by Lucy Render-Kaplan | Featured Contributor In an industry where the only constant is evolution, how do you know what to look for when hiring a Marketing Manager? If you were looking for an accountant, you would know to look for someone with accounting skills and who went to school specifically aiming to work in […]
Tag: holiday marketing
How To Craft A Perfect Holiday Marketing Campaign That Will Make Your Customers Buy More
by Keri Jaehnig | Featured Contributor  Looking for ways to get your customers to buy more during your holiday marketing campaign? We are hardly three months away from Christmas. Summer is retreating and winter is approaching. Right now Game of Thrones might be holding your attention, but count a few days from today and […]
Valentine’s Day: A Marketing Opportunity for Your Product? [Infographic]
by Katie Shabi Valentine’s Day is just around the corner. While the lovey-dovey holiday is fun to celebrate, the rewards of remembering the holiday in your business endeavors can also be sweet. Americans spend an estimated $1 billion every year on Valentine’s candy, making the holiday a great opportunity for seasonal marketing. Should you invest […]
Is It Too Early To Launch Your Holiday Marketing Strategy?
by Keri Jaehnig | Featured Contributor  Not sure when your holiday marketing should begin? If you’re anything like me, about this time of year you are hanging on to the last remnants of summery weather, clinging close to the crop pants and flip-flops, and avoiding any temptation toward the pumpkin spice latte.  The image […]