by Amanda Hoffmann  | Featured Contributor When I present a workshop in front of small business owners about social media, the same question is asked. How many followers do I need to have? My answer in return has often been; How long is a piece of string? In my opinion, the number of followers you have is […]
by Anne Day | Featured Contributor Experts will tell you that you need to find your niche, and more to the point, a niche market that will pay for your product or service. And they are right, but that’s not always realistic when you are starting out. Finding customers at the beginning can be a […]
by Christine Gallagher When you have your own business, one of the things you’ll hear over and over is to get clear on who it is you serve—also known as that all-important target market. But knowing who these people are is only part of the equation. You also need to know what it is that […]
