You’ve heard all the reasons you need to be writing for your business:
- Internal communication needs to be clear: Yup! If your employees or contractors don’t understand what you need from them, it’s your fault. Sawry, but you know it’s true.
- Blogging for Business is totally necessary, in order to engage with your ideal clients and show them your expertise: 100% true. Your Blog is your greatest marketing asset – HANDS DOWN! The time it takes is completely worth it.
- Writing Social Media posts regularly will keep your audience engaged and funnelling toward your offers: True! There are how many billion people on Facebook this week? You need to talk to them in an engaging way.
- Sales Pages, About Pages and Product Descriptions need to be on point, clear and strategic: This one is obviously true, Kitten. If you’re not selling in your biz, you won’t be in biz for long).
You’ve probably also heard all of the different rules telling you what you need to say, and exactly how it needs to sound…right?
- Content is KING: Ugh! I hate this phrase so much. It’s not content; it’s a conversation. You don’t need to fill the internet with stuff; you need to connect with people who care about what you are doing, and then invite them into your community.
- Make sure that anything you publish is perfect: Nope! Done is ALWAYS better than perfect.
- Keywords, keywords, keywords: Gross. Don’t jam the same, repetitive words down my throat. I want to hear something interesting and informative.
- Your About Me page should tell your story/Your About Me page should talk about your client’s story/Your About Me page should talk about your kids/Your clients should never hear about your kids…need I go on?
- Follow this system (or that system, or any of 3000 systems to generate copy) and customers will come crawling to you by the thousands: There is no one-size-fits-all way to communicate with people…like a person.
Forget it! You do NOT need to feel paralyzed by the rules or by the stakes of biz writing.
It’s not that complicated. I mean, writing isn’t a walk in the park: it’s work. And writing well is definitely harder work, but writing in a Voice that isn’t your own? That just feels AWFUL.
And it doesn’t help your business at all.
In fact, there are (at least) five BIG reasons why you should embrace your own unique Voice in your biz writing.
And because I love you, I’ll tell you what they are 🙂
- The only thing that truly will set you apart from the competition is your Self. Endless Marketing-Bots are boring and uninspiring to your clients. Your absolute favourite clients will LOVE the things that make you and your Voice different from the pack
- People relate to people – not marketing textbooks, and connection is what you are really looking for, right? When your ideal clients see you being you, they will feel endeared to the humanity of your business – even if you don’t use words like “Industry Standard” or “Market Climate”……ESPECIALLY if you don’t use words like “Industry Standard” or “Market Climate”.Please don’t use those words.
- Your expertise (Don’t you dare say you’re not an expert!) shines through in your own Voice – NOT in a system designed to manipulate people with coloured buy-me buttons and scripted Calls-to-Action. You want to be a trusted advisor to your ideal clients, and generously communicating your expertise in your genuine Voice, makes that inevitable.
- It’s. More. Fun! If you are going to be writing blog posts, social media posts, internal communications, proposals, sales pages, web-pages…and every other thing you need to be writing for your biz, you better find a way to make it fun, Kitten, or you will bail SO fast. Starting a conversation with people you care about, in the Voice that you use to talk in life can actually be a fun time. The comments you receive from readers turn into a dialogue that you will ENJOY having.
- It’s genuine and honest, and that feels good. There is nothing that feels worse than putting on a mask and pretending to be someone you’re not. On the other hand, when you start showing up in your business as yourself – genuinely and honestly – it feels SO good. It feels like stretchy pants and a hot latté on a cold day kinda good.
And that’s a beautiful thing, Kitten.
Why are we running our own businesses and creating our own dreams if we can’t do it in our own skin? Put down that list of catchy headlines you got off the internet; put that book telling what to say to influence buyers back on the shelf, and clear your throat.
Because I want to hear YOUR Voice, and I’ve got the mic all warmed up for you.
Writer, Writing Coach, Marketing Consultant and BizKitten Voice-Maker – Kris Windley from With a K Writing Services in Moncton, NB Canada.
She’s sick of women feeling like we need to ask permission to stand up and speak – really speak – from our expertise and experience, and she’s made it her mission to empower women in business all over the world to say:
“My Story and my Voice are legitimate, and I have EVERY right to share them. In fact, I have a responsibility to share them with my clients and my community, because I am an expert and my Voice is important.”
Before she became a BizKitten Voice-maker, Kris was a teacher. She taught Writing and Public Speaking to High School students before she left the public system to work with students with learning disabilities.
She created a new writing curriculum, wrote marketing copy and taught at a private school specializing in literacy skill development for students with Learning Disabilities. It changed her life and how she sees business, learning and the power of Voice.
Her unique writing style and genuine marketing philosophy have made Kris a sought-after writer, consultant and speaker for women in business. She is here to help women stand up and speak confidently in their own Voice, without asking for permission or feeling guilty.
Have you found your Voice yet?
Kris writes weekly for Keyboards and Kickstands – her blog at www.withakwriting.com – where she offers writing and marketing tips for women in business.