by Lori McNeil Let’s be honest… as women we have the upper hand… … yet most women do not recognize or realize exactly how that influence shows itself. What I am referring to is not about control, equality, or superiority. One word. Influence. As women, we are stereotyped into being things like: A multi-tasker A […]
( A flyover of all the glorious forms of creating your own asset ) Just as a strong case can be made that entrepreneurship & education are intertwined, so the same can be said for energy & entrepreneurship. How many business owners do you know who live day to day with boundless determination? Joy? A […]
by Diedra Taylor The great thing about influencers is that they are organic endorsements for your brand, that is, they choose to work with you because they believe in what you’re doing. Influencers can draw larger audiences to your website and social media feeds, potentially increasing conversions. But, because influencers are not paid to promote […]
by Emily Worden | Featured Contributor When I say “influence,” what words come to mind? I think of persuasion, leadership, magnetism, and power. I believe when you’re influential, you easily command attention and people handily agree with you. That’s actually only half the definition. In truth, influence isn’t so much about convincing people you’re right, […]
I’m SO excited about my friend, Bob Burg’s new book. “Adversaries into Allies.” Read the excerpt below, and if you like it (and you will) you can get chapter 1 here -> bit.ly/aiabook by Bob Burg Both the look of annoyance on my face as well as the pounding, steady rain outside on that dark […]
In working out whether to market your business on social media platforms you need to understand how influence works in the real or offline world.
Back in those long dark days before the web, people asked each other for recommendations and advice when they made a major purchase. That’s part of being human; we’re social creatures and we’re influenced by other human beings especially ones that we like and admire. We associate certain aspects of success with the items we see successful people using.