who put their heart and soul into making something special. It might be another eCommerce site, but it is one where there is an emphasis on the craftsperson who has spent time producing something […]
by Rebecca Clark The Internet has opened a whole host of doors for creators, allowing people to sell crafts, art, clothing, and nearly any other product you can think of online. With the capability to reach a global audience, third-party online marketplaces make it so much easier to for entrepreneurs to get their products out […]
by Deborah Sweeney | Featured Contributor You’d be hard pressed to meet an entrepreneurially-minded woman who doesn’t consider Etsy to be an incredible haven for business. 88% of all Etsy sellers are women, according to the site’s November 2013 progress report, and 74% of sellers consider their Etsy shop to be a legitimate small business. […]
by Lisa Jacobs | Featured Contributor Here are ten business-boosting goals to try out on your Etsy shop to make this your best-selling year yet. Goal #1: Build a mailing list. If you don’t already have an email host, I highly recommend Mail Chimp (sign up for free) or google “email marketing services” for a longer […]
by Rheney Williams I have been making things with my hands since I was a little girl and I can’t tell you how many times I’ve heard someone say something like: ‘This is great – you should totally sell these!’ For my crafty sisters out there, you know how thrilling it is to have someone […]
There’s a special place in my heart for entrepreneurs with indie craft businesses. Not just because I’m one of them, but they tend to be incredibly creative and artistic individuals.
I am lucky enough to have actual-on-the-day-job experience in buying, merchandising and branding for a national retailer to help me through the mucky, scary elements of running a business. But I’ve encountered countless artists who, instead of mastering the concept of branding their business and themselves, they run the other way.
Increase Etsy shop traffic via Social media
Every social site, for the most part, doesn’t charge to open an account and post your updates.
Now, how many people see your posts, eh, perhaps you can pay to increase that.
Social networking is about engagement though.
So, social media does cost us.
We invest time, energy, planning and hire help when it comes to building our social media fans, followers and tweeps.
And authentic engagement can’t be bought.
As creative women in business, the fun part is finding original ways to make these brand experiences memorable for customers. To jumpstart this I like to step outside of the role of entrepreneur and into the role of customer by jotting down the last items I purchased, why I purchased them, and what the experience was like. Was it the gorgeous Pinterest board that led me to those amazing silk pillows on Etsy? Did that nutritionist really just answer my email personally and offer a 20% discount for my first purchase?
As the Internet expands every day with more and more “content,” marketers have begun to lean toward simplicity of design and wording. Graphic designers are abandoning fancy fonts and glitzy images in favor of large, simple type that’s easy on the eyes, even peaceful and soothing.
These trends are also relevant to business naming.