She Owns It

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Freelancing For The Longrun

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by Lucy Long

There is nothing better than going on a run outside with the wind in your hair. We give ourselves time to think and release endorphins. These runs outside are very comparable to the steps one should take to succeed as a freelancer. Freelancing is a lot like going on a run: from our changing speeds to our music taste, each component relates. Although running and freelancing appear to be entirely unrelated, they oddly fit together like a glove.

 

1.   Speed

All avid runners know not to go full speed at the beginning of their run. Sometimes, it may be hard at the start. You may be too tired or not excited, but after some time, you will forget about the hardships. It’s all about working up to a steady and comfortable pace.

This is exactly what it’s like to start freelancing. It may be hard to find clients at the start, but after a while, we will begin networking with our connections and find freelance opportunities. The important part is not to give up. A freelancers inbox may be empty at first, and they are frustrated that they’ve devoted hours to crafting those ideal outreach emails. But, after finding the perfect client to work for and gaining some experience, the freelancer will start a slog jog.

 

2.   Running Community

When going on a run outside, I can almost guarantee you will see another exerciser getting in their daily swear. I always wave to these individuals or give them a head nod of acknowledgment out of common courtesy. Sometimes I see them repeatedly for a few days, and it’s customary to say “hi”- they are a regular on my route. You may be thinking: How does saying hello to random people you see on your run relate to freelancing?

Well, freelancing is all about making connections; we have to network ourselves so our name can be passed along to other bloggers, businesses, media etc. The only way to grow our service is to market ourselves to others and make genuine connections that may end up being profitable. Once we have these connections, we have to provide for them and manage freelance expectations of our different clients.

 

3.   Music

Each run requires a different playlist. I like to switch it up each day, so I don’t get bored; maybe even play a podcast if I’m feeling it. My music ranges from country to 80s hits, ensuring that I never get bored. The different music we choose is similar to the various services we need to offer as a freelancer. From what I have learned, the best way to market yourself is to provide more than one service.

For example, if a business is looking for a freelancer, they would instead hire an individual who can create content and SEO work, rather than hire someone who can only do blog writing. Then If you are not a jack of all trades, your client will have to hire another person to do the other service, lowering your pay and potential.

The best way to attract clients is to market yourself and show off what you can provide. By enhancing your key attributes and broadening your portfolio, businesses will be drawn to your services.

 

4.   Shoes

Have you ever run in a shoe that doesn’t fit quite right? If not, let me tell you, it hurts a lot, and you can risk injuring yourself. Think of Cinderella’s sisters, they tried to force the shoe on them, which was not pretty!

If we offer a service we are not quite good at, we risk tanking our business. We do not want to get a lousy reputation by trying to force something to fit. May that be a shoe or specific skill- it’s best to stick to what you know will produce positive results. It’s imperative to find the right fit!

 

5.   Fuel yourself

The most crucial part of running is to make sure you fuel yourself properly. By eating before a run, we give ourselves the energy to fuel our miles, and food after a run helps our muscles recover from the strenuous activity. By disregarding our nutrition, we risk fractures, and our runs will be slow.

Fuel for runs is like practice. By practicing, we can make sure that we are able to get work done with the intended results adequately. We can practice our work by helping a friend do a task in your toolbox of services or go pro bono for some clients.

 

Conclusion

By understanding what it takes to become a freelancer in the long run, we are helping pave the way for success. The key points any freelancer needs to realize is that it will first be slow to pick up clients. But, after finding work, we must remember the importance of networking, broadening our services, being honest about your capabilities, and practicing. By understanding these concepts, freelancing will soon become natural.

 

Just like going on runs, it will take some time until we reach that steady pace. Just tie on the right shoes and get the playlist going because you are headed in the right direction.

 

Lucy Long is a Strategic Communications major with a Data Analytics minor at Texas Christian University. She also spends her time writing for Carson Leslie Center blog.

 

 

 

 

Financial Help for Freelancers, Gig Workers, and Creatives During The Coronavirus Pandemic

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As the COVID-19 pandemic spreads across the world, the United States’ economy is suffering. Businesses big and small are closing their doors, and hardworking people are losing jobs, struggling to put food on the table, and drowning in unexpected healthcare costs.

Thankfully, both the federal government and other groups recognize the need to provide financial assistance to small business owners, entrepreneurs, artists, freelancers and independent contractors. In the wake of the Coronavirus pandemic, unemployment benefits, grants, and funds are helping freelancers, artists, and SMBs survive.

If you’re a boss babe who needs some financial assistance to keep going, check out these funds, grants, and loans to help you make it through COVID.

 

Funds and Grants for Freelancers

Women freelancers are some of the most economically vulnerable workers in America right now. The companies and contracts that used to pay your bills are cutting costs—and that often means fewer jobs for freelancers. Here are some places you can look to for help during these uncertain times:

 

The Freelancers Union has cooperated with companies like Fiverr and Upwork to create a Freelancers Relief Fund that helps freelancers weather this storm. The fund offers “financial assistance of up to $1,000 to freelancers who are experiencing sudden hardship as a result of the COVID-19 pandemic, whether as a result of illness, lost work, or caregiving responsibilities.” You can use this money to pay for food, utilities, and more.

Freelancers Union

The Freelance Co-Op, a group established to empower freelancers with the resources they need to run their own businesses, has created a COVID-19 Emergency Fund. These funds can be used for medical bills, utilities, food and even childcare. It’s important to note that there is a stipulation that those who receive funding donate the same amount to a similar charity when they get back on their feet.

Freelance Co-Op

 

Financial Assistance for Small Businesses

Small businesses often run with little to no financial safety net, which means the COVID-19 quarantine is forcing many women-run businesses to permanently close their doors. Luckily, there are funds and grants popping up to help keep SMBs afloat.

 

The federal government and SBA are working with state Governors to offer financial relief as well as business counseling to small businesses who are struggling due to Coronavirus. The SBA is providing SMBs a low-interest loan with a long repayment schedule, if needed. You can use the funds to pay “fixed debts, payroll, accounts payable and other bills that can’t be paid because of the disaster’s impact.”

Small Business Agency Disaster Assistance Loans

Business For All grants. In partnership with Verizon, the digital fundraising and advocacy platform Hello Alice is offering emergency grants of up to $10,000 for companies impacted by the coronavirus pandemic. $10,000 COVID-19 Business for All Grants are awarded on a rolling basis. General Business for All Grant applications are due September 25, 2020 at 12:00 am PT.

Hello Alice Business For All

Google announced an “$800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic.” Though they aren’t offering direct grants to small businesses, they are providing SMBs with active Google Ads accounts $340 million in Google Ads credits. According to Google, “credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across our advertising platforms.”

Google Funding and Grants

 

Funds and Grants for Creatives, Artists, and Musicians

 

The Creator Fund from the email marketing company ConvertKit is offering financial assistance of up to $500 for artists and small business owners. Supporting Creators in Need.

The Creator Fund

MusiCares is aware of the enormous financial burden to those whose creative practices and incomes are being adversely impacted by COVID-19. In response, The Recording Academy® and its affiliated charitable foundation MusiCares® have established the COVID-19 Relief Fund to help the music community affected by the Coronavirus pandemic.

The Recording Academy / MusicCares COVID-19 Relief Fund

Sweet Relief Musicians Fund provides financial assistance to all types of career musicians and music industry workers who are struggling to make ends meet while facing illness, disability, or age-related problems. In other words, Healing Musicians in Need.

Sweet Relief Musicians Fund

 

Additional Resources:

How Public Relations Can Benefit Your Brand by @lucyrk78

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by Lucy Render-Kaplan | Featured Contributor 

Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, it can strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, helps develop trust and increases your presence, which leads to more sales, new clients and even potential investors.

Develop Brand Identity

Getting the word out about who your brand is and why you exist is important! Only you can tell the unique story about your product or services and why people should choose you over other similar brands. If the public doesn’t know that you exist, you are missing out on sales and helping others via your services.

Grow Trust and Credibility

People buy from people they trust. More and more, consumers are growing wary of companies telling them who they are – they’re listening to others recommendations. When a company keeps popping up in the news or written about by a journalist people follow is not only beneficial in building trust, it can directly lead to sales. Being featured in the press – especially in this day and age, where social media outlets can distribute your articles across the entire spectrum of Internet users — allows you to leverage this attention as support for your cause. Create a press page on your company’s website so you can display your success in the press to viewers.

Thought Leader Spotlight

Your PR agency can work with the founder of your client’s brand or a spokesperson from the brand on how to best present on camera and in interviews with the press. They can then pitch them to talk as an expert in industry-related news. Having an internal spokesperson serve as an expert is a great way to grow awareness about your company and is key in growing brand awareness.

Create Buzz

A public relations campaign can help share your key messages, create or boost brand buzz and help you build an engaged following, leading to more exposure, clients and brand awareness.

Attract Donors & Increase Funding

Earned media coverage can attract donors and investors to help increase funding.  Media coverage is often vital and can be a deciding factor in how they decide to give.  A powerful PR campaign shows that you invest in your business, your reputation and have a commitment to growth, which is very attractive for funders.  The right media placements at the right times can be used to attract the attention of VCs and other investors. With the right messaging and strategy, PR increases your credibility as a stable and potentially lucrative investment target. So why do PR? If you’re an early- or mid-stage company, your next round of funding may depend on it.

If any of these reasons appeal to you, securing a publicist or signing with a PR firm may be the next step to level up your business.

Gig – Sharing – Youpreneur – [Ec]onomy by @SBSLEducSoltns

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by SJ Barakony | Featured Contributor 

 

‘Lean in … it’s growing daily.’

 

As this blog goes live, we find ourselves on a chronological cusp; it’s not just A New Year’s Eve/Day:  it marks an entirely new decade!

The 2020’s will bring us untold innovation which’ll make us do double-takes; one trend, though, that we can better understand since it’s been growing since ~ 2008 ?

 

A > It has multiple monikers:  Gig / Sharing / Youpreneur. 

 

All = synonyms for an independent workforce which’ll continue to improve day to day life, so long as we don’t stoke fear, assume, become too comfortable, or let corporate entities dictate the narrative.

Here’s a fundamental Q:

 

How can we entrepreneurs be trailblazers for our peer generation, those older, and, yes, younger, for this economic paradigm?

 

Gigs are Great

We’ve likely heard, or know someone who’s a ‘side’ hustler; this person’s also a side ‘gigger’.  She’s pursuing gig economy income, driven not by trading units of time for currency/dollars & cents; rather, via representing a product/s, service/s, &/or sharing her specialized knowledge in/to the marketplace, earning $$ in return.

This infographic offers a flyover, showing how many ‘gigs’ are available, just via smartphone apps.

Yet, there is far more at ‘work’ here: Entire new business models have, and will continue to be formed. One recent example?  Click here.

The back to back [ ‘blue’ & ‘white’ collar ] industrial ages shall continue to be supplanted by gigs, although it will necessitate re framing, challenging 20th century assumptions, & being willing to exchange calculated risk for more time & financial flexibility.

 

For it matters not, how much we own, the cars . . . the house . . . the cash. What matters is how we live and love and how we spend our dash.

 

― Diane Mulcahy, The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want .”

 

Sharing = Collaborative = Interdependent   

‘Share & share alike ..’ – weren’t we told this by a doting parent(s), or maybe a primary school teacher at some point?

However, as we aged into adulthood, and started our business(es), we might’ve forgotten this sage advice. We either learned how to be dependent ( ‘employ’[ee] – to be used (utilized)) , and/or that we had to be a cowgirl, & do entrepreneurship all by ourselves, as an in-dependent.

Not so fast!  Sharing economic models enable us to rebuild trust with our peers, be inter-dependent, and find/leverage ways to collaborate & partner with others.

This visual is worth many words.

 

Multisided Platforms / ‘Matchmaker’ Economics

This new economic era is restoring and flat out creating new sparks of creativity that were lost in the very linear, centralized, & hierarchical industrial ages preceding it.

This terrific post will make you think; next time you grab your smartphone & search for an AirBnB, you’ll look at this research in a fresh way.

Matchmaker (‘ing) is worth trillions – it squeezes inefficiencies out of conventional producer/seller→ consumer/buyer bilateral relationships & builds bridges. It is beyond intriguing & sits squarely in this new [ec]-onomy.

 

What’s a “You” Preneur, anyway?!  

YOU ‘re worth far more than a rigid, pre-defined wage, salary, or compensation package. Shouldn’t your pay be aligned with the absolute value you deliver to your clientele, & not based on the usage of space & time ( = occupar / occupation ) ?

Most, if not all, entrepreneurial minded people reading this would say ‘absolutely!’

Thus, we’ve 2 words fused together, creating a combo which richly reflects the spirit, heart, & mindset of this new economic model:  YOU + [entre] preneur.

 

Overcoming …   

There are 5 (‘for the hand’) root issues which stand in the way of ‘giggers’ & ‘youpreneurs’ ‘sharing’ more & building a stronger entrepreneurial edifice in the 2020’s:

 

  • Our 125+ year old schooling ( not truly education ) tracks, ‘K-12’
  • Fear ( cynicism, unhealthy skepticism, & negativity )
  • A completely broken political system
  • The incumbent hierarchies

&

  • Comfort/familiarity

 

We can hurdle over the first by focusing on self-directing our education & loosening the grip of credentialed degree signaling ( esp if we have staff ); next, we can win out over fear by being faithful & focused; thirdly, how about turning towards local elections to drive grassroots transformation upwards to state/provincial &/or national/federal offices?

Fourth, be wise to what the ‘status quo’ says, and especially does. Often times, they’ll attempt to buy influence through the deeply flawed politics of today. Don’t let them; put your trust in your own small business & those of your peers. Lastly, don’t rest on your laurels or read your own press clippings. Always strive to sit in a learning zone.

 

Future = Free: IF we Choose

Many step up to ‘be their own boss’ ; yet, the promises heralded in transition tend to be lost in the haze of working harder, not smarter.

Freedom is such an overused word; for the purposes of this post, let’s frame it this way: It’s having many conscious choices always available to match with our  most irreplaceable asset, time.

The ultra flex & portability available in the gig/sharing economy is there for the taking. Lean into it!

 

Twitter ‘To-Do’s 

Youpreneur

Sharing Economy

Future Workforce

VisualCap

Suitcasepreneur

 

Let’s ‘future’ proof …

… your business(es).

Be unique & willing to unlearn what you were taught in a conventional classroom about economics & entrepreneurship.

 

A dozen things I’ve learned about …

6 Ghosts of Fear

 

… Multisided Markets

The Matchmakers 

 

Mutual Aid Societies & the Gig Economy

Rise of the Youpreneur

 

Read to Lead

25 Ideas …

 

Summing up … 

  • A major milestone is upon us!
  • A fundamental question …
  • Multiple monikers
  • Multisided & matchmaker
  • 5 challenges
  • “Free”dom
  • ‘Future’ proofing

 

Thank YOU for reading!

____________________________________________

4 Pillars of a Civil Society by @SBSLEducSoltns

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The ‘Holidays’ …

 

… offer entrepreneurs a renewed opportunity to serve, solve, & be civil, especially in hyper competitive industries.

 

With this mindset, we can ask ourselves a key question:

 

How can business owners strengthen the pillars of our civil society?

 

Please think & then brainstorm ways to turn thoughts into energy; consider this post both informative AND actionable.

 

Defining civil society

This topic echoes last month’s post, many definitions exist, leaving us with another question to ponder that’s also well worth our time. Which to pick?

 

Here’s my chosen one.

 

Yet, if you settle on another, there isn’t a ‘wrong’ answer; your choice is likely tied to your unique perspective, lens, and/or life experiences.

 

Civil societies, in the 19th century, often included a ‘sister’ term, a component, [a] mutual aid society …

 

[they] prefigure most functions of the modern state. They’re at least as old as armies, but their mission is life, not death. For millennia, people have banded together to provide each other with health care, pensions, … and livelihoods. They have also leveraged their numbers to elicit some of these same benefits from those other two institutions, business and the government. Mutual aid extends the bonds of kinship and makes individuals into citizens.

― Anya Kamenetz

 

1st pillar :  The Family   

The holidays & families often are rightfully intertwined: so, too, the first pillar of civil society is emblazoned with the word ‘family’ & it’s an earned label.

 

Maybe you’re a family business? Nearby where I live, the Conway Center is a terrific resource for them & the other businesses who seek to serve this demographic. Quite likely, there are ‘like’ organizations elsewhere in America, as family businesses are very common.

 

Perhaps some/all of your clients/customers are families?

 

No matter how we look at it, it’s rather challenging to separate family from civil society, and a civil society from entrepreneurship.

 

2nd pillar : Non Profits ( inc. social enterprise )  

As the 19th century transitioned into the 20th, mutual aid societies began to fade; previously thriving organizations were often overshadowed as America became more centralized, corporatized, & urbanized.

 

We’ve now begun (  this post offers backgrounder ) turning back, with a modern flair, to where we once were as a civil society. Rough edges & burrs on the saddle of the Gig (Sharing/Youpreneur) Economy can, without question, be ‘buffed’ by devolving & delegating societal challenges & thorny problems to non profit institutions, especially social enterprises.

 

What’s a social enterprise? As stated in this annual report, they’re ‘easy to understand’ & more necessary to renewing our nation than many might realize.

 

3rd pillar : Faith institutions 

Faith in the entrepreneurial ‘square’, our common culture, let alone civil society, often stirs up emotions & thorny debates.

 

To avoid needless arguments, I humbly encourage everyone to consider multiple definitions:

Perhaps you’ll pick ‘faith’ as defined by the venerable Napoleon Hill in his masterwork, ‘Think & Grow Rich’ , or maybe you’ll instead lean into a Judeo-Christian foundational definition, as espoused by organizations like Truth At Work.

 

No matter your decision, this pillar’s densely strong, earning its place as one of the key four; it props up each & every business owner at some point(s) in her journey from ideating a business, to launch/startup phase, thru ebb & flood tides, linear or exponential growth,  & further ahead into an as of yet unknown future.

 

How so? Faith oft times can act as the antithesis of fear; it can buttress your failures & keep you anchored to your purpose & mission.

 

4th & final pillar:  Entrepreneurs

And now, the spotlight shines brightly on Y-o-u:  The business founder/owner, the entrepreneur.

 

If by now it wasn’t crystal clear, it now will be: Entrepreneurship, in all its forms/types , is absolutely a pillar.

 

You’ve likely seen/heard statistics about small businesses’ vast importance to our nation’s vitality.

Or, maybe you’ve encouraged someone to start their own business at some point: maybe a family member?; neighbor?; a past co-worker?; or as a mentor for a future graduate or recent alumna from your alma mater?

 

Action(s) as common as keeping your business viable, including delegating task(s) to someone like Karissa , or expanding your product line, are each useful in ensuring that this fourth pillar will always be foundational for generations of Americans in the 2020’s & well beyond.

 

Further context to the first question

The first three pillars have boundless potential: leveraging 1, 2, or all 3 can enable your business(es) to morph from a pure ‘S’ [ self employed ]; to at least a hybrid ‘ S/B’, or even a straight ‘B’.  It’s the latter state where you’ve reached the nirvana of time freedom; you’re definitely working “on” & NOT “in” your venture, thereby freeing the owner to participate more actively in civil society.

 

Profiles Worth Following

NapHill.org

Social Ventures

Truth@Work

DSC

Sivers

YEA USA

Conway Center

 

Please invest further…

… in your thinking.

You’ve read & trustfully sensed the heart, soul, & spirit of this created content; now, will you commit to dig into this curated content from other valuable resources?

 

Civil Society

Mutual Aid Societies & the Gig Economy

Social Capital Primer

Root

B2C v B2B 

Working “ON” & not “IN” a Business

 

In short

  • The holidays offer a chance to reflect
  • Civil society: Quotable quote & definition[s]
  • First two:  Family & Non profits
  • Second 2 : Faith & Entrepreneurs
  • Further context
  • Follow these Social profiles
  • As always, take action: curated content from add’t resources

 

Thank YOU for reading!

____________________________________________

Stages of Success by @SBSLEducSoltns

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[ ‘S o S’ ] = Leveraging Stages to Earn Something More: Significance

 

Flying @ 35K ft

 

As entrepreneurs, we’ve often heard how important it is to be successful.

 

And, as so many of us also know, success is defined in so many different ways, through lots of different life experiences & lenses, that there could be a fairly large library filled with content on ..

 

What is success?

How to be successful?

Who is a success & Why?

Where can success be learned?

 

To be clear, the stages that will be discussed below all DO feed into this ‘black box’ known as success, however, in my reasoned view, if each is leveraged unto one another, you’ll earn something far more impactful in the long term:  Significance.

 

Success vs. Significance

It’s left to you, the reader, to decide what you seek to pursue. A quick web search returns oodles of success quotes & related content:

Click HERE , then HERE to dip a toe ever so slightly into the ocean: The video & infographic in the latter are wonderfully displayed, by the by!

 

“Whenever you see a successful business, someone once made a courageous decision.”

―Peter F. Drucker

 

Turning the page to significance, one of the best sources to land on?  THIS one.

Our businesses can either drive us, as their owner/founders, to a significant life, or our lives can be the spark on the embers of the business, turning it from just surviving, to a modicum of success, and perhaps significance.

 

So, the road, visualized as two lanes, does have one going in one direction, and the other in its opposite.

 

“The difference between real life and a story is that life has significance, while a story must have meaning. The former is not always apparent, while the latter always has to be, before the end.”

― Vera Nazarian

 

Breaking down the stages  

 

I contend that each stage can be swapped for another, so the order below isn’t as important as the very high level explanation of the stage. And, if you happen to have multiple business ventures, you might even leverage the 5 stages differently, if & when you choose to pursue significance in either, or more.

 

Mental 

There are miles upon miles of created content online that talks up the vast importance of an entrepreneur’s mental mindset – the ‘inner game’ between the ears, so to say.

 

To be successful, you might’ve already noticed how you might ( or already have ) had to tune out cynics, critics, and unhealthy skeptics.

 

How it is often best to replace, 1:1, the mass media’s many arms with podcasts, webinars, audio books, and the like.

 

Yes, that quote about your mind being a garden, and having to pull the weeds?  It’s quite accurate.

 

Cultural  

Your workplace culture, or the culture ( coffee shop/cafe?  Coworking space? ) in which you invest time if not at a physical location of some sort, definitely is a puzzle needing solving.

 

Culture is an amorphous term, just like success; many thought leaders come to varying conclusions.

 

Yet, if you’re the founder or owner of a business with staff on payroll, you know how crucial culture is; your customer service; turnover; &/or engagement/satisfaction are each outward signs of how healthy it is.

 

In this post from a few years ago, I opined that culture feeds into vision, then strategy, & lastly, tactics.

 

Social [ Capital ] 

Your professional network/s are immensely valuable; while it’s best understood that clientele can come from any one of many concentric circles  ( perhaps a connector led to to a center of influence to this individual ), a very important concept is that of social capital.

 

While there are many phenomenal resources out there, one of the most impactful is found in the work of Mr. Robert Putnam — linked below is his ‘primer’ website, which by itself is chock full of goodness and explains well why this is a stage of success.

 

Financial

Whether or not you believe in retaining the services of a financial advisor/planner, or otherwise, you’re definitely encouraged to embrace the vast value in understanding the financial stage.

 

In my own professional journey, which began with one business venture as a side gig/hustle, one of the most impactful stages I ever engaged in?

 

= Moving from a consumerist/W-2 to a producer/entrepreneurial view of dollars & cents.

 

Since the vast majority of conventional classrooms in our nations don’t include much, usually any, content on money/literacy, let alone wisdom on how to invest, spend, and/or save money, it is left to us, as the owner/founder, to tap into the deep rivers of resources.

 

Leader[ship] -> Legacy

This stage alone could comprise a series of volumes, if not another separate library, alongside the success.

 

In this recent post, I unpacked variants of leadership. It wasn’t all encompassing, however, feel welcome to re(read) it and combine this stage with that post, to equal greater impact.

 

An informal mentor of mine teaches that one’s influence ( Excellent podcast HERE ) flows to impact ( which we’ll intentionally define as significance, as you leverage all 5 stages ) , then the entrepreneur reaches what she needs to be a viable business:  Income.

 

Intentionally moving from leading to legacy is a topic that deserves its own post; yet, it’s included above since both seem to be deeply intertwined:

 

leaving a legacy necessitates leading, just as much as the river of influence x impact feeds the ocean of legacy.  

 

Suggested Social Follows 

 

Robert D Putnam

 

Jim Collins

 

John C. Maxwell

 

Robert Kiyosaki

 

Mindset Works

 

As always, you’re encouraged to …

 

… use this monthly post as a jumping off point; take it as the sound of the starter’s pistol in track & field:

 

Ready ( reading this  ).  Set ( click on the links ).  & …  Go!  ( invest in content, set goals, et al. )

 

Social Capital Primer

Success Magazine

Servant Leadership Institute

Great By Choice

Rich Dad Radio Show

 

In short

 

  • A high level overview
  • Comparing 2 ‘S’ words
  • The 5 Stages – one by one
  • Recommended Twitter follows
  • Additional content

 

Thank YOU for reading!

____________________________________________

Mompreneurs Educating Kids by @SBSLEducSoltns

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So, you’re a mom with a business …  

… & you want them to understand your why . 

 

Aspirations

 

You’re already the CEO, COO, & CFO of your household. Yet, you desire to create a legacy, being remembered as more than just a mom-preneur who provides a product/s, service/s, or specialized knowledge to the marketplace.

So you resume the role of primary educator; you’re on a mission to educate your kids on why you don’t have to go to “work” like their friends’ moms do.

Yet, the school that you’ve entrusted to prepare them for adulthood isn’t cutting it when it comes to discussing business principles & your value system; so, what should you do?

 

Values & principles 

 

How would you answer?

“What values and principles led you to become a mom-preneur?”

 

  • Autonomy ( I like to make my own hours, pick my own clients )

  • Mastery ( my prior experience in “Y” industry is enough to be confident in my abilities )

  • Purpose ( I am driven to be a difference maker on “Z” ; I am ‘called’ to serve “X” )

  • Maximizer ( I’m not paid enough by a 3rd party to do all that my family wants  )

  • Independent ( my personality & social style align with owning a business )

  • Quality time ( I needed to spend more hours w/ family )

 

Family Culture 

As someone who embraces entrepreneurship & leadership/professional development, you might be familiar with the late Peter Drucker’s attributed quote about culture.

Having defined culture, you can better explain your decision to be an entrepreneur as not only best for yourself, but one made in the best interests of the family; including your child(ren) will enable them to buy in 

Congratulations!! You’ve taken a huge step in ensuring that they will better understand if a client calls on you at an inopportune time or if you have to adjust the family’s budget due to ups & downs in your income.

 

Family Vision

Many entrepreneurs choose to start a business based on where they see themselves going after leaving the nest of an employer = a wise step!

While Stephen R. Covey has passed, the shadow left by his legacy is so large, he’ll always be remembered for his 8 habits

 

Of them, Habit 2 [ ‘Begin with the End in Mind’ ] is foundational.

 

“Covey says that all things are created twice: first, the mental conceptualization & visualization and a second physical, actual creation.

Becoming your own creator means to plan & visualize what you’re going to do and what you’re setting out to accomplish & then go out and creating it.”

 

Apply this truth to your household; then answer these Success Law questions …

 

Why are you in business?

Do you have multiple income streams?

What dreams have you put on the shelf due to a previous decision to trade time for money from an employer?

 

Insightful Infographic 

 

How mompreneurs balance …

–  h/t to @99designs for this –

 

Visuals tell more of a story than words alone, so your impressions gleaned after studying this one will further aid in self-educating your kids.

 

School falls Short

I often advise mompreneurs of this fact; it’s a somewhat inconvenient truth:

When you send you kid(s) to a conventional school, private (secular or faith based), or public (default option), the curricula, testing, mindset, & counseling offered for ‘careers’ almost always fails to include entrepreneurship.

 

Fill in the [Swiss Cheese] Holes

Think of a “C.A.R” when it comes to addressing the above …

 

C = Complement

 

Find mentor(s), online curricula, &/or teach your kids from your own experience about business to parallel what schooling doesn’t include.

 

A = Add on

 

If your kids are in their late teens & about to/or have graduated from HS, please discuss all 12 options besides college with them.

Or, if you truly want her to get a degree, ask pointed questions of the university re: if they teach about the “E” pathway

 

Bypass the holes; find or carve a clear path

The final letter in the acronym is a bypass …

 

R = Replace

 

Creating an end-around to conventional school can be done through a co-op w/ other parents ( your own school startup ) , or personalizing your kid(s) education by home schooling.

Both of these offer far more flex to include business concepts rarely, if ever, taught in default classrooms.

 

Dealing with Doubters

 

As Rocky passionately shared, the world [of entrepreneurship] certainly isn’t all ‘sunshine & rainbows’ …

… so for those fellow moms in your neighborhood who still “go to work” for a paycheck, for a spouse who isn’t quite on board with your business, or maybe you haven’t yet ‘closed the deal’ with your kid/s …

What do you do to quell cynics & critics?

There are many answers; I’d first encourage you, as someone who has built thousands of business relationships, to be the best version of yourself.

Simplistic? Yes, however, true leadership isn’t complex; it begins w/self.  Remind yourself of this by reading the inscription on the tomb of the Bishop at Westminster Abbey.

 

Suggested Follows 

 

The MomPreneur

 

majestapatterson

 

Mompreneurs in Heels

 

Mompreneur Show

 

Inspiring Mompreneurs

 

Top 40 Mompreneurs

 

In the pursuit of knowledge 

I encourage you to review the additional resources below. A blog of this length leaves the door slightly ajar; please empower yourself to kick it wide open!

 

10 Mompreneurs Who Are Crushing It

 

Mompreneur Magazine

 

The 25 Best Business Ideas …

 

Mompreneur $

 

10 Inspiring Tips …

 

Mompreneur Media

 

In short

  • Moms with businesses & kids are trailblazers
  • Your values & principles
  • Culture into Vision
  • School needs supplements …
  • … or choose a parallel path
  • Staying the course
  • Add’t resources for you, Mrs. Mom-Preneur

 

Thank YOU for reading!

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How to Find Freelance Film Gigs

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by Lena Strothe

Being a freelancer is both incredibly freeing and nerve-racking. Choosing your projects and determining your own schedule is a luxury, but it is also a constant grind to find your next lead or client. The entertainment industry is especially notorious for its competitive and cutthroat nature when it comes to staffing. With that in mind, here are a couple of helpful tips for finding your next gig:

USE SOCIAL MEDIA TO YOUR ADVANTAGE

Social media is an absolute must for freelancers, especially for those of us in audio/visual fields. Update your Twitter with work availability, post pictures of your latest project on Instagram, and be on the lookout for Facebook groups that are specific to your field. I have gotten a lot of my leads just by periodically checking on 10-20 production resource groups. Personal favorites include “Freelancing Females” and “I Hella Wanna Be On Set.”

USE INDUSTRY SPECIFIC TOOLS & JOB BOARDS

There are tons of great ways to look for gigs online nowadays, but ideally, you’ll want to stick to sites that cater to our industry. Mandy, Production Hub, and Staff Me Up are all good examples of this, although it can be easy to get lost in the sheer amount of applicants. Try to be as specific in your search and in your profile (union affiliations, genre experience, special skills, etc.) as you can. For a smaller, more vetted community, you may also want to check out Wrangle, an invite-only community and staffing platform for media freelancers that rely on recommendations, user feedback and a verifiable professional work history when selecting for members.

CONSIDER CO-WORKING SPACES

For a lot of industry folks, a good amount of time is spent networking, prepping, budgeting, and pitching for the next project. While these are all tasks that can technically be done from your home desk or – let’s be honest – living room couch, I would urge freelancers to consider spending some of this time at a coworking space. Each city has different options, but popular hubs like WeWork or the more women-centric community The Wing are a fantastic way to meet likeminded creatives while writing, working or grabbing coffee at the communal kitchen. Another plus: they offer great networking events that may help you widen your client base!

Alright, best of luck out there ladies. Network, promote and co-work your way to the next dream production gig. Break a leg!

 

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Lena is an LA-based Content Producer, specializing in Film Marketing. Notable theatrical campaigns include Aquaman, Ocean’s 8 and Marvel’s Jessica Jones.

Education … School(ing) … & Degree Signaling by @SBSLEducSoltns

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Dissecting the Differences

 

 

Remember ‘synonyms’ & ‘antonyms’?

 

Let’s revisit 2 words from our common past in a primary (‘K’-’5’) classroom.

Our teachers very likely taught us that a synonym’s definition = this ; whereas, an antonym’s = this.

Many graduates would admit, being authentic & unguarded, that much of what they learned while seated in a neat row of desks rarely, or maybe occasionally, applies to their professional lives post graduation.

This post’ll put these 2 terms in an entrepreneurial context; be advised that your assumptions, mindset, or experiences could be challenged head on, or perhaps, be confirmed.

 

Whichever it is for you, I appreciate your open mind all the same.

 

What might ‘education’ , ‘school(ing)’ & ‘degree signaling’ have in common?

Before dissecting the differences, we’ll talk a bit about what binds these three unlike concepts together.

 

  • They’re all often lumped together by companies who hire using conventional ‘HR’ practices
  • Over time, each one split off from the other two, in theory & in practice
  • Each have a purpose in the eyes of [a] stakeholder group/s

 

Let’s take each at face value individually. As you read, ask yourself: How might I envision, strategize, & apply each to my business?

 

Education = ‘educare’

 

Becoming deeply educated can absolutely result w/o hard evidence in the form of ‘POC’ (proof/s of credential/s).

 

Great education defies structure because it is always (always!) individualized, personalized, interactive, nimble, responsive and inspired.

– O. DeMille

 

Does this quote sum up your own experience inside of a school’s classroom?  If not, why? Ask big, open ended questions to net the very best long term value.

A self directed, customized path exists for most any citizen who looks for it.  Have you?  Do you encourage your staff to be lifelong learners?

 

Some education options to thoughtfully consider as a new startup, an existing business seeking to scale up, or if you’re looking to further diverse your income streams with a 2nd ( or 4th 🙂 ) venture:

 

  • 1:1 mentorship
  • Digital badging ( a form of ‘hot unbundling’ )
  • Apprenticeships
  • Extern/intern -ships
  • Digital nomadic / Gig economy

 

School(ing) = ‘skhole’

Going to school does not automatically imply that one is educated, nor should anyone jump to conclusions & suggest that all schools fail to educate. It’s not that clear cut, nor is it a ‘public v. private’ dichotomy, either:  There are above average, even great public, the same as exemplary private ones, from border to border, & sea to sea.

 

In this powerful essay, the late John Taylor Gatto opined:

 

Schools were designed by Horace Mann and Barnas Sears & W.R. Harper of the University of Chicago and Edward Thorndike of Columbia Teachers College and others to be instruments for the scientific management of a mass population.

 

Think this over:  As a business professional in the late 2010’s, does this sound anything like being educated?

Keeping squarely in mind that ‘skhole’ ‘s etymology clearly shows a word that no longer equates to educare, the root of education.

 

Huh? What’s ‘degree signaling” ?  

As America transitioned from a wartime footing ( mid 1940’s ), the economy morphed from one focused heavily on blue collar industry to one where white collars were the in demand choices.

 

As …

Factories = Products = blue collar industrial age

 

So … ( oft times )

Offices = Services = white collar industrial age

 

The ‘Organization Man’  was in the driver’s seat; it was a supremely influential read.

And the GI Bill offered taxpayer monies to returning vets to encourage careers in a service industry, often in a large office managed by a large corporation.

 

Year by year, decade by decade, by the late 80’s- early 90’s, a ‘college for all’ mentality sunk into many facets of our society, discouraging entrepreneurship (‘E’ pathway), the trades ( CTE/Career & Technical Education, primarily available thru community colleges ) , & other viable options

 

Thus, degree signaling was birthed …

If you had ‘POP’ ( proof of paper ) in hand, plus a resume / cover letter, you were more likely to be hired by a company, given a title, salary, & cubicle, & asked to play your often invisible role in the delivery of a service to the marketplace.

Yet, creative disruptors such as Praxis put forth for rational discussion that there IS a different way.

 

It’s up to you, with your open entrepreneurial mind, to decide if you’re willing to hire/promote, &/or make choices that are, ahem, ‘educated’, or driven solely by nostalgia.

 

Suggested Podcasts

 

How to Start a Startup

School Sucks Project

Modern Learners

 

Keep on learning, dear readers

 

As always, it’s a pleasure to provide additional resources to move you further along the journey.

 

School vs. Education. Where are we now?

Why the College Degree Is a Signal …

 

Mindvalley U

Stop Stealing Dreams

This is the sequel to ‘Stop Stealing Dreams’

 

30 Best Education Podcasts

Series: School is Optional

 

In short

 

  • Revisiting definitions: synonym & antonym
  • What these 3 terms share in common
  • Defining education more sharply
  • Schooling is its own concept.
  • Degree signaling?!
  • Podcast suggestions
  • Add’t resources

 

Thank YOU for reading!

______________________________

Solo-Entrepreneur? 5 things you should know about your taxes by Paul Koullick of @keepertax

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Solo-Entrepreneur? 5 things you should know about your taxes

by Paul Koullick

Whether you’re earning money in a side hustle, or have your own small business, it comes with some serious tax burdens. Many first-time self-employed don’t realize this and wait until the end of the year only to discover that they owe thousands of dollars to the IRS and forgot to keep expense receipts. In this guide, we’ll cover the basics of what you need to know to avoid getting slammed by taxes as a freelancer.

#1 No, taxes aren’t being withheld from your paychecks

If you’ve previously only worked as an employee (W2), it may come as a shock that the money you earn on a 1099 contract or invoice does NOT have taxes already withheld. That means you’ll need to consciously remember to set money aside throughout the year to avoid needing to take a loan out at the end of the year.

#2 Keep track of work expenses throughout the year

Everything you buy and then use for work, whether it’s a new phone or gas for your car you drive for work errands, is at least partially deductible. Trying to remember expenses from nine months ago at tax time is really difficult, so it’s best to track these expenses throughout the year.

Sometimes, what counts as a tax write off isn’t entirely intuitive but you can use online guides like this one to learn more about what expenses you should be keeping track of during the year.

#3 If you work from home, you can likely claim the home office deduction

Even if you don’t have a separate room dedicated for work, you may be eligible to claim this valuable deduction. As long as you have a workstation located somewhere in your house or apartment where you tend to do work (rather than entertaining guests or watching TV), you get to write off of rent, utilities, wifi and so on.

#4 All of this matters even if you’re only self-employed part-time

Even if The standard deduction does not trade off with itemizing 1099 work expenses. It’s additive – meaning that you can claim both! That means even if you have a full-time W2 job and only do limited part-time 1099 contracting work, neglecting to claim work expense tax deductions is like donating money to the IRS!

#5 If you earn more than $1,000 per year, file quarterly (estimated) taxes

If you earn above the $1,000 threshold from self employment work, you’ll need to file quarterly taxes. Also known as estimated tax payments, this is the IRS’s way of simulating a salary tax withholding so that you aren’t caught off guard with a huge tax bill at the end of the year.

The good news? It takes just 15 minutes. You can use free online tools like Keeper’s quarterly tax calculator to quickly estimate how much you’ll need to pay, and file online. It takes just 15 minutes, and allows you to avoid a nasty penalty from the IRS.

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Paul is the founder and CEO of Keeper, an app that helps freelancers and 1099 contractors save money on taxes. In his free time, he loves jogging, chess, and spending time with his family in San Francisco.