Hashtags have, over time, become a popular marketing tool for most brands, marketers, and content creators. Why is this? Hashtags increase your chances of reaching more people. But it’s not that easy. Using hashtags is a art. You need to know which hashtags to use for which posts so that you can increase your reach. […]
by Scot Duke | Featured Contributor The answer is yes. To me if the content of the social media message you post is not enough to capture the interest of your audience why would you think Hashtags would? The reason hashtags were developed was to provide a way for all the social media associated with a […]
by Dr. R. Kay Green | Featured Contributor It is no secret that social media makes connecting with your audience easy. But some people assume that “easy” means that it does not take any time or effort. This is not the case. “Easy” just means that you are now capable of connecting directly with consumers, […]
by Dina Arsenault | Featured Contributor We have all seen them, those random pairings of words forming phrases, pre-cursored with the number sign so eloquently or sometimes not so eloquently embedded in various social media posts. Many of you have probably wondered to yourself, “Is there a point to this?” or “Is this even effective?” […]
by Manon Leroux | Featured Contributor What is a Twitter Party anyway? It’s an event that can be held either online or offline, where people are actively involved in using Twitter. In some cases you get a chance to win free prizes! Got your attention yet? So who doesn’t like parties anyway, they’re fun, entertaining […]
by Emily Worden | Featured Contributor Last year I shared 10 tips to dominate social media. All of those rules still apply today, and some are now more important than others. For example, here’s Tip #5: “How can my posts be most effective? Use the least words possible, include an image, and 1-3 hashtags…” Let’s […]
7 Ways To Use Twitter to Position Yourself As an Expert by Shelley Webb | Featured Contributor There are many ways to use social media and one of them is to use it to position yourself as an expert in your field. The real idea behind positioning yourself as an expert is that when someone […]
