She Owns It

Celebrating, Connecting, and Supporting Women Entrepreneurs

How to Stand Out As a Solopreneur by @DONNAAMOS

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by Donna Amos | Featured Contributor 

Building a business as a solopreneur can be fun, yet overwhelming. The most important job you have is working to stand out among the competition. This requires the right amount of focus so that you are continuously working toward more leads and sales inside your business. Here are tips that will help you build a larger business year over year.

Stay Consistent

Stick to the plan you’ve laid out for your business. Get ready for being challenged on your journey and understand that a business owner’s path is never a continuous upward climb. You’ll encounter difficulties and challenges on your way to the top. There will be times when it feels as though nothing is working. That’s when you need to be consistent in your effort to identify what works and what doesn’t. Course correct and continue onward from there.

Develop New Skills

Work hard to develop new skills that help build your business. For example, you need to become good at the following skills as a business owner:

  • Leadership
  • Marketing
  • Copywriting
  • Content creation
  • Networking
  • Consistency

You’ll discover that your business profits will increase the more you broaden your skillset.

Attend Networking Events

When things return to somewhat normal then get back out there. Attend local events to meet and network with future customers. Use your Chamber of Commerce to find out about the various events happening in your local area. Many virtual events are available now. Check out Meetups and begin building your network. Practice your what you do dialogue and get it down to 30 seconds: who do you help, what is the problem you help them with and what are the results after working with you.

Would you rather build your business entirely online? Try the hundreds of Twitter chats that occur each day. As your Twitter account grows, start your own chat and get conversations going that eventually end up with bringing new customers on board.

Use Testimonials Effectively

Nothing stands out better to potential customers than seeing what your current customers say about you. Testimonials are social proof in a world where people need to see that others are happy with your product or service. Get creative in the beginning by capturing screenshots of nice comments customers have made on Facebook or Instagram. Ask those people if you can show their headshot and comment as a testimonial to others.

Join Facebook or LinkedIn Groups

Take the time to build a reputation as an expert inside LinkedIn or Facebook groups. Don’t overtly promote and sell in these groups. Instead, offer tips and expertise that show that you’re there to help others. Do the following inside these groups:

  • Contribute to the threads
  • Answer questions
  • Engage with other members

You’ll soon be an expert authority in that community. Opportunities to do business will arise when others in need of your help start reaching out to you personally.

Stay In Contact With Customers

Use snail mail or email to stay in contact with former and existing customers. Nothing stands out more in today’s world than a simple thank you. Thank them for being a customer and ask how you might help going forward. Mention any special offers you have at this time, as well.

Consider a quick video message using a tool such as Loom. Send a thank you note in the mail. Anything you do to personally connect with customers will go a long way in gaining their business again and again.

Create a Facebook Business Page

Create a Facebook page and become active on it. You can get comments, reviews and messages from leads and customers on your page. Use various forms of content to connect with prospects, such as:

  • Videos
  • Quotes
  • Mini-articles
  • Ads

Use Facebook Live to periodically get yourself in front of followers. More people will show up for these sessions as your number of followers grows because Facebook notifies them when you start a new Live session. Use your Facebook Live sessions to:

  • Provide helpful tips
  • Inform leads about sales and promotions
  • Use it as a selling webinar

Use Instagram Effectively

Stand out on Instagram by using images effectively. Make sure your profile is completely filled out with a link back to your most important URL. Use a high-quality profile picture and research hashtags that are relevant for your business.

Use stories to engage with your fans. Post excellent images on a daily basis with the correct hashtags so your core target market can find you. Convert your account to a business profile after reaching 10,000 followers so that you can add links to the stories that you post. This will increase the amount of traffic over to your email opt-in landing pages.

Stand Out With YouTube Marketing

People are increasingly consuming video content online. Start a YouTube channel and publish weekly video content to it. This is one of the most effective ways to stand out as a solopreneur if you work at your channel consistently. Your subscriber base will grow steadily if you post great tips and ideas and encourage viewers to subscribe.

YouTube videos will help your website search engine rankings improve as well. The reason is that you can embed your videos on your site’s pages. As your visitors watch these videos, Google notices that they’re on your site for a longer amount of time. This is one of the metrics that helps improve your overall search rankings.

Don’t forget to optimize your videos for quality rankings in the YouTube search engine. Optimize by using:

  • An attractive video thumbnail
  • Detailed descriptions
  • Keywords
  • Linking to other relevant resources

Stand Out With Your Website

One of the best ways to gain customers inside your small business is getting good at attracting prospects who are further along the buying cycle. Some people are online searching for general information around your topic and niche. Others have done their research already and are now just about ready to buy.

You want to create content on your website that attracts both types of people. However, the more you can attract the people who are ready to buy, the more effective your search engine optimization (SEO) efforts will become.

Your website will stand out well if you focus on putting out excellent content that informs and educates. Do keyword research and find keywords that have the following words in them:

  • Buy
  • Review
  • Top
  • Comparison
  • Price

These terms indicate that your visitor is looking for the best company to buy from. If your content gets found in the search engines for those types of terms, then you will notice an increase in the quality of your site’s visitors from a purchasing standpoint.

Don’t forget to also create “how-to” content to capture visitors just starting down their research path. You’ll have the ability to capture them as leads and nurture them into buying from you later.

Use Email Marketing Intelligently

Your ultimate goal to stand out as a business owner should be to build an email marketing list. An email list allows you to market to your prospects over time until they trust you enough to buy your products or services. Work hard to place strategic ways for people to become email subscribers on your website and social media channels.

Send out weekly or bi-weekly newsletters that provide helpful content for your subscribers. Educate them and help make their lives better. Link them to your new blog articles or social media posts. Send them to your latest YouTube video. Ask yourself how you can best nurture them along so they come to trust you enough to buy from you.

If you take the time to build a large email newsletter list over time, then you will discover that you can often create revenue on demand by sending out the right offer or discount at the appropriate time.

Standing out as a solopreneur isn’t as difficult as you might think it is. Yes, the marketing world is a noisy one with many business owners trying to get their messages out. Your job is to use the above tips in a way that resonates well with your target market. Teach them something valuable first. They will notice that you’re different from your competitors and will buy from you.

 

How Public Relations Can Benefit Your Brand by @lucyrk78

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by Lucy Render-Kaplan | Featured Contributor 

Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, it can strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, helps develop trust and increases your presence, which leads to more sales, new clients and even potential investors.

Develop Brand Identity

Getting the word out about who your brand is and why you exist is important! Only you can tell the unique story about your product or services and why people should choose you over other similar brands. If the public doesn’t know that you exist, you are missing out on sales and helping others via your services.

Grow Trust and Credibility

People buy from people they trust. More and more, consumers are growing wary of companies telling them who they are – they’re listening to others recommendations. When a company keeps popping up in the news or written about by a journalist people follow is not only beneficial in building trust, it can directly lead to sales. Being featured in the press – especially in this day and age, where social media outlets can distribute your articles across the entire spectrum of Internet users — allows you to leverage this attention as support for your cause. Create a press page on your company’s website so you can display your success in the press to viewers.

Thought Leader Spotlight

Your PR agency can work with the founder of your client’s brand or a spokesperson from the brand on how to best present on camera and in interviews with the press. They can then pitch them to talk as an expert in industry-related news. Having an internal spokesperson serve as an expert is a great way to grow awareness about your company and is key in growing brand awareness.

Create Buzz

A public relations campaign can help share your key messages, create or boost brand buzz and help you build an engaged following, leading to more exposure, clients and brand awareness.

Attract Donors & Increase Funding

Earned media coverage can attract donors and investors to help increase funding.  Media coverage is often vital and can be a deciding factor in how they decide to give.  A powerful PR campaign shows that you invest in your business, your reputation and have a commitment to growth, which is very attractive for funders.  The right media placements at the right times can be used to attract the attention of VCs and other investors. With the right messaging and strategy, PR increases your credibility as a stable and potentially lucrative investment target. So why do PR? If you’re an early- or mid-stage company, your next round of funding may depend on it.

If any of these reasons appeal to you, securing a publicist or signing with a PR firm may be the next step to level up your business.

Gig – Sharing – Youpreneur – [Ec]onomy by @SBSLEducSoltns

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by SJ Barakony | Featured Contributor 

 

‘Lean in … it’s growing daily.’

 

As this blog goes live, we find ourselves on a chronological cusp; it’s not just A New Year’s Eve/Day:  it marks an entirely new decade!

The 2020’s will bring us untold innovation which’ll make us do double-takes; one trend, though, that we can better understand since it’s been growing since ~ 2008 ?

 

A > It has multiple monikers:  Gig / Sharing / Youpreneur. 

 

All = synonyms for an independent workforce which’ll continue to improve day to day life, so long as we don’t stoke fear, assume, become too comfortable, or let corporate entities dictate the narrative.

Here’s a fundamental Q:

 

How can we entrepreneurs be trailblazers for our peer generation, those older, and, yes, younger, for this economic paradigm?

 

Gigs are Great

We’ve likely heard, or know someone who’s a ‘side’ hustler; this person’s also a side ‘gigger’.  She’s pursuing gig economy income, driven not by trading units of time for currency/dollars & cents; rather, via representing a product/s, service/s, &/or sharing her specialized knowledge in/to the marketplace, earning $$ in return.

This infographic offers a flyover, showing how many ‘gigs’ are available, just via smartphone apps.

Yet, there is far more at ‘work’ here: Entire new business models have, and will continue to be formed. One recent example?  Click here.

The back to back [ ‘blue’ & ‘white’ collar ] industrial ages shall continue to be supplanted by gigs, although it will necessitate re framing, challenging 20th century assumptions, & being willing to exchange calculated risk for more time & financial flexibility.

 

For it matters not, how much we own, the cars . . . the house . . . the cash. What matters is how we live and love and how we spend our dash.

 

― Diane Mulcahy, The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want .”

 

Sharing = Collaborative = Interdependent   

‘Share & share alike ..’ – weren’t we told this by a doting parent(s), or maybe a primary school teacher at some point?

However, as we aged into adulthood, and started our business(es), we might’ve forgotten this sage advice. We either learned how to be dependent ( ‘employ’[ee] – to be used (utilized)) , and/or that we had to be a cowgirl, & do entrepreneurship all by ourselves, as an in-dependent.

Not so fast!  Sharing economic models enable us to rebuild trust with our peers, be inter-dependent, and find/leverage ways to collaborate & partner with others.

This visual is worth many words.

 

Multisided Platforms / ‘Matchmaker’ Economics

This new economic era is restoring and flat out creating new sparks of creativity that were lost in the very linear, centralized, & hierarchical industrial ages preceding it.

This terrific post will make you think; next time you grab your smartphone & search for an AirBnB, you’ll look at this research in a fresh way.

Matchmaker (‘ing) is worth trillions – it squeezes inefficiencies out of conventional producer/seller→ consumer/buyer bilateral relationships & builds bridges. It is beyond intriguing & sits squarely in this new [ec]-onomy.

 

What’s a “You” Preneur, anyway?!  

YOU ‘re worth far more than a rigid, pre-defined wage, salary, or compensation package. Shouldn’t your pay be aligned with the absolute value you deliver to your clientele, & not based on the usage of space & time ( = occupar / occupation ) ?

Most, if not all, entrepreneurial minded people reading this would say ‘absolutely!’

Thus, we’ve 2 words fused together, creating a combo which richly reflects the spirit, heart, & mindset of this new economic model:  YOU + [entre] preneur.

 

Overcoming …   

There are 5 (‘for the hand’) root issues which stand in the way of ‘giggers’ & ‘youpreneurs’ ‘sharing’ more & building a stronger entrepreneurial edifice in the 2020’s:

 

  • Our 125+ year old schooling ( not truly education ) tracks, ‘K-12’
  • Fear ( cynicism, unhealthy skepticism, & negativity )
  • A completely broken political system
  • The incumbent hierarchies

&

  • Comfort/familiarity

 

We can hurdle over the first by focusing on self-directing our education & loosening the grip of credentialed degree signaling ( esp if we have staff ); next, we can win out over fear by being faithful & focused; thirdly, how about turning towards local elections to drive grassroots transformation upwards to state/provincial &/or national/federal offices?

Fourth, be wise to what the ‘status quo’ says, and especially does. Often times, they’ll attempt to buy influence through the deeply flawed politics of today. Don’t let them; put your trust in your own small business & those of your peers. Lastly, don’t rest on your laurels or read your own press clippings. Always strive to sit in a learning zone.

 

Future = Free: IF we Choose

Many step up to ‘be their own boss’ ; yet, the promises heralded in transition tend to be lost in the haze of working harder, not smarter.

Freedom is such an overused word; for the purposes of this post, let’s frame it this way: It’s having many conscious choices always available to match with our  most irreplaceable asset, time.

The ultra flex & portability available in the gig/sharing economy is there for the taking. Lean into it!

 

Twitter ‘To-Do’s 

Youpreneur

Sharing Economy

Future Workforce

VisualCap

Suitcasepreneur

 

Let’s ‘future’ proof …

… your business(es).

Be unique & willing to unlearn what you were taught in a conventional classroom about economics & entrepreneurship.

 

A dozen things I’ve learned about …

6 Ghosts of Fear

 

… Multisided Markets

The Matchmakers 

 

Mutual Aid Societies & the Gig Economy

Rise of the Youpreneur

 

Read to Lead

25 Ideas …

 

Summing up … 

  • A major milestone is upon us!
  • A fundamental question …
  • Multiple monikers
  • Multisided & matchmaker
  • 5 challenges
  • “Free”dom
  • ‘Future’ proofing

 

Thank YOU for reading!

____________________________________________

Stages of Success by @SBSLEducSoltns

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[ ‘S o S’ ] = Leveraging Stages to Earn Something More: Significance

 

Flying @ 35K ft

 

As entrepreneurs, we’ve often heard how important it is to be successful.

 

And, as so many of us also know, success is defined in so many different ways, through lots of different life experiences & lenses, that there could be a fairly large library filled with content on ..

 

What is success?

How to be successful?

Who is a success & Why?

Where can success be learned?

 

To be clear, the stages that will be discussed below all DO feed into this ‘black box’ known as success, however, in my reasoned view, if each is leveraged unto one another, you’ll earn something far more impactful in the long term:  Significance.

 

Success vs. Significance

It’s left to you, the reader, to decide what you seek to pursue. A quick web search returns oodles of success quotes & related content:

Click HERE , then HERE to dip a toe ever so slightly into the ocean: The video & infographic in the latter are wonderfully displayed, by the by!

 

“Whenever you see a successful business, someone once made a courageous decision.”

―Peter F. Drucker

 

Turning the page to significance, one of the best sources to land on?  THIS one.

Our businesses can either drive us, as their owner/founders, to a significant life, or our lives can be the spark on the embers of the business, turning it from just surviving, to a modicum of success, and perhaps significance.

 

So, the road, visualized as two lanes, does have one going in one direction, and the other in its opposite.

 

“The difference between real life and a story is that life has significance, while a story must have meaning. The former is not always apparent, while the latter always has to be, before the end.”

― Vera Nazarian

 

Breaking down the stages  

 

I contend that each stage can be swapped for another, so the order below isn’t as important as the very high level explanation of the stage. And, if you happen to have multiple business ventures, you might even leverage the 5 stages differently, if & when you choose to pursue significance in either, or more.

 

Mental 

There are miles upon miles of created content online that talks up the vast importance of an entrepreneur’s mental mindset – the ‘inner game’ between the ears, so to say.

 

To be successful, you might’ve already noticed how you might ( or already have ) had to tune out cynics, critics, and unhealthy skeptics.

 

How it is often best to replace, 1:1, the mass media’s many arms with podcasts, webinars, audio books, and the like.

 

Yes, that quote about your mind being a garden, and having to pull the weeds?  It’s quite accurate.

 

Cultural  

Your workplace culture, or the culture ( coffee shop/cafe?  Coworking space? ) in which you invest time if not at a physical location of some sort, definitely is a puzzle needing solving.

 

Culture is an amorphous term, just like success; many thought leaders come to varying conclusions.

 

Yet, if you’re the founder or owner of a business with staff on payroll, you know how crucial culture is; your customer service; turnover; &/or engagement/satisfaction are each outward signs of how healthy it is.

 

In this post from a few years ago, I opined that culture feeds into vision, then strategy, & lastly, tactics.

 

Social [ Capital ] 

Your professional network/s are immensely valuable; while it’s best understood that clientele can come from any one of many concentric circles  ( perhaps a connector led to to a center of influence to this individual ), a very important concept is that of social capital.

 

While there are many phenomenal resources out there, one of the most impactful is found in the work of Mr. Robert Putnam — linked below is his ‘primer’ website, which by itself is chock full of goodness and explains well why this is a stage of success.

 

Financial

Whether or not you believe in retaining the services of a financial advisor/planner, or otherwise, you’re definitely encouraged to embrace the vast value in understanding the financial stage.

 

In my own professional journey, which began with one business venture as a side gig/hustle, one of the most impactful stages I ever engaged in?

 

= Moving from a consumerist/W-2 to a producer/entrepreneurial view of dollars & cents.

 

Since the vast majority of conventional classrooms in our nations don’t include much, usually any, content on money/literacy, let alone wisdom on how to invest, spend, and/or save money, it is left to us, as the owner/founder, to tap into the deep rivers of resources.

 

Leader[ship] -> Legacy

This stage alone could comprise a series of volumes, if not another separate library, alongside the success.

 

In this recent post, I unpacked variants of leadership. It wasn’t all encompassing, however, feel welcome to re(read) it and combine this stage with that post, to equal greater impact.

 

An informal mentor of mine teaches that one’s influence ( Excellent podcast HERE ) flows to impact ( which we’ll intentionally define as significance, as you leverage all 5 stages ) , then the entrepreneur reaches what she needs to be a viable business:  Income.

 

Intentionally moving from leading to legacy is a topic that deserves its own post; yet, it’s included above since both seem to be deeply intertwined:

 

leaving a legacy necessitates leading, just as much as the river of influence x impact feeds the ocean of legacy.  

 

Suggested Social Follows 

 

Robert D Putnam

 

Jim Collins

 

John C. Maxwell

 

Robert Kiyosaki

 

Mindset Works

 

As always, you’re encouraged to …

 

… use this monthly post as a jumping off point; take it as the sound of the starter’s pistol in track & field:

 

Ready ( reading this  ).  Set ( click on the links ).  & …  Go!  ( invest in content, set goals, et al. )

 

Social Capital Primer

Success Magazine

Servant Leadership Institute

Great By Choice

Rich Dad Radio Show

 

In short

 

  • A high level overview
  • Comparing 2 ‘S’ words
  • The 5 Stages – one by one
  • Recommended Twitter follows
  • Additional content

 

Thank YOU for reading!

____________________________________________

Mompreneurs Educating Kids by @SBSLEducSoltns

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So, you’re a mom with a business …  

… & you want them to understand your why . 

 

Aspirations

 

You’re already the CEO, COO, & CFO of your household. Yet, you desire to create a legacy, being remembered as more than just a mom-preneur who provides a product/s, service/s, or specialized knowledge to the marketplace.

So you resume the role of primary educator; you’re on a mission to educate your kids on why you don’t have to go to “work” like their friends’ moms do.

Yet, the school that you’ve entrusted to prepare them for adulthood isn’t cutting it when it comes to discussing business principles & your value system; so, what should you do?

 

Values & principles 

 

How would you answer?

“What values and principles led you to become a mom-preneur?”

 

  • Autonomy ( I like to make my own hours, pick my own clients )

  • Mastery ( my prior experience in “Y” industry is enough to be confident in my abilities )

  • Purpose ( I am driven to be a difference maker on “Z” ; I am ‘called’ to serve “X” )

  • Maximizer ( I’m not paid enough by a 3rd party to do all that my family wants  )

  • Independent ( my personality & social style align with owning a business )

  • Quality time ( I needed to spend more hours w/ family )

 

Family Culture 

As someone who embraces entrepreneurship & leadership/professional development, you might be familiar with the late Peter Drucker’s attributed quote about culture.

Having defined culture, you can better explain your decision to be an entrepreneur as not only best for yourself, but one made in the best interests of the family; including your child(ren) will enable them to buy in 

Congratulations!! You’ve taken a huge step in ensuring that they will better understand if a client calls on you at an inopportune time or if you have to adjust the family’s budget due to ups & downs in your income.

 

Family Vision

Many entrepreneurs choose to start a business based on where they see themselves going after leaving the nest of an employer = a wise step!

While Stephen R. Covey has passed, the shadow left by his legacy is so large, he’ll always be remembered for his 8 habits

 

Of them, Habit 2 [ ‘Begin with the End in Mind’ ] is foundational.

 

“Covey says that all things are created twice: first, the mental conceptualization & visualization and a second physical, actual creation.

Becoming your own creator means to plan & visualize what you’re going to do and what you’re setting out to accomplish & then go out and creating it.”

 

Apply this truth to your household; then answer these Success Law questions …

 

Why are you in business?

Do you have multiple income streams?

What dreams have you put on the shelf due to a previous decision to trade time for money from an employer?

 

Insightful Infographic 

 

How mompreneurs balance …

–  h/t to @99designs for this –

 

Visuals tell more of a story than words alone, so your impressions gleaned after studying this one will further aid in self-educating your kids.

 

School falls Short

I often advise mompreneurs of this fact; it’s a somewhat inconvenient truth:

When you send you kid(s) to a conventional school, private (secular or faith based), or public (default option), the curricula, testing, mindset, & counseling offered for ‘careers’ almost always fails to include entrepreneurship.

 

Fill in the [Swiss Cheese] Holes

Think of a “C.A.R” when it comes to addressing the above …

 

C = Complement

 

Find mentor(s), online curricula, &/or teach your kids from your own experience about business to parallel what schooling doesn’t include.

 

A = Add on

 

If your kids are in their late teens & about to/or have graduated from HS, please discuss all 12 options besides college with them.

Or, if you truly want her to get a degree, ask pointed questions of the university re: if they teach about the “E” pathway

 

Bypass the holes; find or carve a clear path

The final letter in the acronym is a bypass …

 

R = Replace

 

Creating an end-around to conventional school can be done through a co-op w/ other parents ( your own school startup ) , or personalizing your kid(s) education by home schooling.

Both of these offer far more flex to include business concepts rarely, if ever, taught in default classrooms.

 

Dealing with Doubters

 

As Rocky passionately shared, the world [of entrepreneurship] certainly isn’t all ‘sunshine & rainbows’ …

… so for those fellow moms in your neighborhood who still “go to work” for a paycheck, for a spouse who isn’t quite on board with your business, or maybe you haven’t yet ‘closed the deal’ with your kid/s …

What do you do to quell cynics & critics?

There are many answers; I’d first encourage you, as someone who has built thousands of business relationships, to be the best version of yourself.

Simplistic? Yes, however, true leadership isn’t complex; it begins w/self.  Remind yourself of this by reading the inscription on the tomb of the Bishop at Westminster Abbey.

 

Suggested Follows 

 

The MomPreneur

 

majestapatterson

 

Mompreneurs in Heels

 

Mompreneur Show

 

Inspiring Mompreneurs

 

Top 40 Mompreneurs

 

In the pursuit of knowledge 

I encourage you to review the additional resources below. A blog of this length leaves the door slightly ajar; please empower yourself to kick it wide open!

 

10 Mompreneurs Who Are Crushing It

 

Mompreneur Magazine

 

The 25 Best Business Ideas …

 

Mompreneur $

 

10 Inspiring Tips …

 

Mompreneur Media

 

In short

  • Moms with businesses & kids are trailblazers
  • Your values & principles
  • Culture into Vision
  • School needs supplements …
  • … or choose a parallel path
  • Staying the course
  • Add’t resources for you, Mrs. Mom-Preneur

 

Thank YOU for reading!

____________________________________________

How to Find Freelance Film Gigs

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by Lena Strothe

Being a freelancer is both incredibly freeing and nerve-racking. Choosing your projects and determining your own schedule is a luxury, but it is also a constant grind to find your next lead or client. The entertainment industry is especially notorious for its competitive and cutthroat nature when it comes to staffing. With that in mind, here are a couple of helpful tips for finding your next gig:

USE SOCIAL MEDIA TO YOUR ADVANTAGE

Social media is an absolute must for freelancers, especially for those of us in audio/visual fields. Update your Twitter with work availability, post pictures of your latest project on Instagram, and be on the lookout for Facebook groups that are specific to your field. I have gotten a lot of my leads just by periodically checking on 10-20 production resource groups. Personal favorites include “Freelancing Females” and “I Hella Wanna Be On Set.”

USE INDUSTRY SPECIFIC TOOLS & JOB BOARDS

There are tons of great ways to look for gigs online nowadays, but ideally, you’ll want to stick to sites that cater to our industry. Mandy, Production Hub, and Staff Me Up are all good examples of this, although it can be easy to get lost in the sheer amount of applicants. Try to be as specific in your search and in your profile (union affiliations, genre experience, special skills, etc.) as you can. For a smaller, more vetted community, you may also want to check out Wrangle, an invite-only community and staffing platform for media freelancers that rely on recommendations, user feedback and a verifiable professional work history when selecting for members.

CONSIDER CO-WORKING SPACES

For a lot of industry folks, a good amount of time is spent networking, prepping, budgeting, and pitching for the next project. While these are all tasks that can technically be done from your home desk or – let’s be honest – living room couch, I would urge freelancers to consider spending some of this time at a coworking space. Each city has different options, but popular hubs like WeWork or the more women-centric community The Wing are a fantastic way to meet likeminded creatives while writing, working or grabbing coffee at the communal kitchen. Another plus: they offer great networking events that may help you widen your client base!

Alright, best of luck out there ladies. Network, promote and co-work your way to the next dream production gig. Break a leg!

 

—————————————————————————————–

Lena is an LA-based Content Producer, specializing in Film Marketing. Notable theatrical campaigns include Aquaman, Ocean’s 8 and Marvel’s Jessica Jones.

Education … School(ing) … & Degree Signaling by @SBSLEducSoltns

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Dissecting the Differences

 

 

Remember ‘synonyms’ & ‘antonyms’?

 

Let’s revisit 2 words from our common past in a primary (‘K’-’5’) classroom.

Our teachers very likely taught us that a synonym’s definition = this ; whereas, an antonym’s = this.

Many graduates would admit, being authentic & unguarded, that much of what they learned while seated in a neat row of desks rarely, or maybe occasionally, applies to their professional lives post graduation.

This post’ll put these 2 terms in an entrepreneurial context; be advised that your assumptions, mindset, or experiences could be challenged head on, or perhaps, be confirmed.

 

Whichever it is for you, I appreciate your open mind all the same.

 

What might ‘education’ , ‘school(ing)’ & ‘degree signaling’ have in common?

Before dissecting the differences, we’ll talk a bit about what binds these three unlike concepts together.

 

  • They’re all often lumped together by companies who hire using conventional ‘HR’ practices
  • Over time, each one split off from the other two, in theory & in practice
  • Each have a purpose in the eyes of [a] stakeholder group/s

 

Let’s take each at face value individually. As you read, ask yourself: How might I envision, strategize, & apply each to my business?

 

Education = ‘educare’

 

Becoming deeply educated can absolutely result w/o hard evidence in the form of ‘POC’ (proof/s of credential/s).

 

Great education defies structure because it is always (always!) individualized, personalized, interactive, nimble, responsive and inspired.

– O. DeMille

 

Does this quote sum up your own experience inside of a school’s classroom?  If not, why? Ask big, open ended questions to net the very best long term value.

A self directed, customized path exists for most any citizen who looks for it.  Have you?  Do you encourage your staff to be lifelong learners?

 

Some education options to thoughtfully consider as a new startup, an existing business seeking to scale up, or if you’re looking to further diverse your income streams with a 2nd ( or 4th 🙂 ) venture:

 

  • 1:1 mentorship
  • Digital badging ( a form of ‘hot unbundling’ )
  • Apprenticeships
  • Extern/intern -ships
  • Digital nomadic / Gig economy

 

School(ing) = ‘skhole’

Going to school does not automatically imply that one is educated, nor should anyone jump to conclusions & suggest that all schools fail to educate. It’s not that clear cut, nor is it a ‘public v. private’ dichotomy, either:  There are above average, even great public, the same as exemplary private ones, from border to border, & sea to sea.

 

In this powerful essay, the late John Taylor Gatto opined:

 

Schools were designed by Horace Mann and Barnas Sears & W.R. Harper of the University of Chicago and Edward Thorndike of Columbia Teachers College and others to be instruments for the scientific management of a mass population.

 

Think this over:  As a business professional in the late 2010’s, does this sound anything like being educated?

Keeping squarely in mind that ‘skhole’ ‘s etymology clearly shows a word that no longer equates to educare, the root of education.

 

Huh? What’s ‘degree signaling” ?  

As America transitioned from a wartime footing ( mid 1940’s ), the economy morphed from one focused heavily on blue collar industry to one where white collars were the in demand choices.

 

As …

Factories = Products = blue collar industrial age

 

So … ( oft times )

Offices = Services = white collar industrial age

 

The ‘Organization Man’  was in the driver’s seat; it was a supremely influential read.

And the GI Bill offered taxpayer monies to returning vets to encourage careers in a service industry, often in a large office managed by a large corporation.

 

Year by year, decade by decade, by the late 80’s- early 90’s, a ‘college for all’ mentality sunk into many facets of our society, discouraging entrepreneurship (‘E’ pathway), the trades ( CTE/Career & Technical Education, primarily available thru community colleges ) , & other viable options

 

Thus, degree signaling was birthed …

If you had ‘POP’ ( proof of paper ) in hand, plus a resume / cover letter, you were more likely to be hired by a company, given a title, salary, & cubicle, & asked to play your often invisible role in the delivery of a service to the marketplace.

Yet, creative disruptors such as Praxis put forth for rational discussion that there IS a different way.

 

It’s up to you, with your open entrepreneurial mind, to decide if you’re willing to hire/promote, &/or make choices that are, ahem, ‘educated’, or driven solely by nostalgia.

 

Suggested Podcasts

 

How to Start a Startup

School Sucks Project

Modern Learners

 

Keep on learning, dear readers

 

As always, it’s a pleasure to provide additional resources to move you further along the journey.

 

School vs. Education. Where are we now?

Why the College Degree Is a Signal …

 

Mindvalley U

Stop Stealing Dreams

This is the sequel to ‘Stop Stealing Dreams’

 

30 Best Education Podcasts

Series: School is Optional

 

In short

 

  • Revisiting definitions: synonym & antonym
  • What these 3 terms share in common
  • Defining education more sharply
  • Schooling is its own concept.
  • Degree signaling?!
  • Podcast suggestions
  • Add’t resources

 

Thank YOU for reading!

______________________________

The Energy of Entrepreneurship by @SBSLEducSoltns

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( A flyover of all the glorious forms of creating your own asset )

Just as a strong case can be made that entrepreneurship & education are intertwined, so the same can be said for energy & entrepreneurship. How many business owners do you know who live day to day with boundless determination?  Joy? A skip in their steps?

 

We have a B-i-G opportunity! We should encourage entrepreneurship’s many forms so the energy in our society is always flowing, & many new assets are created to better ourselves, families, communities, nations, & beyond!

 

Describing Our Economy

 

Thought leaders have been using various labels:

 

Conceptual Age

 

Gig economy

 

Youpreneur

 

Multisided platforms ( ‘Matchmaker Economics’ )

 

You might wonder; how do these inform, inspire, & instigate citizens to leave mediocrity behind to embrace these energetic forms of entrepreneurship?

Inform(ation)

 

With conventional classrooms in all 3 tracks very slow to adapt to the modern era, as entrepreneurs, we can share stories, teachable moments, & connections with those in our own, as well as younger, generations.

Welcome any opportunities to be someone’s mentor, advisor, or coach. Focus on paying forward crucial knowledge to others. Serve 1st always!

 

Inspire (-ation)

 

Often, entrepreneurship is not a soft fluffy bed; it’s part of the charm of the day to day journey to struggle at times! Anything that comes ‘easy’ often has more downside than engaging in smart x hard work building a business.

Don’t hide this from those whom you talk with, yet don’t muddy the clear lens of a passionate individual who wants to be a difference maker. Inspire her by adding value, w/ no stated expectation of reward or return.

 

Instigate ( lighting sparks )

 

Those who deeply understand principles such as the ‘Five Laws …’ & ‘Law of Attraction’  should be beacons of inspired instigation in her circles of influence.

The sparks lit in the fire pits of today will lead to the solutions of tomorrow.

So many of our most pressing societal challenges can be solved with entrepreneurial energy; if you flip back through the pages of history, you’ll see this jump off the pages.

 

7 Forms

 

Now, we transition from the most valuable question, why?, to what? +

 

( + we’ll leave out ‘how’; JFK’s 1962 Rice Univ Speech is the model for why not to focus on this Q )

 

Franchisor/franchisee

 

  • Franchise consultants set up shop to help someone who has the liquid capital to purchase a brand & its intellectual property, turnkey system/s, & in many cases, a ‘bricks & mortar’ location. Franchisees are far from cutting edge concept; although if you were talking with your grandparent(s), they would tell you that at 1 point, it was new & barely understood!

 

Solo-preneurial / proprietor

 

  • This is the simplest form. How do you monetize? Choices inc. hour for dollar billing ( ‘self employed’, creating your own job ); using a retainer; or working on a project basis. As with any form, there are pluses & the opposite; yet, if you’re very new to entrepreneurship, keeping things uncomplicated may be your wisest choice.

 

Gig / freelancer / contractor

 

  • Gig based businesses abound in our modern age; do depth based research to find options best for you.  Freelancing is very common in right brained, creative pursuits like social media, content/digital marketing, & writing.  Finally, being a contractor for a larger enterprise where you are offered more flexibility than an old school W-2 employee could very well be a win:win arrangement.

 

Broker / Agent

 

  • Insurance & real estate:  Both have high name recognizance, even by those who have never been entrepreneurial. Many of the agencies & companies operating in these very mature industries are always looking for someone who is servant minded & willing to tailor a solution to the consumer/prospective policyholder or buyer/seller ‘s unique needs.

 

Direct Sales

 

  • This form is newer on the block than its sister ( see below ).  How is it different than Ntwk Mkt/MLM?  It often generates income for the owner through the promotion of events versus growing a team.  For instance, you set up a cooking demo, offer products to those that attend at a % off, & build a relationship with them that goes beyond 1 transaction. Often, social media is used most often by these consultants, hosts, & associates.

 

Network Marketing ( MLM )

 

  • A mature form, when compared to its brother ( scroll up ), they’ve been options for upwards of a century! Yet, there is still much mis-understanding, inaccurate representation of its legality/lawfulness, etc.  This form is absolutely viable, esp. for those with people skills; those who are patient & don’t expect income overnight; or someone who is able to lead another by serving her first, a fundamental for building a team that replaces you.

 

Licensor / licensee

 

  • The licensee model is essentially ‘franchisee lite‘.  It has many elements of the latter, yet it doesn’t necessitate a bricks & mortar storefront;  often, you can be a mobile-preneur ( easily able to work at a coffee shop, coworking facility, or at home ). Licensors offer intellectual capital ( logos, brand awareness, a systems based approach to building revenue & cash flow ) in exchange for a 1 time, or recurring payment(s).

 

Lots of – ‘Preneurs!  Which are you?!

 

Profiles Worth Following

 

Sidepreneur

 

Mompreneurs

 

Teenpreneur Inc

 

Self directed Educational links

 

Employee vs Entrepreneur – Which is Riskier?

Actually, Starting Your Own Company …

Becoming an Entrepreneur …

 

In short …

 

  • Describing today’s economy
  • Inform, inspire, & instigate
  • 7 forms of energy: entrepreneurial options
  • Types of -preneurs
  • Three Twitter handles
  • For further learning …

 

Thank YOU for reading!

CoWorking is Cutting Edge ( and Cool! A Primer. ) by @SBSLEducSoltns

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Coworking is a remarkable concept that will enable many additional citizens to pursue their callings in entrepreneurship without the pratfalls of the prior 2 eras, the blue & white collar industrial ages.

 

No longer will the price tag, complexity, or fear of having to sign a multi-year lease, or rent to (eventually) own agreement be a stumbling block to the dream to be in control of your income stream(s); you’re now sharing costs & concurrently joining an entrepreneurial tribe.

 

What is coworking?!

 

This is a superb definition

 

Think it over: We’ve really only had this option for little more than a decade. Running parallel to the astonishing rise of social media & the proliferation of smart devices, co-working grew from humble beginnings.

 

At this point, choosing to become a member of an existing co working space, whether it’s new, or well established, tags you as a late ‘early adopter’ or at the onset of the ‘early majority’ class(es) of business owner/professional.

 

Intrigued to know more?  Please click here.

 

Options for your business’ physical presence

 

All things being equal, there are 4 choices:

 

  • Work from home.  The flexibility of merging personal & professional lives under 1 roof always has appeal. Yet, if you’re a mom-preneur, have other neighborly commitments, or are easily distracted by the mass media, you might want to ask the hard question: will you be productive, or will you be ‘’busy’ ?

 

  • The ‘coffee shop’ = office.  Whether its an independent cafe, Starbucks, or Panera Bread, maybe you arrive early in the AM, order coffee & bagel, set up your notebook/tablet in the far corner near an outlet, & start working; that remains viable for some amongst us.

  • Conventional ‘bricks & mortar’.  Some business models & professions simply must have their own physical space:  Medical office/clinic? Restaurant/bar? Retail, esp. a clothing store?

 

  • And, then, there’s coworking. This article breaks down common options that most any space in your metro area will, or already is, offering.

 

Click to Tweet

 

“We break down walls so that we can breakthrough in our businesses!”

 

— Cynthia Chiam

 

Plusses of Coworking

 

Choose from the 4 above; none are ‘wrong’ – each option will appeal to someone & that someone might be you. However, let’s focus on the benefits of coworking.

 

You quite likely will …

  • Save a significant amount
  • Opt into various perks ( who doesn’t love ‘complimentary’ coffee?!? )
  • Find flexibility ( month to month arrangements are commonplace )
  • Learn how easy it can be to ‘barter’ services &/or products with your community/tribe

 

What if …

 

… co working hasn’t yet come to my area?

Take heart: many visionaries haven’t yet pushed outside the top 25 metros.

As always, there’s a trail of ‘breadcrumbs’ that the profit motive will enable, bringing facilities to your city.

 

One pioneer shares his vision – click here to read a short Q&A w/ him.

 

How Does Co Working fit into the Gig Economy?

 

Jim Collins, in his terrific book, ‘Great by Choice’, taught us to be able to zoom in & zoom out.

 

Let’s zoom out …

 

… & answer this Q.

 

  • 1st, co working is similarly flexible.  Do your research & check as many options as exist in your area; most spaces heartily welcome entrepreneurs who don’t want to sign multi-year deals.
  • 2nd, the Gig economy spotlights project ( ‘gig’ ) based ‘work’; so does a co-working space. You can run this type of business easily & find much joy in the process
  • Next, this economy encourages interdependence, as does the coworking option. Your ‘benefits’ ( insurance, investment vehicle/s ) could very well come in a barter agreement with a sales pro who offers them to solopreneurs & sits right next to you in the space.
  • Last, your ability to be cash flow positive is accelerated; you can keep your prices aligned with your ideal avatars & earn more without having to pay steep lease or rent payments.

Suggested Profiles

 

Using hashtag #coworking as a starting point, I suggest 3 Twitter handles worth a follow:

 

Deskmag

 

kowrkdotcom

 

New Worker Magazine

 

If you happen to be in, or looking to move to, central OH …

… the options are a plenty! Here’s a quick primer on some tip top choices:

 

CoHatch

 

Brickhouse Blue

 

Haven Collective

 

&  Serendipity Labs

 

Fantastic ‘All in 1’ Resources

 

As with any topic, the internet is a treasure trove of goodness, when used for altruistic means.

 

Co-working is no exception to this mantra. Here are a handful:

 

https://www.visualcapitalist.com/visualizing-rise-co-working-spaces/

* the BEST. The infographic on the above from December 2018 is amazing!

 

Top 60 CoWorking Blogs, Websites, & …

 

From coworking spaces to who is …

 

In the Gig Economy, Coworking spaces …

 

In short …

 

  • What exactly is coworking? Let’s explore.
  • 4 options you have for locating your business.
  • The positives of choosing coworking
  • Coworking’s a big trend, yet it’s not everywhere yet. It will be, though. Stay tuned!
  • Coworking & the Gig Economy are ‘fellow travelers’ = deeply interrelated.
  • The Twitterverse, unsurprisingly, has valuable handles worth following

 

Thank YOU for reading!

Trends to Watch in the final 365 days of the Decade by @SBSLEducSoltns

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by SJ Barakony | Featured Contributor

 

2019 awaits. How ready are you & your business for these 13 trends?

 

Can you believe it?! Yes, its true: we’re less than 2 weeks away from another New Years’ Day; so, let’s dedicate a toast to our businesses, our families, & friends!

Not only that … did you notice?  It’s also the last year of the first decade of the ‘new’ century.

 

Where were you on 01 Jan, 2010?

 

Was your business even open?

How did you communicate with your clientele?

Have you rebranded since then?

 

…  That’s NINE years ago, believe that!

 

The Mindset of the Futurist

 

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”  — Buckminster Fuller

 

#quotestoliveby #futurist 

( Click to Tweet the above )

 

Many thought leaders, chief amongst them the futurists, visionaries, and creative disrupters, know of Fuller. He laid this cornerstone of thought and its now part of his legacy, to be embraced by generations not yet born. It is from this core thesis that we’ll push ahead – unveiling a market basket of trends that your business will be impacted by in some manner in 2019 ( & beyond. )

 

 

A Bakers’ Dozen

 

Laying out 13 that I, as a futurist, am personally invested in tracking; each of these are invigorating and, in the hands of the benevolent & bold, will usher in as yet unknown amounts of potential energy to our nation(s), states/provinces, and localities:

 

Mobile revolution

Smart Cities

Blockchain / Crypto currencies

Gig Economy ( Conceptual Age )

Automation ( AI, Machine Learning, Robots )

Autonomous Vehicles \ Drones

Holistic Wellness ( > sickcare )

Decentralized [ social & news ] media

Self directed education & learning ( schooling & credential seeking )

Communities / tribes

Social enterprises ( modern mutual aid societies )

Principles > politics

Holocracy ( future of ‘work’/places )

 

 

In pursuit of a deeper understanding of the bright future which awaits

 

Even a rudimentary understanding of 1, some, or perhaps all of the 13 trends shared above won’t be embraced at deeper levels of awareness, acceptance, and consciousness without continually reading, listening ( podcasts, audio books ), & watching ( videos, webinars )

 

Two #mustread books in this space are linked below, to further illuminate your path.

I wholeheartedly suggest investing in them as a holiday/Christmas present for yourself & for those whom you hold most dear.

 

A Whole New Mind

The Code of the Extraordinary Mind

 

Suggested Follows out in the ‘Twitter’verse

 

Futurist Rankings by Ross Dawson

Generations Timeline – After the Millennials by Anne Boysen

Gold vs. Cryptos: Invest or divest … Here … from Gerald Celente

4 questions to test your intellectual humility via Daniel Pink

 

 

Don’t Argue, nor Debate

 

Instead, as we see, hear, and experience more & more creative disruption which impacts our professional sphere ( inc. our business’ cashflow, income streams, etc. ), shall we abandon the negativity, time loss, & win/lose (or worse, lose/lose) outcomes from arguing & debating?

I propose an equivalent swap of the above two non futurist, consumerist terms for those that produce & add value:   Discussion & rational discourse.

 

As 2019 dawns, I thoughtfully (channeling one of my many informal mentors, Mr. Dale Carnegie), throw down a challenge:

 

Whether with yourself ( self talk ), your staff, clientele/customers, or a prospect, engage in thought provoking win/win discussion or a structured rational discourse with him/her/them in the next several weeks

 

Word Play: Choices to make to embrace the transformation underway in our workplaces  

 

As we ascend the ladder from unconscious incompetence on up to unconscious competence, let’s fully embrace how exciting each of these trends will be in our ongoing entrepreneurial journeys & resolve to learn new words

Some which are becoming anchored to the past as these 13 futuristic trends continue to evolve, expand, & replicate:  ‘employee’ ; ‘hierarchy’ ; ‘college for all’ ; ‘health care’ ; ‘cash’.

Does this indicate that these (let alone others) will disappear forever? Not necessarily. Yet, the early adopters in our business networks will already grasp the above, and quite a number more will eventually ‘see’ as you have/will!

 

 

Websites, articles, blogs, & organizations: Learn More & Take Action

 

Define. Learn. (then) Do.

We’ve defined a vision for 2019 & beyond. With numerous resources are embedded in the post already, let’s expand your learning zone:, what if you want to self educate even more?!

 

Ever more important, investing time in additional concrete steps to ‘future’ prep your business venture would be wise. I’m applauding you proactively, if you choose to do so!

 

 

Trends Research

Future Frontiers

A-speakers

Mind Valley

 

Future Today

AdWeek.com

Visual Capitalist

Futurism Blogs

 

In short …

 

  • 9 years down, 1 to go in the decade #ThinkItOver
  • Suggested Twitterverse follows
  • A bakers’ dozen trends
  • The futurist rankings & further resources to dig into
  • Don’t argue, debate, or fight the existing; discuss & set time for rational discourse
  • Word swaps:  let’s ‘play’ on a 2020’s field
  • What’s coming is exciting & transformational; fear not!  Embrace. Encourage. Uplift.

 

Thank YOU for reading!

& …